Go Back  DVD Talk Forum > Entertainment Discussions > Movie Talk
Reload this Page >

Weekend Box Office (6/25-6/27): Hex is an amazing failure

Movie Talk A Discussion area for everything movie related including films In The Theaters

Weekend Box Office (6/25-6/27): Hex is an amazing failure

Old 06-26-10, 10:19 AM
  #1  
DVD Talk Legend
Thread Starter
 
islandclaws's Avatar
 
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,086
Likes: 0
Received 6 Likes on 6 Posts
Weekend Box Office (6/25-6/27): Hex is an amazing failure

1. More good news for Pixar and Disney. As expected, Toy Story 3 tops the North American box office for the 2nd straight week. Thanks to higher 3D ticket prices and a wide release into 4,028 theaters, the toon with massive appeal did $18.5M Friday, only a 56% drop following its monster opening a week ago. It's vital to Hollywood summer grosses that so many families are having a great experience at the cineplex because of this pic. Estimates are for a $62M weekend and cume of $230M by Sunday . "To infinity ... and beyond!"

2. Sony Pictures' Grown Ups continues Adam Sandler's near-perfect string of $40M weekend comedy openings for a strong 2nd place finish with $14.5M Friday from 3,434 locations. "Adam has been one of the most consistently performing summer box office draws for over a decade," one Sony exec emailed me. (But only so long as his raunchy pictures contain fart jokes.) Tracking had been strong, but even the studio didn't expect this poorly reviewed frolic to pass Click's $14.4M Friday. That gives the pic a $40M weekend even if it's flat on Saturday -- Click dropped -1% -- but the smart bet is on Grown-Ups going higher because of the marketable ensemble cast including Kevin James. Sony is claiming a negative cost of only $70M. How much do bathing suits cost anyway?

3. Twentieth Century Fox's Knight And Day now sits in 3rd place with a slightly better-than-expected estimate of $19M for the 3-day weekend and $27M for its 5-day cume from 3,098 theaters. No one can agree on what the pic took in Friday with Fox claiming a low of $6.1M and other studios $6.7M to $7.0M.
Spoiler:
Doesn't matter: no one inside Building 88 will be horribly embarrassed, which is all the Fox studio execs ensconced there care about. Especially after the pic received a failing grade of only $3.8M when it opened Wednesday in 3,043 venues (when $5+M would have been passable) and -9% for $3.4M Thursday for only a weak $7.2M cume going into today. Yet this is the kind of $117M rom-com ($107M with the Massachusetts tax breaks, split among New Regency, Fox, and Dune) that should have grossed $35+M easy.

Then again, I have rarely seen Hollywood so transfixed on a movie before it opened. But with starry casting, and promotion aplenty, everything about this pic was high-profile -- so a spotlight comes with the territory. (Those stunts for junketing journalists in Spain cost a fortune but translated into media value.) Plus, Fox is the studio Hollywood loves to hate, even more so after the insane success of Avatar, because it regularly takes medium-budget mediocre movies and makes big hits out of them because of killer marketing. Knight And Day should have been no exception. But the media keep gunning for Tom Cruise post-Oprah's couch and wishing him to fail. Cameron Diaz becomes guilty by association because she can't open a movie. And the weeks of poor tracking on this pic so unnerved the studio that it made a big PR deal of sneaking the film last weekend to counter the bad buzz building up.

The truth is that the film does play. Although once classy James Mangold should find different representation for letting him direct this long-in-development-hell drek. The script passed through the hands of 9 writers as well as Mangold who did an uncredited polish. (At one point titled Trouble Man And Wichita, and then just Wichita, it was Fox film boss Tom Rothman who came up with the treacly Knight And Day.) For that matter, I don't understand why Cruise did the movie either, especially when he had so many better bake-off options back in February 2009. Like The Tourist, now starring Johnny Depp and Angelina Jolie. Back then it would have paired Tom Cruise with Charlize Theron and put him back with Valkyriescribe Chris McQuarrie. But I digress.

