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Old 07-10-18, 09:53 PM   #76
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Re: DC partners with Walmart

oh I love the old ads, that was a huge part of the appeal to whatever company put out those dvd roms full of pdfs of old comics complete with ads. I actually love going through old video game and comic magazines.

Brian Hibbs, after a kind of long hiatus, wrote another Tilting at Windmills article and focused it on this Walmart initiative. I guess I didn't realize how much blowback there was in the retailer community, which when combined with what Phantom Stranger is saying about the Batman issue, is really sad to me because DC really seemed to be turning a corner.

http://www.comicsbeat.com/tilting-at...ntent-and-ala/

It's worth reading but I'll paste the part where he details why he doesn't think it will really bring in new customers, and this is before all the collectors swooped in and bought them all anyway.

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I particularly think that because this project seems unlikely to me to actually create new Direct Market readers. First and foremost because Walmart has been trying to sell comic magazines to Walmart customers for years, to very little success. This seems inherent to the combination of Walmart’s store layouts, the natural tendency of the Walmart customer to be a “value” customer, and the lack of store training and maintenance on the category. None of these things are likely to change especially with this new initiative, so it’s hard to see how the results change either.

Even if you take the most possible rosy prediction of customer creation, I think that selling someone a 100-pages-for-$5 package as an intro to a 22-pages-for-$4 package essentially is incredibly unlikely to work as a conversion device.
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Old 07-10-18, 11:31 PM   #77
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Re: DC partners with Walmart

My LCBS said they heard from DC that the books aren’t meant for new readers. Not sure where that was said or how it makes any sense, but figured I’d pass it along. The employees there weren’t at all upset about these books or the Batman wedding thing.

I’ve decided I’m out on buying future issues. I pretty much own all the stuff they reprint, and the future collections will be a cheaper way to get the new material.
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Old 07-11-18, 03:39 PM   #78
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Re: DC partners with Walmart

I think it's a worthwhile experiment by DC, better than prior recent attempts by the big two to break into Walmart's distribution.

If it gets even 10,000 new readers exposed to comics across the country, the gimmick is worth it. While all of us grew up with some passing exposure to comic books, modern kids just don't come across comic books in "the wild" unless they happen to have an older relative that is a collector or reader.

A five-year-old is still impressed by the sharp colors and bright costumes of a comic book cover, even today. Maybe DC and Marvel need to get into K-6 educational books...
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Old 07-11-18, 03:57 PM   #79
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Re: DC partners with Walmart

That's the thing, though, with superheroes so popular, kids have a lot of avenues into reading about superheroes. The "I can read" and "Little Golden Books" type of books have lots of superheroes in them, and there are lots of other cool books for kids. They're not exactly comic books, of course. But have you ever tried to read a modern superhero comic book to a five year old?
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Old 07-11-18, 07:56 PM   #80
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Re: DC partners with Walmart

Quote:
Originally Posted by Trevor View Post
My LCBS said they heard from DC that the books arenít meant for new readers. Not sure where that was said or how it makes any sense, but figured Iíd pass it along. The employees there werenít at all upset about these books or the Batman wedding thing.
I find that hard to believe. Why would regular readers pick up a new comic featuring reprinted stories they probably already read?


Quote:
Originally Posted by PhantomStranger View Post
I think it's a worthwhile experiment by DC, better than prior recent attempts by the big two to break into Walmart's distribution.
Agree. Anything that gets comics back into the mainstream.

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If it gets even 10,000 new readers exposed to comics across the country, the gimmick is worth it. While all of us grew up with some passing exposure to comic books, modern kids just don't come across comic books in "the wild" unless they happen to have an older relative that is a collector or reader.
Yeah, finding comics "in the wild" was my first exposure to comics too.
I took my little brothers to the comic shop but they're just not that into it. It's like they see it as an older person's hobby. I see some parents taking their kids into the shop too, to get them into comics and you can tell the kids don't want to be there.

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A five-year-old is still impressed by the sharp colors and bright costumes of a comic book cover, even today. Maybe DC and Marvel need to get into K-6 educational books...
Are they?
I see 4 year olds in shopping carts playing with iPhones. I think printed material is just not that interesting to them.
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Old 07-11-18, 08:43 PM   #81
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Re: DC partners with Walmart

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Originally Posted by PhantomStranger View Post
I think it's a worthwhile experiment by DC, better than prior recent attempts by the big two to break into Walmart's distribution.

If it gets even 10,000 new readers exposed to comics across the country, the gimmick is worth it. While all of us grew up with some passing exposure to comic books, modern kids just don't come across comic books in "the wild" unless they happen to have an older relative that is a collector or reader.

A five-year-old is still impressed by the sharp colors and bright costumes of a comic book cover, even today. Maybe DC and Marvel need to get into K-6 educational books...
Marvel is into educational books, Iíve seen kids with them at schools Iíve subbed at. My 6 and 3 year olds both love getting comics on free comic book day.
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Old 07-12-18, 02:09 PM   #82
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Re: DC partners with Walmart

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Originally Posted by majorjoe23 View Post
Marvel is into educational books, Iíve seen kids with them at schools Iíve subbed at. My 6 and 3 year olds both love getting comics on free comic book day.
I know Marvel had a hit in that market with Moon Girl and Devil Dinosaur. It's a completely different market largely controlled by school librarians.

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Originally Posted by fujishig View Post
That's the thing, though, with superheroes so popular, kids have a lot of avenues into reading about superheroes. The "I can read" and "Little Golden Books" type of books have lots of superheroes in them, and there are lots of other cool books for kids. They're not exactly comic books, of course. But have you ever tried to read a modern superhero comic book to a five year old?
Yes, I've found the Superman and Batman Adventures adaptations, inspired by the Timmverse cartoons, work really well with young children. My experience tells me kids even today eat them up. These are continuity-light comics that focus on simple plotlines and less realistic artwork using the animated cartoons' designs. They are great "starter comics" for children unfamiliar with comic book conventions.





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Old 07-13-18, 12:00 PM   #83
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Re: DC partners with Walmart

I have both Batman Adventures volume 1 and Superman adventures volume 1. I thought it would be great to read to my five year old but it's way too wordy. He does like the Art Baltazar books though.

Scholastic actually has a fantastic line of (non superhero) graphic novels, including the Bone color editions but also stuff like Kazu Kibuishi's Amulet and Raina Telgemeier's books.

A couple months ago DC announced separate lines targeted to young adults and middle schoolers that look fantastic. I know Superhero Girls are undergoing a change but the current version's graphic novels are also pretty good.

https://www.dccomics.com/blog/2018/0...dc-ink-dc-zoom
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Old 07-16-18, 04:00 PM   #84
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Re: DC partners with Walmart

When is issue #2 of these Giants being released at Wal-Mart?
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Old 07-16-18, 06:46 PM   #85
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Re: DC partners with Walmart

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When is issue #2 of these Giants being released at Wal-Mart?
Two new ones every two weeks, should have been yesterday or so.
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Old 07-17-18, 05:08 PM   #86
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Re: DC partners with Walmart

I need to check then.

I never did find Teen Titans Giant #1, but found the other 3. I enjoyed the Superman, and Batman books. I haven't read the JLA book yet.
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