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Need help re: the deBeers silhouette commercial

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Need help re: the deBeers silhouette commercial

Old 05-02-03, 11:39 AM
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Need help re: the deBeers silhouette commercial

I've come to you guys in the past for help before and you've never let me down yet.

Right now, I'm writing a paper on "Advertising in the Modern Culture" and am trying to go into detail on all the major recent campaigns.

I think the deBeers "shadows on the wall"/"a diamond lasts forever" are particularly noteworthy, but am having a hell of a time finding information on the internet about it.

I remember it semi-well (like everyone else not living under a rock), but not quite well enough for my liking. If anyone knows where I could get a video off the 'net (and NOT at AdCritic.com, I'm too poor for their $ubscription fee) or a transcript of exactly what the narrator says or even both, I would be extremely grateful.

I've done some searching online, asked friends, and looked through my own video collection to no avail. Time is running out. . . and so I come to you.

I know somebody out there must know something, so come out come out wherever you are.

Thanks alot.
Old 05-02-03, 01:48 PM
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Old 05-02-03, 01:53 PM
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I don't know how much this will help you with your paper, but I can tell you a little about deBeers the company. They are evil. They currently control somewhere around 80% of the world's known diamond mines. The company is based out of America, because do to FTC regulations against monopolies, they cannot operate in America. The way they get around this, is that they are a diamond supplier to jewelers. Which creates an interesting case. It is perhaps the first time where a commercial is not advertising a certain brand's product directly to a customer, but instead a demand for a product.

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