E3 to go the way of the dodo bird??
07-31-06 | 01:57 PM
#26
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From: Somewhere between Heaven and Hell
Originally Posted by Michael Corvin
I blame it on the ban on booth babes. If there were more babes the men running the show would be happier and not fret about silly things like losing money.
Sell alcohol!
Sell alcohol!
07-31-06 | 02:12 PM
#27
I talked to my friend in the biz this morning. He's been sent to E3 every year for the last 5 years and h's going to miss it...
... but he asked for his bosses to send him to PAX instead.
... but he asked for his bosses to send him to PAX instead.
07-31-06 | 02:52 PM
#28
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Originally Posted by devilshalo
Funny thing about booth babes and the dress code this year... why does it matter? It's an industry event of which you are supposed to be over 18 to enter anyways.
I think E3 wanted to be taken more seriously as an event. Who were they kidding?
While I've become less and less excited for E3 the past couple of years, I'm hoping that it doesn't disappear...
07-31-06 | 06:07 PM
#29
DVD Talk Ultimate Edition
Originally Posted by Suprmallet
With the introduction of demos and videos through things like the Xbox Live Marketplace, it seems like there wouldn't be as much use for E3, anyway.
07-31-06 | 07:01 PM
#30
DVD Talk God
Originally Posted by juanmgonzalez
You clearly haven't gone to a public E3 in the past.
It's bad having a lot of the Gamestop/EB employees there that don't really have a reason to be there, but the year or two that I attended along with the public was BAD. The other years that I attended with Industry only was better, but still bad.
It's bad having a lot of the Gamestop/EB employees there that don't really have a reason to be there, but the year or two that I attended along with the public was BAD. The other years that I attended with Industry only was better, but still bad.
07-31-06 | 08:22 PM
#31
08-01-06 | 08:47 AM
#33
DVD Talk Hall of Fame
So add this to the ever increasing list of why EA sucks. Too bad the entire industry appears to be bending to their whim. Too bad they have are about the only publisher I play.
08-01-06 | 09:06 AM
#34
DVD Talk Limited Edition
The thing I don't get is if it's too expensive, why doesn't everyone just scale back? From what I can tell, all the people who were showing at E3 tried to get bigger and badder each year to grab attention before it got out of hand. Like neighbors battling with christmas decorations year after year. Who was making any of them do that? Just show your wares and cut back on some of the excess. Problem solved.
08-01-06 | 09:35 AM
#35
DVD Talk Godfather
Originally Posted by boredsilly
The thing I don't get is if it's too expensive, why doesn't everyone just scale back? From what I can tell, all the people who were showing at E3 tried to get bigger and badder each year to grab attention before it got out of hand. Like neighbors battling with christmas decorations year after year. Who was making any of them do that? Just show your wares and cut back on some of the excess. Problem solved.
08-01-06 | 10:10 AM
#36
Guest
http://www.latimes.com/business/la-f...?track=tothtml
Chris
Game Expo E3 to Scale Down
In a setback for the L.A. Convention Center, the 2007 event will be held throughout the city.
By Kimi Yoshino, Times Staff Writer
August 1, 2006
For E3, it's game over as many gamers know it.
The Electronic Entertainment Expo, the video game industry's annual trade show in Los Angeles that had morphed into a mecca for fanatics and a spectacle complete with "booth babes" and Lara Croft look-alikes, will be scaled down, a move that could hurt the city's tourism economy.
Organizers announced Monday that the 2007 event would be held at hotels throughout Los Angeles, rather than in the downtown convention center.
The news caught convention center officials by surprise. E3, held here since 1995 except for two years when it was in Atlanta, is one of the largest events at the Los Angeles Convention Center, drawing 60,000 attendees, who inject $19 million into the local economy.
The trade show, sponsored by the Entertainment Software Assn., sprawled over more than 1 million square feet, with companies such as Electronic Arts Inc. pouring millions into attention-grabbing displays.
This year's show featured extravagant after-hours parties that included Nintendo Co. renting out a Hollywood nightclub for a Black Eyed Peas concert and Sony Corp. throwing an Incubus concert at Dodger Stadium. Scantily clad women — whose costumes included gun-slinging assassins and cheerleaders — paraded around the show, despite efforts to crack down on provocative attire.
"It's not good news," said Michael Collins, executive vice president of the city's convention and visitors bureau, on the show's move away from downtown. "There is no question that we are going to feel the loss of 36,000 room nights, certainly in '07 and '08."
Collins said he did not know the extent of the loss because the software association's plans for the 2007 event were still being developed.
