Was at Best Buy earlier this week looking for The Rock CC. They were sold out. Guy tells me to check back Thursday or Friday as they should have more in by then. Went yesterday and sure enough the same guy was stocking them on the shelves when I got there. He gave me one since he remembered me from Monday. I looked at it, smiled, then noticed no price tag was on it. I asked him how much? He looked at it and said he'd have to scan it. It scaned at $$54.99$$ He was baffled as well, because they sold them @ 34.99 for the first shipment they had gotten. Anyway, I gave it back to him and tried my luck at the Borders next door. They had to do some searching in the back, but I got the last one they had for 29.99 Don't know what the deal is but watch your wallet if you're still looking for this one.