I'm told test screenings were troubled, with audiences cruelly complaining that Tom Cruise is "weird" and Cameron Diaz is "old". And yet Tom Rothman and Emma Watts were buoyed that they got the pair for bargain basement prices, especially since Tom is still a huge star internationally. Indeed, early numbers coming in from abroad show the movie doing "very well" in those few territories it opened day and date, Fox insiders tell me. It debuted #1 in Hong Kong, Jamaica, Thailand, and Trinidad. The Korean opening "is the same as Mr. and Mrs. Smith, which is in line with other movies that have done more than $200 million internationally," a Fox exec told me Friday night.

The public may pile on Cruise for the movie's domestic underplay, but Hollywood thinks responsibility lies with Tony Sella's and Pam Levine's marketing suckfest. The one-sheet graphic didn't even show the stars' faces, the trailers "made the movie look a USA Network TV show", to quote one rival maven, and the lame line that it's "Tom Cruise at his Jerry Maguire best" compares apples to oranges. On the other hand, I hear Rothman micromanaged the movie down to approving publicity stills, while Cruise pushed to have the pic sold as Mission Impossible 4. I can't wait for The Blame Game to be played on Monday morning because there's plenty to go around.


4. Karate Kid (Sony) Week 3 [3,740 Theaters]
Friday $4.5M, Estimated Weekend $15M, Estimated Cume $135M

5. The A-Team (Fox) Week 3 [3,242 Theaters]
Friday $1.7M, Estimated Weekend $5.5M, Estimated Cume $62.3M

6. Shrek Forever After (DWA/Par) Week 6 [2,340 Theaters]
Friday $1.0M, Estimated Weekend $3.5M, Estimated Cume $229.9M

7. Prince of Persia (Disney) Week 5 [1,851 Theaters]
Friday $975K, estimated Weekend $3.2M, Estimated Cume $86.6M

8. Get Him To The Greek (Universal) Week 4 [2,188 Theaters]
Friday $975K, Estimated Cume $3.0M, Estimated Cume $54.5M

9. Killers (Lionsgate) Week 4 [2,271 Theaters]
Friday $675K, Estimated Weekend $2.0M, Estimated Cume $44.0M

10. Jonah Hex (Warner Bros) Week 2 [2,825 Theaters]
Friday $500K (-74%), Estimated Weekend $1.5M, Estimated Cume $9.0M
Spoiler:
This colossal failure's seismic drop, -74%, from even last Friday's tragic opening, is the sort of humilitainment that Hollywood loves. Problem is, this total writeoff's $100+M losses will eat into the profits that Chris Nolan's Inception will make for the studio this summer. Warner Bros' Alan Horn, Jeff Robinov, Greg Silverman, and DC Comics' Paul Levitz, Gregory Noveck, and Dan DiDio have a lot of explaining to do. I can't just shove this one under the rug, fellas.

Last edited by islandclaws; 06-26-10 at 10:21 AM.
Old 06-26-10, 10:23 AM
  #2  
Moderator
 
Giles's Avatar
 
Join Date: Dec 1999
Location: Washington DC
Posts: 33,604
Received 14 Likes on 10 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

'Hex' this year's 'Wild Wild West'
Old 06-26-10, 10:29 AM
  #3  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Sacramento, Calif.
Posts: 13,525
Likes: 0
Received 2 Likes on 2 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Giles View Post
'Hex' this year's 'Wild Wild West'
Not even close. WWW doesn't come close in terms of financial intake that Jonah Hex has brought in. Sure, it didn't meet expectations, but at least it came close to (or did) recoup its budget. This thing will finish off with about -$85M worldwide.
Old 06-26-10, 10:32 AM
  #4  
DVD Talk Legend
 
d2cheer's Avatar
 
Join Date: Dec 1999
Posts: 10,554
Received 115 Likes on 85 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Fox can spin it all they want Knight and Day is considered a flop with those numbers and star power.
Old 06-26-10, 10:37 AM
  #5  
Moderator
 
