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Blu-ray Sales Figures Discussion

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Blu-ray Sales Figures Discussion

Old 04-24-08 | 08:51 AM
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Originally Posted by Grubert
Uhh... We do have numbers. Mr. Cinema reposted them above.

And not only did you see them - you quoted them!


http://forum.dvdtalk.com/showpost.ph...2&postcount=11

Thanks for giving me the surreal moment of the day.
That's what I get for posting at 6am right when I wake up.

Do we have numbers for Q1 2008? Individual titles? Most of the time we only get %'s out of 100 and then people guessing at how many each copy sold by a press release some studio made about 1 Blu-ray (i.e. I Am Legend sold 100k copies this week, and since it sold 80% of BLANK movie, then BLANK movie sold 120k. Therefore we can determine Over American sold 6.2k copies). But besides the odd press release here and there, we typically get %'s for everything surrounding Blu-ray.
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Old 04-24-08 | 08:54 AM
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Originally Posted by Qui Gon Jim
That chart is very deceptive. The number seems cherry-picked to look good for the BD format. Comparing the top ten selling titles in one format to the other doesn't tell the story. The 500th best selling DVD likely sells more than that top BD on any given week.

Said it before, and I'll say it again:
Without numbers, these percentages are meaningless.
Thats exactly why we get the Top 20 Blu-ray vs the Top 20 DVD....if they did ALL of Blu-ray vs. ALL of DVD each week the Pie graph would be .40 BR/90.60 DVD. I can only imagine how many copies that direct to DVD crap film Day of the Dead sold on DVD last week compared to Blu-ray :shudder:
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Old 04-24-08 | 09:25 AM
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Originally Posted by Qui Gon Jim
That chart is very deceptive. The number seems cherry-picked to look good for the BD format. Comparing the top ten selling titles in one format to the other doesn't tell the story. The 500th best selling DVD likely sells more than that top BD on any given week.

Said it before, and I'll say it again:
Without numbers, these percentages are meaningless.
Yeah, I know the chart is only a piece of the story, but for the most part it is a comparison of the new releases (gets the day and date titles) and the bestselling recent releases - so I view it as a reasonable way to watch buying trends. If BD is going to grow, catalog is probably less important at this point than generating large numbers with the new releases. Hence why it was news when No Country for Old Men did so well on BD in its first week.
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Old 04-24-08 | 09:48 AM
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No Country only did well when you took its DVD sales into account. I Am Legend sold 3x more copies on Blu on its release week but the % was still lower then No Country compared to I AM Legends DVD sales. Its a very tricky sitution.
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Old 04-24-08 | 12:31 PM
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Here's a new MSN article about Blu-ray's sales (or lack thereof):

http://www.msnbc.msn.com/id/24274078/wid/11915829/
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Old 04-24-08 | 12:51 PM
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Originally Posted by Josh Z
Here's a new MSN article about Blu-ray's sales (or lack thereof):

http://www.msnbc.msn.com/id/24274078/wid/11915829/
That didn't take long. I would've expected this sooner.

Were you able to read my response to your last post in the Universal thread before Adam deleted it?
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Old 04-24-08 | 12:58 PM
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Come on, guys -- please keep things civil and constructive.
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Old 04-24-08 | 01:00 PM
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Originally Posted by Josh Z
Here's a new MSN article about Blu-ray's sales (or lack thereof):

http://www.msnbc.msn.com/id/24274078/wid/11915829/
Thanks for posting that. It's a good article with some very interesting numbers in there.

Despite the title of the article, (and it's premise) they predict that Blu-ray sales will be in excess of $4 Billion a year 3-4 years from now.

