I've always thought Marvel's strengths have been when they either play into "the world outside your window" that they used to advertise, including politics and conflicts with verisimilitude, or go full theme park ride and just smash action figures together in fun ways. I got into Marvel through the former (Ultimates 1 & 2) and enjoyed the latter too later on (World War Hulk, Infinity [which also mixes in a fair amount of the other flavor], Siege, etc)

Yeah all the social media marketing has turned over. At least Regal Cinemas is using the new artwork with the old title.

Poster giveaway on Wednesday and the 14th when you see it in IMAX

New posters are being distributed.

Interesting, has a major studio film's promotional material ever had a title change after the film was released? (so not counting stuff like Revenge of the Jedi advance posters, or old exploitation films having title changes for various territories, rereleases, etc.).

Edge of Tomorrow became Live, Die, Repeat. And that wasn't really 'official'. That's the only one that jumps to mind.

It's a bizarre marketing choice by Marvel. It's borderline spoiler since it's not officially revealed until the end of the movie.

I'm not sure if this qualifies, but when I went to see Alive (1993), the trailer for Blood in, Blood Out appeared at the start.
Then I went to the theater to go see it, the title had changed into Bound By Honor.
And then when the movie came out on video, All the titles had been stacked together: Blood in, Blood Out: Bound By Honor.

I was close with Dark Avengers but New Avengers works just as well. Or is it Avengerz?

I'm wondering if Sam's team would be called "Mighty Avengers". Kinda sucks we won't see his initiative whatsoever until Doomsday. I'd even be down for a "Sam's Avengers recover a warhead and then he calls Bucky about the naming rights" short/special.

What about East Coast and West Coast Avengers?

They ain't paying Jeremy Renner enough to do the WCA

I remember Dark Phoenix became X-Men Dark Phoenix after it bombed out its first week. Leaving X-Men off the titles was a head scratcher

Not sure how many noticed, but that was spoiled a few minutes ahead of time if you read the music credits.

The hater channels are already trying to bury the movie and downplay its success.

This is only going to be interesting if there is some sort of back and forth between this crew and Sam’s crew. With some sort of interstitial back and forth material to keep us “in world”, this could be amazing. If it is just a one-off stunt that might pay off in a few years, it is dumb.

But … but … remember, you hated the thing, and then we hated the thing, and that meant we had something, and you liked hating the thing, so we kept on hating the thing because you like hating the thing …so please keep mashing our “like” button and subscribe because we hated the thing together … and it was cool … please?!

Dark member-berries?

Midnight who?

I'm still unsure if LIVE DIE REPEAT is a new title or just a really big tagline.

Good question.

Sooo, which title will be on the Blu-ray/4K release? Hmmmm.

I could see Clint taking on a Nick Fury kind of role in the MCU.

Or another Deadpool/Wolverine steelbook double dip opportunity by Disney.

It's kind of a cool stunt, but seems like the kind of thing that will confuse audiences.

I mean, there's a production company that exists by making knock-offs of popular movies because people go walking into video stores looking for films that are still in their theatrical run, or before they've even opened.

How many people are going to think that New Avengers is a different movie?

Funny enough, Live Die Repeat was the title Liman wanted, when it was decided not to call the movie All You Need Is Kill (the title of the light novel). Some exec came up with Edge Of Tomorrow and used Liman's title as a tagline.