The news comes as the city is trying to lure convention and meeting planners who have long ignored Los Angeles because it lacked adequate hotel space. Plans for LA Live, the 27-acre entertainment-sports complex near Staples Center — and the recent announcement of two new hotels there — have injected optimism into the city's convention business.
The news shocked hard-core video game fans, who lamented the change on Internet message boards.
Entries on blogs and message boards Monday read like this: "NOOOOOOOOOOO!!!!!!!" and "Am I dreaming? … Someone tell me this is a cruel, late April Fool's Day joke."
E3 is meant to be a showcase for companies to launch their goods before the media, investors and retailers. It is not open to the public, but joystick-hugging teenagers managed to finagle their way into the show, along with hundreds of gaming bloggers and video game fanatics.
Entertainment Software Assn. President Doug Lowenstein said the organization's board of directors — consisting of chief executives and presidents of the major video game companies — voted Wednesday to reformat the annual trade show. In addition to being scaled down, it will be held in July rather than May, closer to the fall release date of many products.
"E3 had become an environment in which it was increasingly difficult to do business in a professional way — the scale of it, the noise of it," said Lowenstein, who was in Los Angeles on Monday to meet with convention center officials. "All these things conspired to make it more difficult for companies to get the critical business accomplished."
In recent years, company executives have been grumbling about the costs and staffing required for the show. But Lowenstein attributed the changes to the maturing industry. The $11-billion video game business no longer struggles for visibility and attention and has cemented its place in mainstream culture. Video games are so popular now that they are spawning television shows and blockbuster movies.
"The question becomes reaching the right audience in the most efficient way," Lowenstein said.
Lowenstein said the format was still being worked out. "We're not going about to create something that's boring and uninteresting that nobody wants to be a part of," he said.
Next Generation, an Internet news site that tracks the video game industry, blamed the changes on large exhibitors who "jointly decided that the costs of the event do not justify the returns." Several Internet sites suggested that big manufacturers and game publishers, including Electronic Arts, had pulled their support for E3.
Redwood City, Calif.-based Electronic Arts, maker of bestselling games such as "Madden NFL" and "The Sims," said it supported the decision but denied rumors that it initiated the change.
The company "will participate in any event they create for next summer," spokesman Jeff Brown said. He said the issue wasn't that the size of E3 had grown out of control but that it was becoming increasingly difficult to finish sneak peeks of products in May that were not set for release until months later.
"A demo that you might create in July is a lot more reflective of a holiday game than something they might have cobbled together in May," Brown said.
Michael Pachter, an analyst with Wedbush Morgan Securities, said the change to E3 made sense.
"I think that E3 evolved from a show that was for the important decision-making constituents of the industry and became something that was for the fan," he said. "As a business decision, it was an excellent one. As a gamer, I would rather see E3. It's a fun spectacle."
In a setback for the L.A. Convention Center, the 2007 event will be held throughout the city.
By Kimi Yoshino, Times Staff Writer
August 1, 2006
For E3, it's game over as many gamers know it.
The Electronic Entertainment Expo, the video game industry's annual trade show in Los Angeles that had morphed into a mecca for fanatics and a spectacle complete with "booth babes" and Lara Croft look-alikes, will be scaled down, a move that could hurt the city's tourism economy.
Organizers announced Monday that the 2007 event would be held at hotels throughout Los Angeles, rather than in the downtown convention center.
The news caught convention center officials by surprise. E3, held here since 1995 except for two years when it was in Atlanta, is one of the largest events at the Los Angeles Convention Center, drawing 60,000 attendees, who inject $19 million into the local economy.
The trade show, sponsored by the Entertainment Software Assn., sprawled over more than 1 million square feet, with companies such as Electronic Arts Inc. pouring millions into attention-grabbing displays.
This year's show featured extravagant after-hours parties that included Nintendo Co. renting out a Hollywood nightclub for a Black Eyed Peas concert and Sony Corp. throwing an Incubus concert at Dodger Stadium. Scantily clad women — whose costumes included gun-slinging assassins and cheerleaders — paraded around the show, despite efforts to crack down on provocative attire.
"It's not good news," said Michael Collins, executive vice president of the city's convention and visitors bureau, on the show's move away from downtown. "There is no question that we are going to feel the loss of 36,000 room nights, certainly in '07 and '08."
Collins said he did not know the extent of the loss because the software association's plans for the 2007 event were still being developed.
The news comes as the city is trying to lure convention and meeting planners who have long ignored Los Angeles because it lacked adequate hotel space. Plans for LA Live, the 27-acre entertainment-sports complex near Staples Center — and the recent announcement of two new hotels there — have injected optimism into the city's convention business.
The news shocked hard-core video game fans, who lamented the change on Internet message boards.
