Yes.

Nope, I think it looks awful as well. And I love everything that Wright has done up to this point. Admittedly, I never was interested in the source material to begin with, so I'm not too surprised that the movie doesn't appeal to me.

With that said, the reason that I came into this thread was to discuss this new trend in viral marketing campaigns. I like how, as potential customers, we have to grovel to see a trailer that is supposed to make us want to pay to see their movie. Shouldn't it be the other way around? They should be doing their best to impress us, instead we have to wait until there is a certain amount of people who have become a "fan" of the film on Facebook before the trailer is released. That just seems a little obnoxious.

Now before all the fanboys flame me, I understand the concept behind it. When you make people work for something it becomes more desirable and will presumably generate more interest. I just happen to think it's a pretty shitty thing to do in this case. I know a similar concept worked quite well for Paranormal Activity where people "demanded" it come to their city/town, but that was different seeing as how that truly started off as a small movie. I also don't mind the stuff that Abrams does because it gives people a taste of the mythology behind his upcoming films. But in the case of Pilgrim, the "fans" get nothing out of the experience other than doing exactly what the studio wants and telling their friends to pledge so it can be released faster.

I would say you are looking too much at form and not at function. Also, that this is a trailer, and its summarizations of what's going on are not necessarily the heart of the action at hand.

I agree with your basic concept, that we shouldn't be the ones have to work for what they are already in the process of providing us, especially for something with a fairly sizable audience already in waiting. To me, it's the studios not really grasping what is going on with audiences and this new-fangled social networking. I know they have a trailer waiting for us, so why the fuck should I become an "official facebook fan" just to see what they've already done?

But after seeing the new trailer (HERE), I think this movie could be a lot of fun, in a meta, ironic, self-aware way, which is what I think it is trying to be; much like Hot Fuzz was an obvious poke at, and homage to, classic and cheesy late 80s/early 90s action movies.

Agreed, I just get a feeling of "tap dance for us like puppets and then go pay for this shit." I could see if they product they were offering was scare and in demand, but it's not. I just hope this doesn't become commonplace.

I don't see what the big deal is. Asking for facebook fans is not a monumental effort on said fans part. The fans go and retweet the statement Wright Tweeted, and it successfully spreads awareness about the movie from pre-existing fans to new ones (their friends), if the process works correctly. Right?

Re-read, my posts. I completely get the concept, I just think it's lame. Imagine if you had to do that for every movie that comes out in order to see the trailer. Is the the biggest deal ever? No, not at the moment. I just think this marketing tactic warrants a discussion. But I guess it's all fine if you don't mind being a marketing sheep for the studio, right?

The trailer for this played with KICK-ASS. I saw the trailer and don't remember a thing about it other than that Michael Cera is in it, already a strong indicator that I should avoid it.

new trailer looks great

i'm guessing all the haters aren't familiar with the source material because wright has nailed it.

I think it looks like a lot of fun.

agreed! LOVE this trailer.

This movie (just like the source material) is going to have a lot of heart...it just doesn't come across like that in the trailer

Love that trailer. And Mary Elizabeth Winstead.

Yeah, that new trailer is perfect, has me even more psyched for the film. It looks absolutely spot-on. I always knew there would be hate for this movie as soon as it went into production. I think its just a combo of the movie-geek trendy-cool thing to hate on Cera, plus an age thing also. This movie clearly isn't for older audiences, I'm sure most of the people posting how bad this looks are 30 and older. I can't wait for this & will be there opening night.

Enjoyment of a film shouldn't be dependent on reading the source material. A good movie should stand on its own.

Haven't read the source material, but I'm a video game fan, so this looks like fun. Yeah, old people that don't know what combos, reversals, 1-ups, etc. are will be bitching endlessly about how this looks terrible. Love the pixelated hammers and swords.

You're not alone. Wild horses couldn't drag me to see this movie (and I'm a Wright fan).

I know what all of that is because I'm a gamer but it does nothing to entice me.

Yeah, but I love the comic book and think the movie is going to be good. I want people to see it. If I didn't, I wouldn't "become a fan". I guess the whole idea of "marketing sheep" makes it sound like people are blindly following the studio's wishes, but I would be telling my friends anyway.

Love the new trailer. The source material is just fantastic and this movie looks to have captured the fun, the frantic action, the romance, the humour, and the heart. From the new trailer Cera doesn't seem like he will be too bad, but again, I think someone else might have done better in the part.

My only real complaint is that I think this should have been the first movie, then they could have followed with a sequel titled Scott Pilgrim vs. The Universe. The source material is just so long and there's so much going on, with many different characters, not to mention countless flashbacks, that it seems unreasonable to cram it all into one movie. Spreading it out over two movies would let them tackle three books per movie, which seems far more reasonable. More importantly, it would give the creative minds room to breathe and allow them the opportunity to better incorporate the last book.

I think the movie looks more interesting then the comic, but that's mostly because I found the comic's art work dreadful and almost unreadable. Love the subject matter, which makes the movie more appealing. It would have been better with someone other then Cera

Well since all we've seen are trailers, it very well could.

That said, people who say this looks "dumb" obviously wouldn't like the source material anyway. That's like saying the Watchmen or Lord of the Rings trailers looked stupid, and they too nailed the look of their source material. So those people wouldn't like the movies anyway.

You've been approaching this whole thing as a fanboy when I was trying to look at the bigger picture. The movie it's being done for is irrelevant. Anyway, I'll just leave it alone now.

For what it's worth, I'm 31 and love the holy hell out of the trailer and the books. A lot of the very specific pop culture references in the books would probably be lost on someone who's not around the same age I am, I'd bet (though no one has to 'get' them to get the point).

That's my biggest concern as well. I have every expectation that the movie will capture the humor and action, but the heart...that's going to be tricky since there really isn't enough time to immerse anyone in this world with everything else that's going on. With as amazing as the full-length trailer is, though, my hopes are still stratospherically high. I seriously don't know if I've ever looked forward to a movie more than this one.

For those that can't see it or are lazy....

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In theory or in a perfect film-world I agree with you. But this movie could potentially be a huge flop and only recoup its budget. The average movie fan, has shown its responses here with posts of how "stupid" this movie looks, so this is likely not going to have a very widespread appeal. And even for a comic book property, the average extremely rare comic book reader who actually pays to buy comic (which is practically non-existent right now) has never read Scott Pilgrim before. I know from running a comic book store for years how few comic book fans have even picked this book up. So it would be near impossible to make this movie in hopes of potential sequels.

oh BTW...

I FUCKING LOVE THIS TRAILER!!!

I've heard of the comic but never picked it up till the 1st trailer came out...and I loved it. I got many of those little references in the 1st two volumes that I loved it more cuz of it. Also...the moment I read that Ramona worked for Amazon I loved it more cuz Amazon was from whom I bought the volumes from. Sadly no pretty girl, just a nice UPS guy.