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Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

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Old 07-09-11 | 11:48 AM
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Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Per boxoffice.com:

Transformers: Dark of the Moon is on its way to a solid sophomore frame thanks to a $14.92 million haul on Friday......With $9.92 million in the bank on Friday, Horrible Bosses will follow in the footsteps of Bridesmaids, The Hangover Part II and Bad Teacher as another successful R-rated comedy....Zookeeper was able to grab $7.4 million on Friday.
Early Estimates:
1 Transformers: Dark of the Moon $48,000,000 -51% 4,107 19 $11,687 $261,975,424 2 Paramount / DreamWorks
2 Horrible Bosses $28,000,000 -- 3,040 -- $9,211 $28,000,000 1 Warner Bros. / New Line
3 Zookeeper $22,500,000 -- 3,482 -- $6,462 $22,500,000 1 Sony / Columbia
4 Cars 2 $15,800,000 -40% 3,990 -125 $3,960 $149,419,515 3 Disney
5 Bad Teacher $9,500,000 -35% 2,962 -87 $3,207 $79,257,407 3 Sony / Columbia
6 Larry Crowne $6,700,000 -49% 2,976 3 $2,251 $26,961,285 2 Universal
7 Super 8 $5,000,000 -37% 2,292 -796 $2,182 $118,231,341 5 Paramount
8 Monte Carlo $3,800,000 -49% 2,473 0 $1,537 $16,124,903 2 Fox
9 Mr. Popper's Penguins $3,300,000 -40% 1,996 -865 $1,653 $58,196,774 4 Fox
10 Green Lantern $3,100,000 -53% 2,015 -1265 $1,538 $109,683,956 4 Warner Bros.
Revenge of the Fallen had a much steeper 61% drop in weekend 2. After Sunday, Moon will be about $30-$32 million shy of Fallen's pace.
Old 07-09-11 | 12:23 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Good hold. Clearly the better WOM (i.e. "It doesn't suck as much as the last one) will help this entry wind up north of $300m easily. I wonder if it can clear $350m?

I can't believe Zookeeper made a cent. I mean, I can, but it looks like a contender for worst movie of the decade. Did I really see an ad the other night where James takes a gorilla out to T.G.I.Friday's?
Old 07-09-11 | 01:07 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Wow. Is Cars 2 even going to make it to $200 million?
Old 07-09-11 | 01:28 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

I think it's awesome that Super 8 is going to handily outgross Green Lanturd.
Old 07-09-11 | 01:34 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Deftones
Wow. Is Cars 2 even going to make it to $200 million?
Worldwide it's already surpassed $200 million.
Old 07-09-11 | 01:42 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Fridays Nums:

1. Transformers DotM $14.92m (-54.8%)
2. Horrible Bosses $9.92m
3. Zookeeper $7.4m
4. Cars 2 $4.82m (-39.2%)
5. Bad Teacher $3m (-33.7%)
6. Larry Crowne $1.96m (-51.6%)
7. Monte Carlo $1.5m (-52.4%)
8. Super 8 $1.48m (-35.9%)
9. Mr. Popper's Penguins $1.025m (-40.2%)
10. Green Lantern $945k (-51.6%)
Old 07-09-11 | 01:43 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Nice to see Zookeeper being beaten by Horrible Bosses.
Old 07-09-11 | 04:08 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by TomOpus
Worldwide it's already surpassed $200 million.
Domestically obv
Old 07-09-11 | 04:13 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

I thought that Horrible Bosses would totally take out Bad Teacher this week. I guess not.

The trailer for Zookeeper is just so awful that even that box office gross seems high to me.
Old 07-09-11 | 04:23 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

With $9.92 million in the bank on Friday, Horrible Bosses will follow in the footsteps of Bridesmaids, The Hangover Part II and Bad Teacher as another successful R-rated comedy
Even though I haven't even seen none of these films, glad to see lots of dough for the R-flicks. I was surprised the studios even released that many this summer.
Old 07-09-11 | 04:46 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Deftones
Wow. Is Cars 2 even going to make it to $200 million?
my guess says it comes close.. but I doubt it.
Old 07-09-11 | 05:56 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by adrenaline78
my guess says it comes close.. but I doubt it.
You doubt your guess?
Old 07-09-11 | 07:02 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by auto
You doubt your guess?
Old 07-09-11 | 09:09 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Deftones
Wow. Is Cars 2 even going to make it to $200 million?
With Harry Potter coming out next weekend, Cars 2 will fall off even farther. The film will be lucky to hit $170 million.

Who would have thought, a summer with a Pixar or Dreamworks Animated feature not even passing $170 million domestically.

fitprod
Old 07-10-11 | 01:01 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Pixar & Disney really need to do an Incredibles 2. That would be huge at the box office. The movie is arguably more highly regarded now than when it first came out. A $300 Million U.S. total wouldn't surprise me in the least. Maybe $350 Milllion.

They just need to make sure that it's as good (or damned close) as the original.

Cars 2 just doesn't seem to have grabbed peoples' attentions (and if it has it just hasn't gotten them excited to see it).
Old 07-10-11 | 03:35 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by B5Erik
Pixar & Disney really need to do an Incredibles 2. That would be huge at the box office. The movie is arguably more highly regarded now than when it first came out. A $300 Million U.S. total wouldn't surprise me in the least. Maybe $350 Milllion.

They just need to make sure that it's as good (or damned close) as the original.