Entries on blogs and message boards Monday read like this: "NOOOOOOOOOOO!!!!!!!" and "Am I dreaming? … Someone tell me this is a cruel, late April Fool's Day joke."
E3 is meant to be a showcase for companies to launch their goods before the media, investors and retailers. It is not open to the public, but joystick-hugging teenagers managed to finagle their way into the show, along with hundreds of gaming bloggers and video game fanatics.
Entertainment Software Assn. President Doug Lowenstein said the organization's board of directors — consisting of chief executives and presidents of the major video game companies — voted Wednesday to reformat the annual trade show. In addition to being scaled down, it will be held in July rather than May, closer to the fall release date of many products.
"E3 had become an environment in which it was increasingly difficult to do business in a professional way — the scale of it, the noise of it," said Lowenstein, who was in Los Angeles on Monday to meet with convention center officials. "All these things conspired to make it more difficult for companies to get the critical business accomplished."
In recent years, company executives have been grumbling about the costs and staffing required for the show. But Lowenstein attributed the changes to the maturing industry. The $11-billion video game business no longer struggles for visibility and attention and has cemented its place in mainstream culture. Video games are so popular now that they are spawning television shows and blockbuster movies.
"The question becomes reaching the right audience in the most efficient way," Lowenstein said.
Lowenstein said the format was still being worked out. "We're not going about to create something that's boring and uninteresting that nobody wants to be a part of," he said.
Next Generation, an Internet news site that tracks the video game industry, blamed the changes on large exhibitors who "jointly decided that the costs of the event do not justify the returns." Several Internet sites suggested that big manufacturers and game publishers, including Electronic Arts, had pulled their support for E3.
Redwood City, Calif.-based Electronic Arts, maker of bestselling games such as "Madden NFL" and "The Sims," said it supported the decision but denied rumors that it initiated the change.
The company "will participate in any event they create for next summer," spokesman Jeff Brown said. He said the issue wasn't that the size of E3 had grown out of control but that it was becoming increasingly difficult to finish sneak peeks of products in May that were not set for release until months later.
"A demo that you might create in July is a lot more reflective of a holiday game than something they might have cobbled together in May," Brown said.
Michael Pachter, an analyst with Wedbush Morgan Securities, said the change to E3 made sense.
"I think that E3 evolved from a show that was for the important decision-making constituents of the industry and became something that was for the fan," he said. "As a business decision, it was an excellent one. As a gamer, I would rather see E3. It's a fun spectacle."
Chris
08-01-06 | 10:58 AM
#37
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From: Decatur, IN
i think the big problem is some of the game makers are putting out crap, but spent all the money on the expo to show off their crap and never got a return on that. i mean this is as bad as that one article where some industry guy stated that the reason computer gaming is dying is because no computer games can compete with WoW because that game was just too good.
08-01-06 | 11:54 AM
#38
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From: Somewhere between Heaven and Hell
In July huh? Where they will compete with AnimeXpo and Comic Con (which btw, had a Nintendo DS booth, a Square Enix booth and a Capcom booth.. along with Sony which shares with its television and entertainment booth).
EA always had a bullshit booth anyways with its circlejerk theater for Spore.
EA always had a bullshit booth anyways with its circlejerk theater for Spore.
08-01-06 | 12:17 PM
#39
DVD Talk Godfather
Originally Posted by Cusm
So add this to the ever increasing list of why EA sucks. Too bad the entire industry appears to be bending to their whim. Too bad they have are about the only publisher I play.
08-01-06 | 12:30 PM
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As for whether the exhibitors got the bang for the p.r. buck, i think that is b.s. It was a huge media event this year, with continuous live coverage from g4 and cnbc, among others. And as others have noted, the army of core gamers can create huge buzz for good products. Does anyone think the Nintendo Wii would be the sensation that it is without thousands of gamers trying out the new controller?
That said, although I didn't go this year, I did go for a number of years prior, and it had become a zoo the last year I went. You literally couldn't get through the aisles at peak hours. And that made product demos a lot harder, because a lot of times there were multi hour lines for the most popular stuff.
I also agree though that the publishers for a number of reasons, didn't like it. They didn't like having their competitors see their products, particularly 6 months before xmas, when presumably some stuff could still be copied. And whether you agree with them or not, they didn't see 5 minute demos in a noisy crowded and chaotic environment as the best way to sell increasingly complex products. And while the console guys usually make big news, individual publishers might not. You could argue that a lot of EA's products, for example, didn't need heavy trade show promotion. Given that they have an NFL monopoly, people who were going to buy Madden or MLB or FIFA probably would do it regardless of the press coverage at E3. I also think that they didn't like that it cost them a month or more out of development schedules on key products.