Also noteworthy, was the extremely small predicted drop in average BD price during that same time.
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Old 04-24-08 | 01:13 PM
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Originally Posted by Josh Z
Here's a new MSN article about Blu-ray's sales (or lack thereof):

http://www.msnbc.msn.com/id/24274078/wid/11915829/
um...that's the exact same Reuters article as the one Mr. Cinema linked in the original post, just with a different headline.
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Old 04-24-08 | 04:10 PM
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Originally Posted by kefrank
um...that's the exact same Reuters article as the one Mr. Cinema linked in the original post, just with a different headline.
Point taken. He's gone onto my Ignore List, so I didn't see his link.
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Old 04-24-08 | 04:22 PM
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Ahh, less than 48 hours, and we're back to business as usual.
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Old 04-24-08 | 05:59 PM
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The article says average pricing will be 24.XX in 2011 - not if they want BD to succeed it won't. I don't buy anything over $20. Haven't so far and will not - I rent if I cannot get it under $20.
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Old 04-24-08 | 07:50 PM
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Originally Posted by speedyray
The article says average pricing will be 24.XX in 2011 - not if they want BD to succeed it won't. I don't buy anything over $20. Haven't so far and will not - I rent if I cannot get it under $20.

They're talking average MSRP, though, right?
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Old 04-24-08 | 09:09 PM
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Originally Posted by kefrank
um...that's the exact same Reuters article as the one Mr. Cinema linked in the original post, just with a different headline.
The difference, of course, is one had a positive point of view of the article and the other predictably had a negative one. I will always be as positive as I can for the BD format because I want it to succeed. So I'll take any increase in sales as good news.
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Old 04-24-08 | 09:28 PM
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its just a forum guys.
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Old 04-24-08 | 09:40 PM
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...since the vast majority of Blu-ray players are in homes because Sony has embedded them into the PlayStation 3 video game consoles, many consumers don't seem to care that they even have a Blu-ray player.

See, here's my observation all along and many others if you've followed these discussions releated to sales (some called us anti-Sony and still do when we questioned sales which included the PS3 and the viability of using such stats).

The PS3 has basically given the Blu-ray format a false positive in the rise of HD. Just because you have a PS3, does not mean you will embrace High-Def and does not mean you DID embrace High-Def. It just means you purchased a video game console and have the capability of playing Blu-ray discs.

I don't see anything "negative" about the article at all. It's just being realistic.

However, as to the report of DVD sales being at a possible peak, I have to disagree. We're in shitty economic times. People aren't out in the streets, celebrating Hollywood movies. They're frustrated, getting more frustrated, and are holding on to their cash more. Many people are losing their homes, not really worried if Saw IV is going to be released on a 2-Disc Unrated Version.

So, DVD stats during the last few years and to current, are also misleading when given the current financial situation. The current economy must be taken into consideration.

What the studios are looking for is price inelasticity, and it's just unrealistic, especially when you add an amazingly unrealistic expectation of profits to continue to increase during economic dynamics. High DVD prices will result in consumers looking elsewhere to get their content. With one exception. If the higher-priced media product is superior in every way, fashion, and form, the consumer will pay it. But currently, Blu-ray releases are certainly not all that, and studios are seemingly not giving a shit. It's like they expect us to pay them higher prices just because the fucking case is blue.

Second, the HD industry is STILL doing a craptastic job at informing the population at large, about HD and its capabilities. Kids with acne and a cellphone earpiece, seem to be the frontline of the HD movement. Wonderful. Kudos to the marketing departments.

And then we hear the whining and crying from the studios, placing blame on folks like me, who are apparently deviant in getting their movie fix. Because that's the only explanation, you see. It can't be because our studios don't have our act together. Nah, can't be that. We're perfect. We know what's best for you.

Sorry. Yah gotta work for your money, just like the rest of us.

Last edited by DVD Polizei; 04-24-08 at 09:47 PM.
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Old 04-24-08 | 10:00 PM
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Also not taken into consideration when discussing this "sustained growth model" is that most people have built up their collections over the last 5-10 years, and demand has leveled off.

Personally, my buying has slowed down to a trickle of what it once was; I only buy 1 or 2 new discs per month now, a far cry from the old days when I'd go hog wild every Tuesday.
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Old 04-25-08 | 05:58 AM
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I don't think those $5 bins that Walmart has had for years has done favors for DVD. Those have de-valued the format. I'm sure there are plenty of folk who'll wait for X movie to "show up in the bargain bin". I personally don't think we'll ever see a BD $5 bargain bin.

Studios combined are still making over $20 BILLION in DVD revenue. I don't feel too concerned about that. BD was created as a way for the studios to not only re-sell us all of their titles again on a new format, but also as a way to make up for the slow, but steady, loss in revenue from DVD sales each year.

