Streaming Talk The Place to talk about streaming video and audio

Hulu to start charging for content as early as 2010

Old 10-22-09, 02:53 PM
  #1  
DVD Talk Godfather
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 56,227
Hulu to start charging for content as early as 2010

http://www.broadcastingcable.com/blo...d=20116&q=hulu


Chase Carey: Hulu to Charge in 2010
October 21, 2009
News Corp. Deputy Chairman Chase Carey opened the B&C OnScreen summit to discuss where he sees the business going. “It’s time to start getting paid for broadcast content online,” he said. Carey said that while everyone cites the infamous Jeff Zucker quip that “We’re exchanging analogue dollars for digital dimes,” the industry continues to do exactly that. The strategy needs to be more than just fighting piracy and Google, he says.

“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”

AdVerse had a quick chat with Carey too and posed the question, when exactly does Hulu start charging then? Carey, who says he’s only been to one Hulu board meeting since arriving at News Corp., suggests there is still no timeline but supposes it’s at least in 2010. Carey says that while throwing up a pay-wall around all content is not the answer, it doesn’t mean there wont be fees for some specially-created content and TV previews. Windows are just around the corner. American Idol audition previews anyone? Mobile Hulu is another potential way of making money.

So what changes if and when Comcast takes the NBCU seat at the Hulu table alongside News Corp. and Disney? Comcast has very different thoughts about how to charge for online content. Carey sees the authentication strategy as a good first move, but describes it as defensive, and told me he doesn’t see how it creates additional revenue.

And then there are the regulatory hurdles facing a Comcast deal for NBCU which could result in a delay of at least a year before Comcast gets to really run the show.
DJariya is online now  
Old 10-22-09, 02:55 PM
  #2  
DVD Talk Godfather
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 56,227
Re: Hulu to start charging for content as early as 2010

I've read numerous reports that Hulu is a money losing venture right now, so this doesn't surprise me.
DJariya is online now  
Old 10-22-09, 02:55 PM
  #3  
DVD Talk Reviewer
 
Pointyskull's Avatar
 
Join Date: Feb 2001
Location: Formerly known as "12thmonkey"/Frankfort, IL
Posts: 7,560
Re: Hulu to start charging for content as early as 2010

Had to figure that was inevitable.
When that happens, it's goodbye Hulu, hello torrent...
Pointyskull is offline  
Old 10-22-09, 02:56 PM
  #4  
DVD Talk Hall of Fame
 
Join Date: Dec 1999
Location: Washington, DC
Posts: 9,863
Re: Hulu to start charging for content as early as 2010

Wait a minute... isn't the majority of the TV content free over the air anyway? Am I not watching commercials when I catch up with Heroes on Hulu? WTF? This is just a dumb idea. Add more commercials (if you can even FIND the advertisers). Otherwise, farewell to you, Hulu.
rfduncan is offline  
Old 10-22-09, 02:58 PM
  #5  
Moderator
 
Geofferson's Avatar
 
Join Date: Aug 2000
Location: The Village Green
Posts: 39,186
Re: Hulu to start charging for content as early as 2010

Yeah, I suspect the Hulu viewership will nosedive if/when they begin charging.
Geofferson is offline  
Old 10-22-09, 02:59 PM
  #6  
TGM
DVD Talk Legend
 
TGM's Avatar
 
Join Date: Mar 2006
Location: Massachusetts
Posts: 15,722
Re: Hulu to start charging for content as early as 2010

fuck you Hulu.
TGM is offline  
Old 10-22-09, 03:00 PM
  #7  
Moderator
 
Groucho's Avatar
 
Join Date: Mar 2000
Location: Salt Lake City, Utah
Posts: 70,839
Re: Hulu to start charging for content as early as 2010

I just pooped into a plastic bag and dropped it in the mailbox.
Groucho is offline  
Old 10-22-09, 03:01 PM
  #8  
DVD Talk Legend
 
Brent L's Avatar
 
Join Date: Jun 2003
Location: Upstate, SC
Posts: 13,617
Re: Hulu to start charging for content as early as 2010

Huh, I guess I wont need to visit Hulu anymore pretty soon.
Brent L is offline  
Old 10-22-09, 03:02 PM
  #9  
DVD Talk Godfather
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 56,227
Re: Hulu to start charging for content as early as 2010

It's not happening right now. So use it as much as you need to.