But I'll miss it. I loved the chance to talk to developers about games I liked, and I got an endless supply of t-shirts to wear at the gym....
That said, although I didn't go this year, I did go for a number of years prior, and it had become a zoo the last year I went. You literally couldn't get through the aisles at peak hours. And that made product demos a lot harder, because a lot of times there were multi hour lines for the most popular stuff.
I also agree though that the publishers for a number of reasons, didn't like it. They didn't like having their competitors see their products, particularly 6 months before xmas, when presumably some stuff could still be copied. And whether you agree with them or not, they didn't see 5 minute demos in a noisy crowded and chaotic environment as the best way to sell increasingly complex products. And while the console guys usually make big news, individual publishers might not. You could argue that a lot of EA's products, for example, didn't need heavy trade show promotion. Given that they have an NFL monopoly, people who were going to buy Madden or MLB or FIFA probably would do it regardless of the press coverage at E3. I also think that they didn't like that it cost them a month or more out of development schedules on key products.
But I'll miss it. I loved the chance to talk to developers about games I liked, and I got an endless supply of t-shirts to wear at the gym....
08-03-06 | 10:07 AM
#42
Banned
From Home Media Retailing:
http://www.homemediaretailing.com/in...=2&newsid=9482
My 2 cents:
This has to be one of the dumbest moves in the history of video games. You have an event, that has become part of mainstream America, and you are going to "scale" down?
I completely agree with this comments:
EA video games, excluding the Madden series, have been lazily produced. NBA Live, their basketball video game franchise and a game I have purchased for the past 15 years, has continous glitches, declinig graphics from year to year and a flawed gameplay system. The same can be said for THQ, when the general consumer prefers the WWF No Mercy or the Japanese prequel counterpart Virtual Pro Wrestling 2 that were made for the Nintendo 64 to any of the games that they have produced fro the different consoles this year.
If EA is not "recieving their bang for their buck" ... :cough: Bullshit :cough: , it isn't because of E3, it is because their products have declined and the new games are not the quality that the gamers would expect.
Look at the success of ComicCon. They have become part of mainstream america and their sales and exposure to future generations of consumers have increased. This scaling back of E3 is a move that they are going to regret.
E3 Trade Show Rescheduled, Gets Facelift
Author: JOHN GAUDIOSI
[email protected]
Posted: July 31, 2006
Email this Story to Friend
The 2007 Electronic Entertainment Expo, which was scheduled to be held at the Los Angeles Convention Center May 16-18, 2007, has been pushed back until July 2007 and drastically trimmed down.
The annual trade event will no longer be held within the huge hallways of the convention center, as the Entertainment Software Association (ESA) refocuses the event from a large-scale spectacle to a more intimate gathering of game companies, media, analysts and retailers.
The July show will remain in Los Angeles, although the exact location has not yet been chosen. Rather than the 60,000-plus attendees that make the annual pilgrimage to see the latest video games, consoles and peripherals each May, the new show will be attended by fewer than 10,000 people.
“We looked at what do we have the event for?” said Douglas Lowenstein, president of the ESA. “The event is primarily for the media … to reach out and expose the world press to some of the products that are going to be making news the coming holiday season.”
The new E3 Expo will encompass a location with suites where game companies can meet with press and show them new games that are further along in development than previous May shows could provide.
“The problem with May is that you’re saying that games need to be ready in April, which is very early for games that might not be coming out for another seven or eight months,” Lowenstein said. “It was increasingly difficult to get playable demos. The extra couple of months mean that when this event does occur, the games that companies show will be a much better representation of what the real products will look like and play like when it comes out.”
While the actual venue is still being worked out, Michael Pachter, video game analyst for Wedbush Morgan Securities, suggested that a location like Grumman’s Chinese Theater, which was used by Nintendo at the past E3 and has access to a large hotel with suites, is the type of location that the new show would move to.
In addition to cutting down attendance and square footage, the new E3 will also take place over three days only. Lowenstein said that part of the problem with E3 was that, while the show itself was three days long, the event seemed to go on for a week or 10 days because of other press conferences and activities.
“The intent here is to create an event that occurs over the three days of the event and not to extend out for days before and after,” Lowenstein said. “The focus is not on downsizing. The focus is on creating an event that best serves the needs of the industry and the participants.”
When E3 launched in 1995 in Los Angeles, the industry was dramatically different. Video games were not a recognized form of entertainment, so the large show with big booths, loud music and wall-to-wall plasma screens attracted attention.
