Are studios using subliminal advertising to sell catalog titles?
#1
DVD Talk Ultimate Edition
Thread Starter
Are studios using subliminal advertising to sell catalog titles?
Recently, I've noticed that upcoming titles have been being played. Is this an attempt to advertising these titles subliminally?
For instance, the recent Coke commercial with the couple in the theater, watching Casablanca. Within a month that I saw that commercial, Casablanca 2 disc set was released.
And recently, Cinemax has been playing the hell out of Star Trek V, and the disc set is being released next month.
For instance, the recent Coke commercial with the couple in the theater, watching Casablanca. Within a month that I saw that commercial, Casablanca 2 disc set was released.
And recently, Cinemax has been playing the hell out of Star Trek V, and the disc set is being released next month.
#2
DVD Talk Special Edition
Join Date: Jul 2002
Location: North Bay Area, CA
Posts: 1,076
Likes: 0
Received 0 Likes
on
0 Posts
Subliminal? No, if it was you wouldn't know it.
Do they advertise the hell out of a DVD release? Yes, you have to get the word out somehow. Studios are also pushing the stars to mention the DVD of a movie they're in durring awards and such.
Do they advertise the hell out of a DVD release? Yes, you have to get the word out somehow. Studios are also pushing the stars to mention the DVD of a movie they're in durring awards and such.
#3
Defunct Account
Join Date: Dec 1999
Location: State College, PA
Posts: 5,920
Likes: 0
Received 0 Likes
on
0 Posts
A few points:
1) If you see an title or something in the background, it's not subliminal.
2) There has never been a scientific study that shows that subliminal advertising (SA) works.
3) To the best of my knowledge, there is no company that currently does SA, because of 2, and if they get caught, there would be a huge stink that would hurt sale.
As to your question, do they purposely show upcoming DVDs in the background, heck yea!
-Vid
1) If you see an title or something in the background, it's not subliminal.
2) There has never been a scientific study that shows that subliminal advertising (SA) works.
3) To the best of my knowledge, there is no company that currently does SA, because of 2, and if they get caught, there would be a huge stink that would hurt sale.
As to your question, do they purposely show upcoming DVDs in the background, heck yea!
-Vid
#6
DVD Talk Gold Edition
And recently, Cinemax has been playing the hell out of Star Trek V, and the disc set is being released next month.
#7
DVD Talk Ultimate Edition
Join Date: Jun 2001
Posts: 4,758
Likes: 0
Received 0 Likes
on
0 Posts
I notice a lot movies that had a recent dvd release being played on cable, but I probably only notice them because they were just released. There are hundreds of others being played that I don't pay attention to.
#9
DVD Talk Legend
No. {hot sex} I see no reason for studios to do this. {Jim Carrey is funny} People can decide for themselves what is entertaining. {The Matrix rulz!} I think we're just be paranoid. {hot sex}
#13
Senior Member
Join Date: Oct 2000
Posts: 603
Likes: 0
Received 0 Likes
on
0 Posts
I think movies on TV stop me from buying the DVD.
NL's Vacation, on Comedy Central right before the new DVD just came out...
Fletch Lives, on ABC Family (i think) the night before the DVD came out.
Was the Breakfast Club or one of those on TV last weekend too?
NL's Vacation, on Comedy Central right before the new DVD just came out...
Fletch Lives, on ABC Family (i think) the night before the DVD came out.
Was the Breakfast Club or one of those on TV last weekend too?
#15
DVD Talk Hero
It was much better than "Cats."
#17
Senior Member
Join Date: Mar 2002
Location: Toledo, Ohio
Posts: 822
Likes: 0
Received 0 Likes
on
0 Posts
I certainly hope that subliminal advertising is being used to sell catalog titles . The more catalog title sales there are the more likely that more catalog titles will be released. I don't buy 99.9999999999999% of the new theatrical releases just from their run in the theatre because 99.9999999999999% of it is manure IMHO.
#18
DVD Talk Gold Edition
Join Date: Aug 2003
Location: Hawaii
Posts: 2,278
Likes: 0
Received 0 Likes
on
0 Posts
One person's trash maybe another person's treasure.
I would like the studios to release as many movies on DVD as possible. Even if I dislike the movie, someone else maybe waiting for it.
I would like the studios to release as many movies on DVD as possible. Even if I dislike the movie, someone else maybe waiting for it.
#20
DVD Talk Hall of Fame
Join Date: Jul 2002
Location: So Cal
Posts: 8,619
Likes: 0
Received 0 Likes
on
0 Posts
Originally posted by island007
One person's trash maybe another person's treasure.
I would like the studios to release as many movies on DVD as possible. Even if I dislike the movie, someone else maybe waiting for it.
One person's trash maybe another person's treasure.
I would like the studios to release as many movies on DVD as possible. Even if I dislike the movie, someone else maybe waiting for it.