I use Hulu strictly to catch up on stuff when my DVR starts getting full.
DJariya is online now  
Old 10-22-09, 03:12 PM
  #10  
DVD Talk Godfather
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 56,227
Re: Hulu to start charging for content as early as 2010

Okay read this article from TVBYTHENUMBERS.COM

http://tvbythenumbers.com/2009/10/22...-in-2010/31223

Apparently, Hulu cannot charge for shows that NBC, ABC and FOX already give away for free anyways. Otherwise, they might as well shut down right now because people will go to the network sites instead.

However, they could however start charging for content from cable like Sons of Anarchy on FX or Burn Notice on USA because those are cable shows and they rely of subscription fees to make money.

Last edited by DJariya; 10-22-09 at 03:17 PM.
DJariya is online now  
Old 10-22-09, 03:25 PM
  #11  
DVD Talk Limited Edition
 
jjcool's Avatar
 
Join Date: Jul 2006
Location: CT
Posts: 6,688
Re: Hulu to start charging for content as early as 2010

Never watched anything on hulu. I have watched some stuff on the networks websites however. I wouldnt pay for either service. If Hulu wants to charge thats fine, but it shoudl only be for stuff that isnt currently airing on its main broadcast channel, IE fox, NBC, CBS, etc. Older shows that are not currently in production and cable stuff they should eb able to charge for.
jjcool is offline  
Old 10-22-09, 03:34 PM
  #12  
DVD Talk Legend
 
spainlinx0's Avatar
 
Join Date: Dec 2000
Location: NJ
Posts: 14,846
Re: Hulu to start charging for content as early as 2010

When they charge, I'll stop using them. I would rather go back to paying for cable and at least being able to skip the commercials, then I will pay for Hulu and be forced to sit through commercials.
spainlinx0 is offline  
Old 10-22-09, 03:34 PM
  #13  
DVD Talk Special Edition
 
Join Date: Nov 2007
Posts: 1,107
Re: Hulu to start charging for content as early as 2010

I would only pay for Hulu if they offered streaming through the Xbox. I don't like watching tv on a computer screen.
jeffbase34 is offline  
Old 10-22-09, 03:49 PM
  #14  
TGM
DVD Talk Legend
 
TGM's Avatar
 
Join Date: Mar 2006
Location: Massachusetts
Posts: 15,722
Re: Hulu to start charging for content as early as 2010

Originally Posted by jeffbase34 View Post
I would only pay for Hulu if they offered streaming through the Xbox. I don't like watching tv on a computer screen.
you can do this with the PlayOn program
TGM is offline  
Old 10-22-09, 03:50 PM
  #15  
DVD Talk Legend
 
FantasticVSDoom's Avatar
 
Join Date: Jan 2003
Location: No longer trapped
Posts: 11,610
Re: Hulu to start charging for content as early as 2010

So the grand plan is to charge the people now so they can make money? Riiiight. A free model is difficult? If advertisers dont want to give you money because there isnt enough potential customers now when its free, what happens when everyone leaves when you charge them?
FantasticVSDoom is offline  
Old 10-22-09, 03:55 PM
  #16  
DVD Talk Legend
 
Chew's Avatar
 
Join Date: May 1999
Location: South of Titletown
Posts: 18,628
About the only way I'd pay for Hulu is if it were available through my TiVo and it was an affordable monthly fee (like $10-$15).

I don't pay the obnoxious $2-$3 per episode through Amazon or iTunes now, I won't with Hulu either.
Chew is offline  
Old 10-22-09, 04:24 PM
  #17  
DVD Talk Hero
 
Gizmo's Avatar
 
Join Date: Jan 2000
Location: Formerly known as "GizmoDVD"/Southern CA
Posts: 30,406
Re: Hulu to start charging for content as early as 2010

I refuse to pay $2 an episode through iTunes either and sometimes use Hulu to catch up on episodes I missed. They'll just drive people to finding other ways to watch shows for free. With TV/BD players allowing streaming or playing 'movie' files through USB it'll be even easier.
Gizmo is offline  
Old 10-22-09, 04:27 PM
  #18  
DVD Talk Godfather
 
Michael Corvin's Avatar
 
Join Date: May 1999
Location: Louisville, KY
Posts: 57,710
Re: Hulu to start charging for content as early as 2010

Originally Posted by GizmoDVD View Post
I refuse to pay $2 an episode through iTunes either and sometimes use Hulu to catch up on episodes I missed.
Exactly. I'd even say a decent portion will just convert to iTunes as well.
Michael Corvin is offline  
Old 10-22-09, 04:59 PM
  #19  
DVD Talk Reviewer
 
Boba Fett's Avatar
 
Join Date: Feb 2007
Posts: 6,084
Re: Hulu to start charging for content as early as 2010

What's funny, is they can't charge for the network stuff, but want to charge for the cable stuff.