“We also looked to trade shows in those times as a way to sell product to retailers,” Lowenstein said. “Today we have a retail channel that’s dramatically different. E3 is not a show where orders occur or sales are written. Companies are meeting throughout the year with a handful of retailers who drive 90 percent of the business.”
Today, the video game industry has large international events, including the August Games Convention in Leipzig, Germany, and the September Tokyo Game Show in Japan.
“Do we still need this one humongous global event in the United States?” Lowenstein asked. “Part of the answer is you clearly don’t. I think E3 will still occupy a hugely important position in the global gaming calendar. It depends on how the companies use it. It’s a symbiotic relationship. If you know you can expect a bunch of big announcements from companies at the event, you’re going to be there. If they are using it for that purpose they’ll be there. By definition it becomes important and a must-attend event.”
The decision to scale back the annual event came from the game publishers that make up the ESA. Many of the larger game companies were spending an exorbitant amount of money to maintain enormous booths, fly in personnel from around the globe and host parties and events during the show.
“I see this as much price-driven as just out of control,” Pachter said. “THQ two years ago spent $2 million at E3. EA [Electronic Arts] maybe spends $5 million. That’s a penny in the scheme of things. What they care about is the waste of resources. To man the massive booth and conduct all of these meetings, there are at least 200 or 300 people there. With the new venue, it might take 60 employees there for PR and finance and a handful of developers that matter. Publishers can focus on the games.”
“It took the publishers to get together and go to Doug and say we’re sick of this,” said Keith Boesky, principal for game consulting company Boesky and Co, and former president of Eidos. “Let’s figure something else out. No one I know can figure out what happens at E3. I don’t know any business deal that has ever happened at E3. The only thing we’ve ever heard is incremental sales for games. Every publisher and retailer has their own show. All the buying is done before E3. The value was not quite equal to what the publishers were spending.”
“As the head of ESA, which is owned by our members, we’re designing an event that our members said they want,” Lowenstein said. “My interest is not really if this important in the global calendar, but in serving the interest of our members. Since they’re directly involved in shaping it, I think it will serve that purpose. And that’s my goal.”
Author: JOHN GAUDIOSI
[email protected]
Posted: July 31, 2006
Email this Story to Friend
The 2007 Electronic Entertainment Expo, which was scheduled to be held at the Los Angeles Convention Center May 16-18, 2007, has been pushed back until July 2007 and drastically trimmed down.
The annual trade event will no longer be held within the huge hallways of the convention center, as the Entertainment Software Association (ESA) refocuses the event from a large-scale spectacle to a more intimate gathering of game companies, media, analysts and retailers.
The July show will remain in Los Angeles, although the exact location has not yet been chosen. Rather than the 60,000-plus attendees that make the annual pilgrimage to see the latest video games, consoles and peripherals each May, the new show will be attended by fewer than 10,000 people.
“We looked at what do we have the event for?” said Douglas Lowenstein, president of the ESA. “The event is primarily for the media … to reach out and expose the world press to some of the products that are going to be making news the coming holiday season.”
The new E3 Expo will encompass a location with suites where game companies can meet with press and show them new games that are further along in development than previous May shows could provide.
“The problem with May is that you’re saying that games need to be ready in April, which is very early for games that might not be coming out for another seven or eight months,” Lowenstein said. “It was increasingly difficult to get playable demos. The extra couple of months mean that when this event does occur, the games that companies show will be a much better representation of what the real products will look like and play like when it comes out.”
While the actual venue is still being worked out, Michael Pachter, video game analyst for Wedbush Morgan Securities, suggested that a location like Grumman’s Chinese Theater, which was used by Nintendo at the past E3 and has access to a large hotel with suites, is the type of location that the new show would move to.
In addition to cutting down attendance and square footage, the new E3 will also take place over three days only. Lowenstein said that part of the problem with E3 was that, while the show itself was three days long, the event seemed to go on for a week or 10 days because of other press conferences and activities.
“The intent here is to create an event that occurs over the three days of the event and not to extend out for days before and after,” Lowenstein said. “The focus is not on downsizing. The focus is on creating an event that best serves the needs of the industry and the participants.”
When E3 launched in 1995 in Los Angeles, the industry was dramatically different. Video games were not a recognized form of entertainment, so the large show with big booths, loud music and wall-to-wall plasma screens attracted attention.
“We also looked to trade shows in those times as a way to sell product to retailers,” Lowenstein said. “Today we have a retail channel that’s dramatically different. E3 is not a show where orders occur or sales are written. Companies are meeting throughout the year with a handful of retailers who drive 90 percent of the business.”
Today, the video game industry has large international events, including the August Games Convention in Leipzig, Germany, and the September Tokyo Game Show in Japan.