They're going to make their money. With DVD being so established, they are and will, look for other ways to pick up extra revenue. That will come from BD and possibly downloads, though the latter won't be making an impact anytime soon.

When studios began re-releasing the same films for a 3rd, 4th, and sometimes, 5th time, that was a clear indication that most of what everyone wanted to own, had hit the market.

Last edited by Mr. Cinema; 04-25-08 at 06:00 AM.
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Old 04-25-08 | 10:06 AM
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Originally Posted by Mr. Cinema
When studios began re-releasing the same films for a 3rd, 4th, and sometimes, 5th time, that was a clear indication that most of what everyone wanted to own, had hit the market.
I think the $64,000 question for Blu-ray is how willingly people replace their owned titles (yet again) with new Blu-rays.

I can envision Blu-ray becoming the format of choice for new releases; that's a no-brainer if you have the right equipment, but the real interesting test will be how well catalog titles do as they continue to roll out...
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Old 04-25-08 | 10:10 AM
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Originally Posted by Mr. Cinema
I don't think those $5 bins that Walmart has had for years has done favors for DVD. Those have de-valued the format. I'm sure there are plenty of folk who'll wait for X movie to "show up in the bargain bin". I personally don't think we'll ever see a BD $5 bargain bin.

Studios combined are still making over $20 BILLION in DVD revenue. I don't feel too concerned about that. BD was created as a way for the studios to not only re-sell us all of their titles again on a new format, but also as a way to make up for the slow, but steady, loss in revenue from DVD sales each year.

They're going to make their money. With DVD being so established, they are and will, look for other ways to pick up extra revenue. That will come from BD and possibly downloads, though the latter won't be making an impact anytime soon.

When studios began re-releasing the same films for a 3rd, 4th, and sometimes, 5th time, that was a clear indication that most of what everyone wanted to own, had hit the market.

I think the "dump bins" at Wal Mart have had a positive effect on DVD sales in that they, well -- get people in the habit of buying DVDs. I don't think the format would be anywhere near as popular as it is today if it hadn't gotten so darned affordable.

With regard to flagging sales, though, unfortunately, one thing the studios never seem to acknowledge is the possibility that people are buying fewer tickets/discs for the simple reason that THEY DON'T LIKE THE MOVIE. This is a completely foreign concept for a studio executive. Another possibility (as has been mentioned previously) is, of course, the economy. People losing their houses and/or jobs has a tendency to change a few priorities, and, sadly for the studios, purchasing food and shelter is almost always going to come before picking up the latest 13-disc super special limited collector's extreme edition of the same crappy movie that they just bought six months ago. Even if it's the unrated director's cut with 17 seconds of exclusive never-before-seen footage.
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Old 04-25-08 | 10:18 AM
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Home Media Magazine has the numbers up.

Week Ending 4/20
BD: 91%, HD DVD: 9%

Since Inception
BD: 68%, HD DVD: 32%

DVD: 94% vs BD: 6%

Top 10 Sellers:
1. Aliens vs Predator: Requiem - 100.00
2. Juno - 81.71
3. I Am Legend - 35.89
4. Predator - 22.91
5. Aliens vs Predator: Unrated 2-pack - 20.18
6. No Country for Old Men - 16.95
7. Over America - 15.18
8. Before the Devil Knows You're Dead - 12.72
9. 300 - 11.86
10. Walk Hard - 10.92

Juno debuts pretty strong.
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Old 04-25-08 | 10:46 AM
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A 9-to-1 week does not move the "since inception" number??
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Old 04-25-08 | 10:48 AM
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Originally Posted by Qui Gon Jim
A 9-to-1 week does not move the "since inception" number??
i think it did move by 1% didn't it? even so, the SI numbers seem odd, if the Q1 volume numbers are true.
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Old 04-25-08 | 10:57 AM
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Why are they even still tracking Blu-ray vs. HD DVD? It's meaningless at this point.......
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Old 04-25-08 | 11:00 AM
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Strong week for BD sales, just hate the fact that AVP2 was the top seller though.
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