Ironically, Comcast OnDemand has CBS shows for free, no ABC or FOX, NBC is $0.99 (SD) and $1.99 (HD) an episode, and all the cable network stuff is free.
Boba Fett is offline  
Old 10-22-09, 06:20 PM
  #20  
Banned
 
Join Date: Oct 2003
Location: Puerto Rico
Posts: 11,975
Re: Hulu to start charging for content as early as 2010

Well, Hulu and the people that came with the idea of charging can go an fuck themselves. There are many ways of getting the same content for free. Welcome to the Internet era fucktards.
dx23 is offline  
Old 10-22-09, 06:42 PM
  #21  
Senior Member
 
Join Date: Aug 2008
Location: Atlanta
Posts: 669
Re: Hulu to start charging for content as early as 2010

I just went there for the first time and it's pretty cool. I like the variety of shows but I hate watching online videos that skip and stutter and I don't like watching tv on the computer in general. I'm attemtping to watch an episode of the Munsters Today (please don't judge me :-)) and it's crazy skipping.
mraw is offline  
Old 10-22-09, 06:47 PM
  #22  
DVD Talk Gold Edition
 
Join Date: Mar 2000
Location: Update: BACK
Posts: 2,642
Re: Hulu to start charging for content as early as 2010

When they start charging is when they become a footnote in internet history. Something else will replace them.
naitram is offline  
Old 10-22-09, 07:11 PM
  #23  
DVD Talk Godfather
 
Giantrobo's Avatar
 
Join Date: Apr 1999
Location: South Bay
Posts: 57,411
Re: Hulu to start charging for content as early as 2010

Originally Posted by rfduncan View Post
Wait a minute... isn't the majority of the TV content free over the air anyway? Am I not watching commercials when I catch up with Heroes on Hulu? WTF? This is just a dumb idea. Add more commercials (if you can even FIND the advertisers). Otherwise, farewell to you, Hulu.

Agree 100%

Oh well....
Giantrobo is offline  
Old 10-22-09, 08:10 PM
  #24  
DVD Talk Limited Edition
 
Join Date: Jun 2003
Posts: 5,731
Re: Hulu to start charging for content as early as 2010

Originally Posted by dx23 View Post
Well, Hulu and the people that came with the idea of charging can go an fuck themselves. There are many ways of getting the same content for free. Welcome to the Internet era fucktards.
Really? Isn't that a bit of an overreaction?

I can't get with the pay per episode thing. It just never feels like it's worth it to me, especially because it's so easy to watch these things for free anyway. It's a shame too because there are shows I would like to watch in HD on my 360, but they're too price prohibitive. However, if Hulu went the Netflix route, and let me pay $10 a month to have access to everything? I would do that in a second. Hell, they could still run a few commercials during the shows too (say one before the ep and one after). When it comes to this kind of stuff, it's all about the subscription model.
boredsilly is offline  
Old 10-22-09, 08:19 PM
  #25  
Banned
 
Join Date: Oct 2003
Location: Puerto Rico
Posts: 11,975
Re: Hulu to start charging for content as early as 2010

Originally Posted by boredsilly View Post
Really? Isn't that a bit of an overreaction?

I can't get with the pay per episode thing. It just never feels like it's worth it to me, especially because it's so easy to watch these things for free anyway. It's a shame too because there are shows I would like to watch in HD on my 360, but they're too price prohibitive. However, if Hulu went the Netflix route, and let me pay $10 a month to have access to everything? I would do that in a second. Hell, they could still run a few commercials during the shows too (say one before the ep and one after). When it comes to this kind of stuff, it's all about the subscription model.
I loathe companies that change things like this without looking at the big picture. Right now, everyone involved with Hulu is making money with the ad revenue. Again, everything comes down to greed. They want to make more money because the last agreement between the SAG, and the Writer Guild took a chunk of what the networks were making. Now, the corporate idiots want to charge the viewer. Guess what? The viewer will find better alternatives, like going to the networks site and watching the show for free, or going to iTunes and be able to not only watch the show, but also to download it and play it on his computer or iPod or iPhone. The viewer could simply go to Youtube, or any other site that has the same content for free.

What will happen to Hulu? It will have fewer visits, which means less ad revenue, which means that they will need to cut cost by firing staff, or just closing the site. Then, all the writers, actors, etc, will lose another stream of income and again, they will blame it all on piracy, when in fact it was just corporate idiocy that killed the site.
dx23 is offline  

Thread Tools
Search this Thread

Archive Advertising Cookie Policy Privacy Statement Terms of Service

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.