Giles's Avatar
 
Join Date: Dec 1999
Location: Washington DC
Posts: 33,604
Received 14 Likes on 10 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by d2cheer View Post
Fox can spin it all they want Knight and Day is considered a flop with those numbers and star power.
I read that Fox had alot invested in this and that it was a make it or break it for Cruise and Diaz 'name' and star power to draw in the crowds.
Old 06-26-10, 10:50 AM
  #6  
DVD Talk God
 
Deftones's Avatar
 
Join Date: Oct 1999
Location: Arizona
Posts: 77,382
Received 461 Likes on 332 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

I'm surprised Knight and Day isn't doing better. They actually made it look decent in the trailers. Now, I've not seen it, but I'd like to.
Old 06-26-10, 11:13 AM
  #7  
DVD Talk Legend
Thread Starter
 
islandclaws's Avatar
 
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,086
Likes: 0
Received 6 Likes on 6 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

I thought K&D was fun, if not a bit too lightweight in some areas. And I always loathe Diaz. Of course, I also saw it over a month ago with tons of unfinished FX. I wonder how the finished product plays.
Old 06-26-10, 11:29 AM
  #8  
Moderator
 
Giles's Avatar
 
Join Date: Dec 1999
Location: Washington DC
Posts: 33,604
Received 14 Likes on 10 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

^ I actually thought Knight and DAy was pure goofy popcorn fodder - and on the second largest screen at Mazza it was an almost sell out crowd. I overheard someone say "well at least it was better than 'Killers'' - a film I personally don't and wont ever see - Ashton really irks me to no avail.
Old 06-26-10, 12:24 PM
  #9  
DVD Talk Special Edition
 
Join Date: Jun 2006
Posts: 1,664
Likes: 0
Received 0 Likes on 0 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

What's with the spoilers there?
Old 06-26-10, 12:45 PM
  #10  
DVD Talk Hero
 
PopcornTreeCt's Avatar
 
Join Date: Feb 2004
Posts: 25,913
Likes: 0
Received 2 Likes on 2 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Diaz's star power is all smoke & mirrors. Tom Cruise is last decade's action hero.

Knight & Day with Matt Damon and Sandra Bullock would've been more fun and #1.
Old 06-26-10, 12:49 PM
  #11  
DVD Talk Legend
Thread Starter
 
islandclaws's Avatar
 
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,086
Likes: 0
Received 6 Likes on 6 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by GreenVulture View Post
What's with the spoilers there?
Did you look under them? I figured people wanted the numbers here; if you want the story behind them, click the tag.
Old 06-26-10, 01:45 PM
  #12  
DVD Talk Special Edition
 
Join Date: Jun 2006
Posts: 1,664
Likes: 0
Received 0 Likes on 0 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Just seemed odd to insert commentary in the middle of the box office figures.
Old 06-26-10, 01:46 PM
  #13  
DVD Talk Legend
 
Mr. Cinema's Avatar
 
Join Date: Oct 1999
Posts: 18,044
Likes: 0
Received 1 Like on 1 Post
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Giles View Post
'Hex' this year's 'Wild Wild West'
Probably closer to "The Avengers", which was another big budget WB flick with a good cast.
Old 06-26-10, 01:47 PM
  #14  
DVD Talk Legend
 
Mr. Cinema's Avatar
 
Join Date: Oct 1999
Posts: 18,044
Likes: 0
Received 1 Like on 1 Post
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Knight & Day is geared towards adults, which is rare these days. Maybe it'll have some decent legs. If it doesn't, Fox's rough Summer continues. They better hope Predators is a big hit. Date Night is currently their biggest grosser at $97 million.

Last edited by Mr. Cinema; 06-26-10 at 01:50 PM.
Old 06-26-10, 02:05 PM
  #15  
DVD Talk Legend
Thread Starter
 
islandclaws's Avatar
 
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,086
Likes: 0
Received 6 Likes on 6 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by GreenVulture View Post
Just seemed odd to insert commentary in the middle of the box office figures.
Don't read much on DHD, do you?
Old 06-26-10, 02:34 PM
  #16  
DVD Talk Special Edition
 
Join Date: Jun 2006
Posts: 1,664
Likes: 0
Received 0 Likes on 0 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

