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Oh good another streaming service. ViacomCBS

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Oh good another streaming service. ViacomCBS

Old 02-06-20, 05:57 PM
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Oh good another streaming service. ViacomCBS

https://www.cnbc.com/2020/02/06/viacomcbs-new-streaming-service-to-include-paramount-cbs-all-access.html

This is dumb. Why not just add this content to CBS All Access and rebrand? It is already established.

Edit: not sure why the link isn't linkified. Sorry

First came the merger. Now comes the streaming service.

Newly combined ViacomCBS is working on combining media assets for a new streaming service that will build on CBS All Access, according to people familiar with the matter.
While ViacomCBS executives haven’t made any firm decisions, they are considering creating a service with advertisements that will combine CBS All Access with Viacom assets including Pluto TV, Nickelodeon, BET, MTV, Comedy Central and Paramount Pictures, said the people, who asked not to be named because the product discussions are private.

An ad-free version will also be available, and a premium version of the streaming service will include Showtime, the people said. ViacomCBS executives haven’t decided on a name for the service, nor a price, though the base service will probably be less than $10 a month, two of the people said.

ViacomCBS CEO Bob Bakish has thus far declined to answer questions about the company’s streaming strategy, but ViacomCBS executives will speak about the planned service during the company’s fourth quarter earnings conference call on Feb. 20, said the people. ViacomCBS will also reveal statistics about total paid subscribers for its existing streaming services and give revenue figures for the first time, said the people. Chief Digital Officer Marc Debevoise, Pluto TV CEO Tom Ryan and President of U.S. Networks Distribution Ray Hopkins have spearheaded the effort, along with Bakish, two of the people said.

ViacomCBS is in the awkward position of being simultaneously early and late to the streaming wars. CBS launched CBS All Access in October 2014, more than five years before Disney+, Apple TV+ and the coming debuts of NBCUniversal’s Peacock and AT&T’s HBO Max. But after merging on Dec. 31, the new company has added heft to create a new streaming service that it feels can compete with the largest streaming products.

The new product could be the final significant streaming offering that hits the market as traditional media companies all prepare for a post-cable TV future. ViacomCBS hopes consumers will see the value in the combination of live sports with movies, strong kids programming from Nickelodeon and Noggin, and both scripted and unscripted programming, the people said.
A ViacomCBS spokesman declined to comment.

Building on CBS All Access

While CBS’s broadcast network is still free over the air with an antenna, CBS All Access has appealed to millions of Americans who have either cut the cord on traditional cable or want the ability to watch TV programs whenever and wherever they are. CBS hasn’t broken out the exact number of subscribers for CBS All Access, but has said that the service combined with Showtime has more than 10 million subscribers.

CBS All Access, currently priced at $5.99 with ads and $9.99 without, allows subscribers to watch all of CBS’s programming, including live sports such as the National Football League, on any device. Like other streaming services, CBS has also made original programming for the service, including “Star Trek: Picard” and a reboot of “The Twilight Zone.”

Viacom’s streaming strategy prior to combining with CBS has been to sell a number of small niche products, such as $7.99-per-month Noggin, a preschool-focused service with popular kids shows such as “Dora The Explorer” and “Paw Patrol,” and BET+, a $9.99-per-month service that includes original programming from Tyler Perry.

ViacomCBS’s plan is to keep these streaming services in existence, said the people, while marketing the new service to current subscribers. Similar to how AT&T’s WarnerMedia priced HBO Max at the same price as HBO, ViacomCBS executives imagine many current subscribers will upgrade to the larger umbrella subscription product when they realize how much more programming they’ll get for little extra money.

The new service will also be the first home for Paramount Pictures films, which have been previously licensed to existing streaming services such as Netfilx and Amazon Prime Video. There are about 3,600 Paramount movies, including “The Godfather” and the “Star Trek” movies. ViacomCBS will also have exclusive access to another 700 movies through a 49 percent ownership stake in Miramax
Old 02-06-20, 07:36 PM
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Re: Oh good another streaming service. ViacomCBS

I kinda prefer these larger, bundled services over the smaller, micro-niche services.

An ad-free version of Pluto TV would be interesting.

Originally Posted by Deftones
This is dumb. Why not just add this content to CBS All Access and rebrand? It is already established.
According to Variety, that's what they're going to do:

ViacomCBS plans to expand and possibly rebrand the CBS All Access subscription service with more content from MTV, Comedy Central and other traditional Viacom cable channels.

ViacomCBS is expected to unveil a broader streaming strategy on its Feb. 20 earnings call, which will mark the company’s first financial report since the reunion of Viacom and CBS Corp. was completed in December.

The company is looking to build on the foundation of CBS All Access to develop a broader streaming offering that would be a mix of subscription and advertising-supported content. Now that the companies are joined, there’s a big push to leverage all of its assets to transform the company for the on-demand era.

The plan calls for the platform to add content from MTV, Comedy Central, BET and other prominent cablers under the ViacomCBS umbrella to make the CBS All Access platform more attractive to a broader range of subscribers. ViacomCBS is also evaluating options for melding CBS All Access with its newly acquired Pluto TV service, which serves up a wide range of ad-supported on-demand content from the ViacomCBS vault and other content owners.

CBS All Access is offered at present for $5.99 with commercials included or $9.99 for the ad-free option. It’s unclear whether ViacomCBS will rename All Access or boost the pricing on the platform. CBS All Access in late November added on-demand access to a number of kid-friendly programs from Viacom’s Nickelodeon in an effort to better round out its programming menu. Sources said CBS All Access is a natural platform for next-day access to shows such as Comedy Central’s “The Daily Show With Trevor Noah” or any of MTV’s buzzy reality series.

FULL ARTICLE - https://variety.com/2020/tv/news/via...ws-1203495898/
Old 02-06-20, 07:42 PM
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Re: Oh good another streaming service. ViacomCBS

In ways this makes more sense to me than CBS All Access, but still I’m not sure how necessary it is. There are far too many services anymore. I do sorta like the bigger bundled services too though like HBO Max and Disney+ as there’s more value there versus paying for a bunch of individual services for a couple shows or whatever.
Old 02-07-20, 06:40 AM
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Re: Oh good another streaming service. ViacomCBS

As a subscriber to CBS Access, I don't want all that other junk incorporated - I couldn't care less about content from MTV, BET, Comedy Central, etc...don't muddy the waters - unless you're planning to add all that and keep prices exactly the same.

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