Cars 2 just doesn't seem to have grabbed peoples' attentions (and if it has it just hasn't gotten them excited to see it).
That's news to me about Incredibles being more popular nowdays (Wasn't that big a fan of it, but still wouldn't mind a sequel) And at least the Cars franchise can coast on it's popularity at the upcoming Cars-Land in Anaheim
Old 07-10-11 | 09:03 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Mondo Kane
That's news to me about Incredibles being more popular nowdays (Wasn't that big a fan of it, but still wouldn't mind a sequel) And at least the Cars franchise can coast on it's popularity at the upcoming Cars-Land in Anaheim
The Incredibles seems to have a large number of people who have a rather positive view of the movie. I rarely read comments from anyone who doesn't like the movie. I've read a hell of a lot more negative comments about Cars than I have about The Incredibles.

Maybe that's anecdotal, but it does seem to be a highly loved movie (it is currently at #208 all time for user/fan ratings at IMDB with an 8.1/10 - Cars is sitting at 7.4/10 - and The Incredibles got a 97% Fresh rating on Rotten Tomatoes, too).

Cars took in $461,983,149 worldwide while The Incredibles did $631,442,092 worldwide in box office receipts (and Cars came out two years later, so it benefitted from a little ticket price inflation).

As a lot of people have been able to see The Incredibles on DVD or blu ray since the release of the movie (and the recent blu ray release was very successful for a catalog title) the number of people inclined to go see an Incredibles sequel would likely be a lot larger than that of Cars 2.

So why hasn't Pixar announced an Incredibles sequel? I have no idea.

Here's Brad Bird's take on an Incredibles sequel:
I think there's a tendency that any movie that's a hit is suddenly considered a franchise, which I think is ridiculous. I think some movies lend themselves to continuing, and others don't. I don't think the world needs Jaws 2, but I think the world was very happy to get Empire Strikes Back or The Godfather II or Road Warrior or Goldfinger, and there's been a number of good ones. And I'm glad they were made. I think that if you do a film with the original filmmakers and those original filmmakers believe that they can equal or better the one that everyone likes, then let's go. But it would have to be that.
http://movies.radiofree.com/intervie...rad_bird.shtml

Now, that interview was from 2004, but it does indicate that he is open to the idea of a sequel if he believes it will be as good as the original.
Old 07-10-11 | 10:57 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

If you've been in a store recently, Cars 2 is raking in the dough with all the toys. Up to a few months ago, there were still Cars 1 toys being released so no matter how low the BO is, Disney is happy with their own version of Hot Wheels.
Old 07-10-11 | 11:35 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Yeah, Cars is a cash cow for Disney. The merchandising is probably worth 5x the domestic and foreign box office alone.
Old 07-10-11 | 11:49 AM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Deftones
Domestically obv
I'm sure studios base their assessment as to how well a film does solely on domestic take too.
Old 07-10-11 | 12:22 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Deftones
Yeah, Cars is a cash cow for Disney. The merchandising is probably worth 5x the domestic and foreign box office alone.
Yeah, I hadn't considered the merchandising aspect of it - although they could certainly market The Incredibles to the toy market (if Marvel and DC can do it as well as they do with their superheroes so can Disney).

I'm just surprised that Pixar hasn't made more of an effort to get The Incredibles 2 started given it's worldwide success and marketable characters. (And the love and respect given to the movie itself...)

Last edited by B5Erik; 07-10-11 at 12:29 PM.
Old 07-10-11 | 01:49 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by TomOpus
I'm sure studios base their assessment as to how well a film does solely on domestic take too.
Some studios do, since they may not distribute it outside of the US. Now, I doubt that's the case for Disney, but I'm just saying it's not cut and dry counting the entire global box office in every situation.
Old 07-10-11 | 05:35 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by Mondo Kane
Even though I haven't even seen none of these films, glad to see lots of dough for the R-flicks. I was surprised the studios even released that many this summer.
It appears that the Under-25 audience is going to films less than before. Adults seemily are driving the box office now.
Old 07-10-11 | 06:39 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by B5Erik
Pixar & Disney really need to do an Incredibles 2. That would be huge at the box office. The movie is arguably more highly regarded now than when it first came out.
Didn't they already do an INCREDIBLES 2? Yeah, they called it WATCHMEN.


(Just for the record, I didn't like INCREDIBLES at all. Nor WATCHMEN. And faded, over-the-hill superheroes would be right up my alley. I did like the Watchmen comic, though, and would love to see an animated version--done in that style!)
Old 07-10-11 | 07:20 PM
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Re: Dark of the Moon's Dropoff Not Horrible This Weekend: Box Office 7/8-7/10

Originally Posted by B5Erik
I'm just surprised that Pixar hasn't made more of an effort to get The Incredibles 2 started given it's worldwide success and marketable characters. (And the love and respect given to the movie itself...)
Well, It took 11+ yrs for TS3 and Monsters sequels, and in light of Cars 2's cold reception, it's probably best they wait long enough to get some perspective on what the best story would be. The nice thing about animated movies is that the actor's ages don't really matter. (or death in the case of Mr. Varney, rest his soul)

We might find ourselves with Cars 3 (or Toy Story 4) in another five years, but I suppose if that's the "studio picture" Pixar has to do every now and than that's somewhat understandable - I haven't seen Cars 2 but I'm sure it's not that bad. Best case scenario - maybe the least attended Pixar film will embolden Lasseter to never give in again - but it's not like they ever started out doing this just for the fun of it - it's a business like any other.


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