“Do we still need this one humongous global event in the United States?” Lowenstein asked. “Part of the answer is you clearly don’t. I think E3 will still occupy a hugely important position in the global gaming calendar. It depends on how the companies use it. It’s a symbiotic relationship. If you know you can expect a bunch of big announcements from companies at the event, you’re going to be there. If they are using it for that purpose they’ll be there. By definition it becomes important and a must-attend event.”
The decision to scale back the annual event came from the game publishers that make up the ESA. Many of the larger game companies were spending an exorbitant amount of money to maintain enormous booths, fly in personnel from around the globe and host parties and events during the show.
“I see this as much price-driven as just out of control,” Pachter said. “THQ two years ago spent $2 million at E3. EA [Electronic Arts] maybe spends $5 million. That’s a penny in the scheme of things. What they care about is the waste of resources. To man the massive booth and conduct all of these meetings, there are at least 200 or 300 people there. With the new venue, it might take 60 employees there for PR and finance and a handful of developers that matter. Publishers can focus on the games.”
“It took the publishers to get together and go to Doug and say we’re sick of this,” said Keith Boesky, principal for game consulting company Boesky and Co, and former president of Eidos. “Let’s figure something else out. No one I know can figure out what happens at E3. I don’t know any business deal that has ever happened at E3. The only thing we’ve ever heard is incremental sales for games. Every publisher and retailer has their own show. All the buying is done before E3. The value was not quite equal to what the publishers were spending.”
“As the head of ESA, which is owned by our members, we’re designing an event that our members said they want,” Lowenstein said. “My interest is not really if this important in the global calendar, but in serving the interest of our members. Since they’re directly involved in shaping it, I think it will serve that purpose. And that’s my goal.”
My 2 cents:
This has to be one of the dumbest moves in the history of video games. You have an event, that has become part of mainstream America, and you are going to "scale" down?
I completely agree with this comments:
i think the big problem is some of the game makers are putting out crap, but spent all the money on the expo to show off their crap and never got a return on that.
Exactly. I'm still unclear what the problem is. If EA doesn't want to spend the money, have a small booth or don't show, why fuck it up for everyone else?
If EA is not "recieving their bang for their buck" ... :cough: Bullshit :cough: , it isn't because of E3, it is because their products have declined and the new games are not the quality that the gamers would expect.
Look at the success of ComicCon. They have become part of mainstream america and their sales and exposure to future generations of consumers have increased. This scaling back of E3 is a move that they are going to regret.
08-03-06 | 10:28 AM
#43
And already, smaller shows are scheduled:
Philadelphia, August 2, 2006 -- With the recently announced changes to the Electronic Entertainment Expo (E3), Lunar Tide Communications, Inc., is pleased to offer America's VideoGame Expo (VGXPO) as an alternative venue where the game industry can communicate directly with their target audience - the consumer. Publishers and developers searching for additional locations to show off their products can look to VGXPO as a perfect opportunity to put the hottest games in the hands of gamers at a reasonable cost.
"VGXPO organizers and its advisory board members lament that the videogame industry has matured past the need for a mega-event such as E3," said Ed Fleming, Director of the VGXPO. "However, we see this as a transformation-catalyst for the industry – what the industry needs now is something that can be used to showcase products, promote game makers and celebrate the rich history of the industry directly with consumers."
"We believe that America's VideoGame Expo offers a new kind of value proposition and is an opportunity to do more with marketing dollars. We looked at other industries for inspiration - the shows with the most impact and longest lasting power are consumer-focused direct marketing events," stated Fleming. "Be it the International Auto Shows, Comic-Con, TGS, or localized events such as hobby shows or home and garden conventions; these are huge events that have survived for decades and run the gamut of industry players. Direct marketing at events such as these are a proven return-on-investment."
"As the professional organization that recognizes excellence in games among its members, the Academy of Interactive Arts and Sciences supports the efforts of America's VideoGame Expo to create a venue that promotes interactive entertainment directly to consumers," stated Joseph Olin, President, AIAS. "Providing game players an opportunity to see and experience the widest range of games possible benefits all of us who love great games"
"It seems we've come full circle... I started making games over 20 years ago, back then the ONLY kind of expo was for gamers. I have very fond memories of being shoulder deep in gamers all eager to be the first to try a new game. The energy and excitement they generate fuels the passion that makes game development so fun," said David Perry, CEO of GameConsultants.com.
Unlike any other event, VGXPO is a gaming festival that celebrates the positive impact that videogames have on American culture. When a gamer comes to VGXPO he will have the opportunity not just to play & buy the latest games (and the retro classics) but also have the opportunity to meet the people responsible for their creation.
