Not sure if it would appeal to me if I didn't know what it was about, but having seen the whole show, and loving it, this ad is something special

mms://video.channel4.com/entertainment/tv/microsites/L/lost/lost.wmv

Enjoy!

Trippy, but !

Can't wait for Season 2...

I don't have audio here but just watching that, the visuals are incredible. Definitely gonna check it out later with sound.

WTF?! That's cool.

for the non tech savvy, what does the "mms" part represent? and why is it not the familiar "http"?

I'm not tech savy... so take that as my disclaimer, but I'd assume MMS has something to do with Multimedia?

it's microsoft's streaming media something whatever another (too lazy to look it up) just paste the link in media player..

very, very cool.

eh. Pretty cool I guess. I was hoping for something cooler.

Poor Hurley doesn't have anyone to dance with.

Very cool! They must've had fun shooting that footage. It would certainly be a crime if that promo was not on the DVD boxed set but I have a feeling it won't be.