What a disaster for The Flash. In week 3, it’s almost out of the top 10.

I'm really surprised at the lackluster box office for Indiana Jones.

Those negative stories and negative word of mouth really hurt.

I saw no advertising for Indy outside of the trailer months ago and a digital billboard today. I don't know what they spent their advertising budget on but it's a bit of a miss

It certainly didn’t help that Ford and the cast wasn’t able to promote on the late night talk shows.

Young people don't give a rats ass about Indy. The shit is for the 40+ crowd. Disney should have done what Paramount with Top Gun Maverick and make it accessible to EVERYONE.

I think Tom Cruise is once again going to be the savior of the summer box office. I'm expecting MI: Dead Reckoning Part One to probably have a really big opening. It's highly anticipated and there's been a lot of positive buzz.

That's still 10 days away though.

8 days, actually. I saw that they will be having screenings on Monday and Tuesday leading up to Wednesday's full release.

Yup I actually am seeing it on the 10th.

Pretty surprised that the return of Indiana Jones and Keaton as Batman has underwhelmed but (putting aside the qualities of the movies themselves) I think studios have overestimated the nostalgia factor for 30+ year old franchises, keeping in mind Gen X folk like me who gre up with Indy and Batman are now entering their 50s and younger audiences don’t have an emotional connection to the characters so much.

of course they’ll all look at Top Gun Maverick to disprove that but the fact remains TGM did well BECAUSE it was a good movie with great buzz rather than relying entirely on nostalgia.

I don't think studios overestimated the appeal of nostalgia for these characters, I think they overestimated how great they think they were with making good movies. They'll eventually realize you can't just make a bad movie and slap the name "Star Wars", "Marvel" or "Indiana Jones" at the beginning of the title and automatically expect it to be a hit.

https://deadline.com/2023/07/box-off...ey-1235429523/

Looks like box office sales are down 2% from last year.

I can see it. Top Gun Maverick dominated a year ago even into late summer. There were a few others that made money.

This year 4 or 5 big tentpole Blockbusters that came out have been disappointing or down right disastrous.

Inflation has definitely contributed as well. I think some people are hurting in their wallets with other expenses and just can’t afford to go to the movies as often this year.

I feel like the studios didn't cooperate as much this year in terms of separating their big blockbuster's release dates. There have been a lot of competing huge franchises releasing one right after another with zero counter programming. There have been three releases that I would have liked to have seen in theaters but they just came all within a couple weeks of each other. Pair that with a lot of people revenge travelling and movies just have a lot more to compete with.

I agree. I should have mentioned that too. The scheduling of all these tentpole movies has been crazy. Just one right after the other. I think the casual movie goer just can’t keep up. At least this week we get a break with some counter programming with a smaller movie like Joy Ride.

Dan Murrell made this comment on the box office situation on his threads account and I 100% agree. He's a movie critic formerly of Screen Junkies.

I agree

Elemental should be crossing $200m WW today, the split is roughly even Domestic and International ($100m each).
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Other than one morning time for Indy, Tuesday is Mission:Impossible all day on the premium screens. (at AMC's) So Indy had basically 11 days, MI will have 10. Still doesn't feel like enough time for either, but Oppenheimer had the contracts and release date locked up first, they shouldn't budge one inch.

Looking like Indiana Jones is going to be beaten for No. 1 at the box office by Insidious: The Red Door.

Insidious is pulling a much bigger opening than I would have guessed

Joy Ride is probably going to bomb. I don't envision older/elderly Asian folks catching a raunchy R-rated comedy like this one in theaters. It's not Shang-Chi or even Crazy Rich Asians, which were PG-13. Joy Ride has anal sex jokes from what I remember in the trailers.

I ran two advanced screenings of this movie and had to keep track the demographics that attended each screening. The movie skewed to those 40+. Maybe only 10% of the attendees were Asian, but that percentage is higher than in the general population of my area.

Well, It doesn't look like Joy Ride will be some sleeper smash hit. The early estimates are between $5-6M for the weekend.

It's playing in about 2800 theaters with a relatively conservative marketing budget from what I can tell. But, the 4 ladies did a big promotional campaign for it. I've seen them in day time and they are appearing on a lot of YouTube videos. I'm not going to guess and make up some bullshit uninformed reason why the box office wasn't bigger.

I saw a lot of talk about it in Threads and on my social media feeds and it's been all positive buzz.

Everyone at the two screenings I ran had positive opinions of the movie. No one came out saying anything negative about it. There's not much advertising for it though, so a lot of people may not be aware of the movie. If I wasn't asked to run the screenings, I wouldn't really have known or paid much attention to it. The other issue is they screened this movie at least five times in my metropolitan area and appeared to do the same in many other locations. So many people saw it for free, that it may have somewhat reduced the number of paying attendees.

https://deadline.com/2023/07/box-off...es-1235431682/

1. Insidious: The Red Door: $32.65M
2. Indiana Jones: $26.5M
3. Sound of Freedom: $16.9M
4. Elemental: $9.6M
5. Across the Spiderverse: $8M
6. Joy Ride: $5.85M
7. No Hard Feelings: $5.25M
8. Transformers: $5M
9. The Little Mermaid: $3.5M
10, Teenage Kraken: $2.8M

Bye Bye The Flash

I'm pleasantly surprised at the legs Transformers has had. I saw it awhile ago at one of the early screenings and thought it was good. I guess people are slowly catching up with it.

I thought Insidious was very average, but not surprised low budget horror usually does very well.

Elemental has apparently gained footing overseas, it pulled more in several territories than it did last week and had its highest weekend yet in S. Korea. Currently sitting at $252m worldwide.

The Flash falling out of the top 10 (12 now) just shows to me the general casual movie goer just didn't care about this movie. Seems like only the hardcore comic DC IP nerds paid attention to it.

What a disaster for WBD. I would say it's bombed harder than Shazam 2 considering how much WB has put into it.