"For NVIDIA consumer-oriented game shows represent an important part of our marketing strategy," explained Bill Rehbock, Director of World Wide Publisher Relations and Consumer Awareness at NVIDIA. "Consumer events such as VGXPO are a great fit with our strategy, and will become more and more important for the industry as a whole."
"It's time for a show that's about games and the people who play them, and not just a giant party where everyone's showing off their best pre-rendered video and earning kudos for best booth babes," offered game industry veteran Bill Kunkel. "It's time for an event where the smallest developers are considered just as important as the big publishers, and both groups get to show their wares directly to consumers and receive direct feedback from those same consumers. In short, it's time for a show like VGXPO."
VGXPO is scheduled to take place from October 27-29, 2006 at the Valley Forge Convention Center, outside of Philadelphia, PA. For tickets or exhibiting options be sure to visit on the web at www.VGXPO.com
Philadelphia, August 2, 2006 -- With the recently announced changes to the Electronic Entertainment Expo (E3), Lunar Tide Communications, Inc., is pleased to offer America's VideoGame Expo (VGXPO) as an alternative venue where the game industry can communicate directly with their target audience - the consumer. Publishers and developers searching for additional locations to show off their products can look to VGXPO as a perfect opportunity to put the hottest games in the hands of gamers at a reasonable cost.
"VGXPO organizers and its advisory board members lament that the videogame industry has matured past the need for a mega-event such as E3," said Ed Fleming, Director of the VGXPO. "However, we see this as a transformation-catalyst for the industry – what the industry needs now is something that can be used to showcase products, promote game makers and celebrate the rich history of the industry directly with consumers."
"We believe that America's VideoGame Expo offers a new kind of value proposition and is an opportunity to do more with marketing dollars. We looked at other industries for inspiration - the shows with the most impact and longest lasting power are consumer-focused direct marketing events," stated Fleming. "Be it the International Auto Shows, Comic-Con, TGS, or localized events such as hobby shows or home and garden conventions; these are huge events that have survived for decades and run the gamut of industry players. Direct marketing at events such as these are a proven return-on-investment."
"As the professional organization that recognizes excellence in games among its members, the Academy of Interactive Arts and Sciences supports the efforts of America's VideoGame Expo to create a venue that promotes interactive entertainment directly to consumers," stated Joseph Olin, President, AIAS. "Providing game players an opportunity to see and experience the widest range of games possible benefits all of us who love great games"
"It seems we've come full circle... I started making games over 20 years ago, back then the ONLY kind of expo was for gamers. I have very fond memories of being shoulder deep in gamers all eager to be the first to try a new game. The energy and excitement they generate fuels the passion that makes game development so fun," said David Perry, CEO of GameConsultants.com.
Unlike any other event, VGXPO is a gaming festival that celebrates the positive impact that videogames have on American culture. When a gamer comes to VGXPO he will have the opportunity not just to play & buy the latest games (and the retro classics) but also have the opportunity to meet the people responsible for their creation.
"For NVIDIA consumer-oriented game shows represent an important part of our marketing strategy," explained Bill Rehbock, Director of World Wide Publisher Relations and Consumer Awareness at NVIDIA. "Consumer events such as VGXPO are a great fit with our strategy, and will become more and more important for the industry as a whole."
"It's time for a show that's about games and the people who play them, and not just a giant party where everyone's showing off their best pre-rendered video and earning kudos for best booth babes," offered game industry veteran Bill Kunkel. "It's time for an event where the smallest developers are considered just as important as the big publishers, and both groups get to show their wares directly to consumers and receive direct feedback from those same consumers. In short, it's time for a show like VGXPO."
VGXPO is scheduled to take place from October 27-29, 2006 at the Valley Forge Convention Center, outside of Philadelphia, PA. For tickets or exhibiting options be sure to visit on the web at www.VGXPO.com
08-11-06 | 03:17 AM
#45
DVD Talk Godfather
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From: City of the lakers.. riots.. and drug dealing cops.. los(t) Angel(e)s. ca.
As devil said, expect the run off to just fill up SDCC. It's a shame that E3 is for the most part dead. Just glad I've got to go all these years.
12-13-06 | 11:34 AM
#46
DVD Talk Legend
Originally Posted by Jackskeleton
As devil said, expect the run off to just fill up SDCC. It's a shame that E3 is for the most part dead. Just glad I've got to go all these years.
Sorry to bump this old thread - I haven't been on DT much at all this past year.
12-13-06 | 12:35 PM
#47
DVD Talk Hero
Originally Posted by Trigger
Sorry to bump this old thread - I haven't been on DT much at all this past year.
