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The Official Box Office Discussion Thread

Old 07-11-21, 06:16 PM
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Re: The Official Box Office Discussion Thread

That means about 2M households paid the $30 to watch it. That number seems small to me, but then again, that's $60M that Disney doesn't have to share with AMC, Regal and such.

Old 07-11-21, 06:22 PM
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Re: The Official Box Office Discussion Thread

For this move it matters. Ah I see.

Didn't seem to for others...


Old 07-11-21, 06:24 PM
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Re: The Official Box Office Discussion Thread

I think Disney wants to still be able to boast $100mil+ domestic.
Old 07-11-21, 06:35 PM
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Re: The Official Box Office Discussion Thread

I think once the hype wears down and excitement of first kinda post pandemic blockbuster and Marvel movie in 2 years wears down, by next weekend, there will be huge drop.
Old 07-11-21, 06:47 PM
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Re: The Official Box Office Discussion Thread

If it makes between $600 to 800M total worldwide by the end of it's run, it's a win for Disney and Marvel.

It's very well reviewed as well. Right now it's 80% on RT and 92% audience score with 5,000+ verified audience reviews.
Old 07-11-21, 07:43 PM
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Re: The Official Box Office Discussion Thread

Originally Posted by dex14 View Post
I think Disney wants to still be able to boast $100mil+ domestic.
Exactly...the film was even more frontloaded than thought for the wknd. It's headed for 400+ worldwide - a major disappointment for theaters. My initial projection of films capping at 700m looks likely for awhile, with only Bond or Spiderman maybe able to break through.
Old 07-11-21, 09:12 PM
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Re: The Official Box Office Discussion Thread

Originally Posted by DJariya View Post
If it makes between $600 to 800M total worldwide by the end of it's run, it's a win for Disney and Marvel.

It's very well reviewed as well. Right now it's 80% on RT and 92% audience score with 5,000+ verified audience reviews.
guarantee it will never. Id bet on it.
Old 07-11-21, 09:22 PM
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Re: The Official Box Office Discussion Thread

Originally Posted by OldBoy View Post
I think once the hype wears down and excitement of first kinda post pandemic blockbuster and Marvel movie in 2 years wears down, by next weekend, there will be huge drop.
Marvel movies apparently get a lot of replay viewings, which won't happen here since they can just plop $30 and watch it 40 times.

This opened beween Ant-man and the Wasp and Dr. Strange. Ant-man 2 hit $216m domestic/$623m worldwide, Doctor Strange hit $232m/$676m. I don't think it will hit anywhere near that with just theatrical receipts -- everything seems to be having big 2nd weekend drops. Especially with the insanely high Thursday night this had.

F9 opened to $70m and dropped 67% to $23m on weekend 2 and 53% to $10m on weekend 3. F9 is currently at $541m worldwide. Kong v Godzilla made it to $453m.

#1 worldwide is Hi Mom at $822m in 2021.

Last edited by RichC2; 07-11-21 at 09:38 PM.
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Old 07-11-21, 09:58 PM
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Re: The Official Box Office Discussion Thread

It's early but it looks like the big franchise films so far (F9 and BW) will likely have multipliers of less than 2.5 their opening wknd - not good, but it could be the new normal for awhile. A Quiet Place 2, despite a hefty 2nd wk drop, has actually held up the best - so that's encouraging.

I'm not rooting against BW, I'll be in the Dolby theater with a big bucket of popcorn tomorrow to see it, but if your calling balls and strikes... this was a disappointing opening. Disney will be fine (maybe even happy) with the additional D+ profit, but we're talking box office here, which is theaters.

Last edited by Artman; 07-11-21 at 10:11 PM.
Old 07-12-21, 12:35 AM
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Re: The Official Box Office Discussion Thread

Originally Posted by Artman View Post
Exactly...the film was even more frontloaded than thought for the wknd. It's headed for 400+ worldwide - a major disappointment for theaters. My initial projection of films capping at 700m looks likely for awhile, with only Bond or Spiderman maybe able to break through.
$80m isn't too bad. Lots of Marvel movies that weren't sequels were around that level or less and didn't have the streaming revenue. Black Widow is also not as well known of a character as the others and this movie is prequel to a character that's already dead in the Avengers movie. The movie's already done $158m worldwide without opening in China and some other markets. Adding in the streaming, it's generated $218m so far.

I think this may have a longer, more steady run in the theaters as there's not as many movies coming out compared to pre pandemic summers. Lots of people may not have wanted to go see the movie with larger opening weekend crowds, so they may wait a week or two until the theaters are less crowded. My friends are planning to see it in two weeks rather that going the first weekend.

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