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Why is US TV limited to 30 or 1 hour increments?

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Why is US TV limited to 30 or 1 hour increments?

Old 09-28-03, 04:50 PM
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Why is US TV limited to 30 or 1 hour increments?

Why does it have to be in 1 hour or 30 minute increments? Is it an FCC rule? I mean we would watch (or not watch) the commercial regardless of when they came on.
Old 09-28-03, 05:05 PM
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I don't think FCC requires TV to show commericals, the commerical pays TV shows. "24" on October 28th will be without commerical.
Old 09-28-03, 05:11 PM
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but it's being sponsored by ford. Also to help pay for ads, they will also place products for shows.
Old 09-28-03, 05:19 PM
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It's really 22 minutes and 44 minutes. If you think about it, that's a lot of commerical interupption.

It's not set in stone. If you recall, the WB and UPN has played around with it. Examples: both the series premiere of "Everwood" and the "Once More with Feeling" episode of "Buffy" ran around 70 minutes or so. Of course, in reruns, they were cut to fit into an hour, but that's what DVD releases are for.
Old 09-28-03, 05:35 PM
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Not many shows can actually fill a full two hours and continue to keep the audiance coming back for more. NBC's extra ten minutes on friends and others was around last season. Survivors first episode this season was an hour and a half. it's not set in stone. but it's the amount of content you have on your channel. I doubt any network wants to commit to a full two hours on one program because then you narrow down your audiance a great deal eventually narrowing down your advertise rates you can charge for that specific night and time. atleast with blocks of different shows you get different audiance and different adverstisers wanting to pay for air time.
Old 09-28-03, 05:37 PM
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Originally posted by Rypro 525
but it's being sponsored by ford. Also to help pay for ads, they will also place products for shows.
Yes, that's right.
Old 09-28-03, 05:53 PM
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And E.R. is 61* minutes.

<small>* an obvious homage to Roger Maris</small>
Old 09-29-03, 09:28 AM
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Who says its limited. Damn NBC is always screwing up people with their super-size schedules.
Old 09-29-03, 09:36 AM
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The networks/stations can do anything they want as far as time allotment for a show. Besides NBC's stupid supersizing, there have been several examples over the years where a decision was made to ignore the regular time restraint. The oiriginal mini-series V ran beyond the regular time period for one of its evenings.

I think the real restraint is that programmers assume that most viewers are too stupid to find a show that doesn't start at a tidy time.
Old 09-29-03, 09:48 AM
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Originally posted by marty888
I think the real restraint is that programmers assume that most viewers are too stupid to find a show that doesn't start at a tidy time.
It's not stupidity, it's uniformity and common sense. If I watch a show that ends at 8pm, I'm more likely to switch to a show that starts at 8pm rather than one that started at 7:45pm and I've already missed the first 15 minutes.
Old 09-29-03, 10:00 AM
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Does TBS still start their shows 5 minutes past the hour?
Old 09-29-03, 10:03 AM
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Originally posted by Groucho
It's not stupidity, it's uniformity and common sense.
Yep. Why would a network want its show to air from 7pm to 9:37pm? They would be competing against EVERY show during that time: shows that start at 7, 7:30, 8, 8:30, 9, and 9:30 (and all times inbetween).
Old 09-29-03, 10:22 AM
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Originally posted by Patman
Does TBS still start their shows 5 minutes past the hour?
I think they stopped doing this a few years ago.

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