So, Criterion DVDs have sound, vision and now smell to stimulate all your senses. What more do you want?

I've noticed it too.

My copy of Ran came with a Tales of Hoffman postcard.

I got a "Masculin-Feminin" postcard!

Wow, Criterion has multiplied my desire to collect them by putting in collectable cards inside the DVD's! Gotta catch them all!

Aha, knew this thread wasn't a figment of my imagination!

But pop open one of those Kino DVD cases in your collection and take a whiff. Criterion comes in 2nd place compared to these guys.

at least it doesn't smell like the Evil Dead I flesh DVD edition - ewwww, that stank for weeks.

What's with all these postcards everyone is talking about? I buy almost every Criterion that comes out, and I have yet to run across one.

whats so big about Criterion anyway

I don't know. No one has every mentioned a reason.

I can tell you the name of any movie in my 500+ collection simply by smelling it while blindfolded.

impressive!