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EA ending partnership with FIFA

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EA ending partnership with FIFA

Old 05-10-22, 02:53 PM
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EA ending partnership with FIFA

Starting in 2023, it will be called EA Sports FC without the FIFA licensing. However, EA still has individual licenses with the Premier League, Bundesliga, LaLiga, UEFA and more.

Old 05-10-22, 02:57 PM
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Re: EA ending partnership with FIFA

Wasn't so much EA ending it as it was the two parties not agreeing on a new contract. FIFA has already spoken out and said something to the effect of "Only the game with the FIFA name will be the best" or some nonsense like that. Sounds like it was a bad breakup.
Old 05-10-22, 02:59 PM
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Re: EA ending partnership with FIFA

It looks like the licensing will be up for grabs for another company to take the name at least…
Old 05-10-22, 03:00 PM
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Re: EA ending partnership with FIFA

Yeah. Too bad PES turned into a dumpster fire.
Old 05-10-22, 04:21 PM
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Re: EA ending partnership with FIFA

Originally Posted by Noonan View Post
Wasn't so much EA ending it as it was the two parties not agreeing on a new contract. FIFA has already spoken out and said something to the effect of "Only the game with the FIFA name will be the best" or some nonsense like that. Sounds like it was a bad breakup.
FIFA really only had the name "FIFA" and the World Cup to offer; everything else was licensed from other parties, the FIFA relationship cost a billion dollars every 4 years, along with a slew of licensing restrictions (like user-content creation and whatever Fortnite-esque metaverse stuff that EA is envisioning).
Old 05-10-22, 10:24 PM
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Re: EA ending partnership with FIFA

Seems dumb to pay that much for a license when they have all those other individual licenses. Yeah, they probably lose sales, but not a billion dollars worth.

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