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it's official: Borders now back to full msrp on all titles*

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it's official: Borders now back to full msrp on all titles*

Old 03-03-04, 12:11 AM
  #1  
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it's official: Borders now back to full msrp on all titles*

a disturbing trend continues-
Borders, once a source of good B&M discounts has now all but abandoned markdowns and amazingly is now once again, more expensive than Media Play (the former highest pricer in my area).
till now, while most tiels weren't discounted much, if at all, they still maintained a decent discount on two important kinds of titles
-Warner titles with an msrp of $19.95 were always marked down to $14.95
-Fox $19.95 and $14.95 titles were marked down to $14.95 and $12.99 respectively.

today both categories were found at full price.

looks like more DDD and CH in the future for me, and far less B&M street day shopping.

(sniff sniff)
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Old 03-03-04, 02:51 AM
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It's been my experience that most of Borders' titles were something like $1.00 below MSRP. So a $19.98 DVD was $18.99, and a $39.95 Criterion was $38.99.

Not really surprising, since all of their books and CDs (unless it's a best seller or new release on sale) are MSRP as well.
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Old 03-03-04, 02:45 PM
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Well I work there PT and I keep a very keen eye on the pricing strategies. I have not noticed any of this. In fact, I have spent the last 2 weeks working on two major lists of price changes (all going lower of course). What titles have you noticed this trend on? Admittedly, our new film releases and box sets are usually at MSRP, but I'm still seeing catalog releases coming in at decent prices.
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Old 03-04-04, 06:07 PM
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A couple years ago they went down to Best Buy prices- usually $5 below list. If they want full price again they can kiss my ass.
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Old 03-17-04, 01:44 PM
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You can search Borders B&Ms online to see what the regular price of an item is. I still see discounts on lots of stuff.

http://www.bordersstores.com/search/search.jsp
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Old 03-17-04, 02:56 PM
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I bought the new TEN COMMANDMENTS SE at Borders last week. List price was $19.95; their price was $14.95 (same as Best Buy). I used a coupon to get an extra 10% off so I paid $13.49 plus tax. Thier prices still seem competitive to me, and their selction is one of the most varied in the area, so I'll continue to shop there.
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