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Regal Cinema - Introducing "Dynamic Pricing"

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Regal Cinema - Introducing "Dynamic Pricing"

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Old 11-01-17 | 12:29 PM
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Re: Regal Cinema - Introducing "Dynamic Pricing"

Originally Posted by Supermallet
Regal is the most common chain in my area, but we do have Cinemark and AMC and some independents. These days I mostly go to the independent $4 theaters that serve booze and pizza. I can live with never going to Regal again.
Cinemark has been ripping regular seats out of their theaters and putting in the larger "luxury loungers" AND charging more to reserve seats ahead of time. Their theaters hold a lot fewer people than before but I suspect they get it back with the ticket prices. If anyone's Cinemark has not gone to this model yet I suspect they will soon. Ours closed each half of the building down for a few months while it was converted.
Old 11-01-17 | 12:33 PM
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Re: Regal Cinema - Introducing "Dynamic Pricing"

Originally Posted by DthRdrX
Cinemark has been ripping regular seats out of their theaters and putting in the larger "luxury loungers" AND charging more to reserve seats ahead of time. Their theaters hold a lot fewer people than before but I suspect they get it back with the ticket prices. If anyone's Cinemark has not gone to this model yet I suspect they will soon. Ours closed each half of the building down for a few months while it was converted.
Okay, second run theaters for everything then!
Old 11-01-17 | 07:34 PM
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Re: Regal Cinema - Introducing "Dynamic Pricing"

I have no problem with dynamic pricing as long as it does mean that some tickets get cheaper. Years ago, I'd go to the Regal near me in Delaware on Sunday or Monday nights because it guaranteed an almost empty auditorium.

Airlines have had dynamic pricing for ages and, as long as the theater doesn't install airline seats, I'm OK with it.

Say a normal ticket is $10. Matinees are $6.

If you want to see it opening night, add $1.
If you want to reserve your seat, add $2.

Prices on Mon–Weds can be $3 less.
Old 11-03-17 | 09:38 PM
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Re: Regal Cinema - Introducing "Dynamic Pricing"

Picking up where the Blockbuster Closing thread left off...

You remember what it was like just before BlockBuster started going out of business... and you could see the handwriting on the wall?

Welcome to deja vu 2.0.

The biggest problem for movie theaters and ticket price "problem" has to do with one thing, and one thing only.

The arrangement between the studios and the theater chains over how money from ticket sales is split between them. It's extremely short-sighted on the part of the studios, and a no-win scenario for both parties.

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