I'd have to know what DHD stands for before I can tell you.
Old 06-26-10, 02:54 PM
  #17  
DVD Talk Platinum Edition
 
William Fuld's Avatar
 
Join Date: Sep 1999
Posts: 3,777
Received 29 Likes on 20 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

"#1 in Jamaica"

Old 06-26-10, 02:56 PM
  #18  
DVD Talk Legend
 
Join Date: Oct 2000
Location: Daytona Beach, FL
Posts: 22,698
Received 78 Likes on 58 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

The Hex #s can only mean one thing: Megan Fox will be in Playboy soon!
Old 06-26-10, 03:04 PM
  #19  
Banned by request
 
Supermallet's Avatar
 
Join Date: Jun 2000
Location: Termite Terrace
Posts: 54,150
Likes: 0
Received 4 Likes on 4 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

I cannot believe Grown Ups did better than Knight and Day. Aside from the people involved, Grown Ups looked 100% not funny (and was 100% not funny), while Knight and Day at least looked like fun.
Old 06-26-10, 03:09 PM
  #20  
DVD Talk Legend
Thread Starter
 
islandclaws's Avatar
 
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,086
Likes: 0
Received 6 Likes on 6 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by GreenVulture View Post
I'd have to know what DHD stands for before I can tell you.
Deadline Hollywood Daily. Nikki Finke frequently posts her reasoning for why films open to the numbers they do, hence the commentary.
Old 06-26-10, 04:22 PM
  #21  
DVD Talk Hero
 
PopcornTreeCt's Avatar
 
Join Date: Feb 2004
Posts: 25,913
Likes: 0
Received 2 Likes on 2 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Suprmallet View Post
I cannot believe Grown Ups did better than Knight and Day. Aside from the people involved, Grown Ups looked 100% not funny (and was 100% not funny), while Knight and Day at least looked like fun.
Really? Grown Ups looked like instant profit with Adam Sandler and Kevin James. While Knight & Day didn't really look like it would appeal to anyone.
Old 06-26-10, 07:38 PM
  #22  
DVD Talk Legend
 
Join Date: Oct 2003
Location: Seattle, WA
Posts: 10,123
Received 96 Likes on 64 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Suprmallet View Post
I cannot believe Grown Ups did better than Knight and Day.
I hadn't seen a preview for Grown Ups, but just looking at it on paper (the stars attached, comedy story, etc) I would've chosen it to easily beat K&D. Sandler in his juvenile comedy wheelhouse is still tough to beat. While I like Cruise, he's just not a sure thing anymore.
Old 06-26-10, 08:51 PM
  #23  
Moderator
 
Giles's Avatar
 
Join Date: Dec 1999
Location: Washington DC
Posts: 33,604
Received 14 Likes on 10 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Mr. Cinema View Post
Probably closer to "The Avengers", which was another big budget WB flick with a good cast.
but wasn't that a case of where WB did some in house pruning... er I mean editing and resulted in a giant hacked up mess.
Old 06-26-10, 09:19 PM
  #24  
DVD Talk Ultimate Edition
 
Join Date: Aug 2006
Posts: 4,005
Received 6 Likes on 4 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

Originally Posted by Giles View Post
but wasn't that a case of where WB did some in house pruning... er I mean editing and resulted in a giant hacked up mess.
Yeah it was a two hour+ film before the edits, which sorta sounds like what happened here although in this case they had another director do it.
Old 06-26-10, 10:43 PM
  #25  
DVD Talk Limited Edition
 
RoboDad's Avatar
 
Join Date: Aug 1999
Location: A far green country
Posts: 5,960
Likes: 0
Received 0 Likes on 0 Posts
Re: Weekend Box Office (6/25-6/27): Hex is an amazing failure

I'm not getting all the Knight and Day hate. It was obviously not high art, but it was a very fun ride for a couple of hours. The cast was likable and the story was pretty much non-stop over-the-top action, none of which was really meant to be taken seriously. If anything, it was kind of making fun of itself along the way.

My wife and I saw it, and both had a good time (and it looked to me like the rest of the near-sell-out crowd did, as well).

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright 2021 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.