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The Official Box Office Discussion Thread

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The Official Box Office Discussion Thread

Old 07-09-24, 12:34 PM
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Re: The Official Box Office Discussion Thread

imo, Longlegs needs a platform release
Old 07-09-24, 04:06 PM
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Re: The Official Box Office Discussion Thread

Originally Posted by RichC2
imo, Longlegs needs a platform release
Seems like an economic decision. This marketing campaign they've seem to have been relying on was likely pretty costly. They can get a bigger bang for their initial marketing investment with a wider theatrical release, especially if PVOD isn’t far behind (ex: Immaculate release 3/22, PVOD 4/16).
Old 07-11-24, 08:28 PM
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Re: The Official Box Office Discussion Thread

It looks like that campaign may have paid off. Previews showings and screening through the weekend are pretty full
in my area. It could have a relatively big opening for Neon. They’ve only ever had 5 films gross more than $10mil.
Old 07-11-24, 08:41 PM
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Re: The Official Box Office Discussion Thread

Yeah, hopefully it does big numbers for them. It isn't sold out anywhere around here, which is why I think WOM could carry it given the hype from bigger cities.

Our arthouse theater closed its door last week too which is a bummer, would have been the perfect environment for it.
Old 07-11-24, 09:59 PM
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Re: The Official Box Office Discussion Thread

$2.5m - $3m estimated for Longlegs from Previews tonight, expected $10m - $15m+ for the weekend
Old 07-12-24, 02:34 AM
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Re: The Official Box Office Discussion Thread

That’s an opening weekend record for Neon. Blows away Immaculate. Awesome.

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Old 07-12-24, 10:29 AM
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Re: The Official Box Office Discussion Thread

Never heard of LONGLEGS until this thread. But the review is in The New York Times today.

Here's what Jeannette Catsoulis says:
Any horror movie that opens, as “Longlegs” does, with a quotation from a British glam-rock hit of the 1970s, suggests a filmmaker with, at the very least, an offbeat sensibility. Even so, this latest feature from the abundantly talented writer and director Osgood Perkins is a puzzler: Stuffed to the rafters with serial-killer clichés — coded messages, creepy dolls, satanic symbols, an androgynous maniac — the plot plays like a sampler of many, more coherent precursors. There’s even a minion dressed as a nun.

And that’s before we attempt to process Nicolas Cage (who else?) as the titular nut case. His appearances are brief, but resounding — and, as can happen with Cage, waver on the brink of parody. Much like the film itself, righted in part by the magnificently bleak mood and prickling sense of premonition that emerge from Andrés Arochi’s mold-colored images. This man can make a deserted, plastic-draped lair look as ominous as hell’s anteroom.
....
As chilling and stylish as it is, “Longlegs” is a frustrating pleasure. In films like “I Am the Pretty Thing That Lives In the House” (2016) and “The Blackcoats Daughter” (2017), Perkins allowed his gift for ominousness and insinuation to take center stage. Here, we’re never quite sure if his tongue is in his cheek or his hand is on his heart.
Never heard of either of those previous films either.

In any event LONGLEGS has already got 60 reviews on IMDB. Many of them are raves. I'm guessing the publicity team's been out in force recruiting people to use their accounts to beef up the hype.

The director is the son of Anthony Perkins, who starred in PSYCHO (1960).

Last edited by Ash Ketchum; 07-12-24 at 10:40 AM.
Old 07-13-24, 05:44 PM
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Re: The Official Box Office Discussion Thread

I never would’ve pegged this for opening better than every A24 horror movie too. Wild.

Old 07-15-24, 11:32 AM
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Re: The Official Box Office Discussion Thread



Strong hold for DM4, impressive opening for Longlegs.

I saw a ton of advertising for Longlegs in social media and it had a very effective little ad. Sounds like it doesn't live up to that, but their team did a great job of selling it.
Old 07-21-24, 06:35 AM
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Re: The Official Box Office Discussion Thread

$80m for Twisters which is higher than the early estimates but about on par with what box office forums were guessing.

Longlegs, surprisingly, only dropped 48% this weekend despite mixed word of mouth.
Old 07-21-24, 10:17 AM
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Re: The Official Box Office Discussion Thread

Healthy weekend at the BO



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