How Networks manipulate the ratings

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02-02-12 | 07:42 PM

#26

Double_Oh_7

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Re: How Networks manipulate the ratings

Quote:

Originally Posted by SteveA

So, during the episodes of Good Morning America that were renamed "special programming," do advertisers pay lower ad rates? If I were the advertiser, I'd certainly demand that. After all, it's not GMA, it's some crappy special programming whose ratings aren't as good.

If they did pay different rates, it was because of the holiday week- not because of the retitle.

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02-03-12 | 08:41 AM

#27

AVP77

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Re: How Networks manipulate the ratings

I think the bigger issue is how inaccurate ratings are in relating what people are actually watching. Seems to work about as well as those focus groups or test screenings, where they gather together people who have nothing better to do with their time in the middle of a weekday.