12-20-06 | 01:40 PM
#49
DVD Talk Godfather
Originally Posted by Liver&Onions
And already, smaller shows are scheduled:
Philadelphia, August 2, 2006 -- With the recently announced changes to the Electronic Entertainment Expo (E3), Lunar Tide Communications, Inc., is pleased to offer America's VideoGame Expo (VGXPO) as an alternative venue where the game industry can communicate directly with their target audience - the consumer. Publishers and developers searching for additional locations to show off their products can look to VGXPO as a perfect opportunity to put the hottest games in the hands of gamers at a reasonable cost.
www.VGXPO.com
Philadelphia, August 2, 2006 -- With the recently announced changes to the Electronic Entertainment Expo (E3), Lunar Tide Communications, Inc., is pleased to offer America's VideoGame Expo (VGXPO) as an alternative venue where the game industry can communicate directly with their target audience - the consumer. Publishers and developers searching for additional locations to show off their products can look to VGXPO as a perfect opportunity to put the hottest games in the hands of gamers at a reasonable cost.
www.VGXPO.com
I think it will be interesting to see what E3-07 has in store. Certainly, out of the 60,000 attendees, not all were journalists. Cutting it down to 10,000 can't possibly hurt, especially if those are all journalists. If that includes presenters that's probably OK too.
I wonder if spaces at the convention will get cheaper, which might help smaller publishers.
I know Nintendo has Space World, and Microsoft is going to have an X07 (I would imagine). Sony I'm sure has a similar event. With MS's big Games for Windows push, I wonder if they might try to roll in that with X07 (before, after, or during). That takes care of all of the big platforms (mobile
).As far as the fans, they honestly need to keep themselves to PAX and other events like it. I much prefer news from the likes of GDC which is always a bit more interesting.
Another idea would be to have E3 be regional. Have it every six months, rotating between Japan/Asia, North America, and Europe.
If the end result is developers pay more attention to games, that's fine. As exciting as E3 is, I could see how it could also be non-beneficial.
01-29-07 | 04:45 PM
#50
Guest
http://www.gamespot.com/news/6164915...s&subj=6164915
.
Chris
Gen Con So Cal so canceled
Would-be successor to Electronic Entertainment Expo pulls plug on West Coast event in light of competing shows, flat attendance, waning exhibitor interest.
By Brendan Sinclair, GameSpot
Posted Jan 29, 2007 12:47 pm PT
When it was revealed that the Electronic Entertainment Expo was going to be dramatically downsized for 2007, a number of conventions both existing and new stepped up to fill the void. One of the first to put its name in the hat was Gen Con So Cal, a fantasy, sci-fi, and adventure game convention that was looking to expand into the world of video games and planned to occupy E3's former home, the Los Angeles Convention Center.
However, Gen Con organizers last week announced that they were taking the So Cal event out of the running to be the heir to E3, canceling the event because it "was not likely to grow and expand without immense effort and expense." Specific reasons for the cancellation included an increase in the number of competing Southern California-based conventions, flat attendance figures, and key exhibitors withdrawing some of their support for the show.
While Gen Con didn't name names, the competition referenced is almost certainly IDG's E for All Expo (formerly known as the GamePro Expo), which is scheduled to be held in the Los Angeles Convention Center October 18-20. Sources with the City of Los Angeles told GameSpot that Gen Con had tentatively secured the venue for early November. Last November, the two groups had been in talks to merge their events.
Would-be successor to Electronic Entertainment Expo pulls plug on West Coast event in light of competing shows, flat attendance, waning exhibitor interest.
By Brendan Sinclair, GameSpot
Posted Jan 29, 2007 12:47 pm PT
When it was revealed that the Electronic Entertainment Expo was going to be dramatically downsized for 2007, a number of conventions both existing and new stepped up to fill the void. One of the first to put its name in the hat was Gen Con So Cal, a fantasy, sci-fi, and adventure game convention that was looking to expand into the world of video games and planned to occupy E3's former home, the Los Angeles Convention Center.
However, Gen Con organizers last week announced that they were taking the So Cal event out of the running to be the heir to E3, canceling the event because it "was not likely to grow and expand without immense effort and expense." Specific reasons for the cancellation included an increase in the number of competing Southern California-based conventions, flat attendance figures, and key exhibitors withdrawing some of their support for the show.
While Gen Con didn't name names, the competition referenced is almost certainly IDG's E for All Expo (formerly known as the GamePro Expo), which is scheduled to be held in the Los Angeles Convention Center October 18-20. Sources with the City of Los Angeles told GameSpot that Gen Con had tentatively secured the venue for early November. Last November, the two groups had been in talks to merge their events.
Chris
