New Technology May Force TV Ad Viewing
#26
DVD Talk Legend
Originally Posted by Draven
Some people do, but you're over-simplifying it. It's more about brand awareness, so when you're in the store looking at the products, you'll most likely gravitate toward ones that are stuck in your brain through advertising.
Personally, I don't browse. If I want to buy something, I go in, buy it, and leave. If I were a habitual browser, certainly the commercial I saw, or, even worse, was forced to watch, would not induce me to buy the particular item. If anything, I would avoid it out of annoyance.
#27
DVD Talk Legend
Thread Starter
Originally Posted by Norm de Plume
This sort of thing brings me back to my fundamental question: Who actually buys/desires something based on an ad?
#28
Senior Member
Originally Posted by Norm de Plume
This sort of thing brings me back to my fundamental question: Who actually buys/desires something based on an ad?
#29
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Originally Posted by Norm de Plume
I understand that is what the advertisers and companies believe, and I'm sure they have oodles of studies to back them.
Personally, I don't browse. If I want to buy something, I go in, buy it, and leave. If I were a habitual browser, certainly the commercial I saw, or, even worse, was forced to watch, would not induce me to buy the particular item. If anything, I would avoid it out of annoyance.
Personally, I don't browse. If I want to buy something, I go in, buy it, and leave. If I were a habitual browser, certainly the commercial I saw, or, even worse, was forced to watch, would not induce me to buy the particular item. If anything, I would avoid it out of annoyance.