BORAT TIERED THEATRICAL RELEASE MAXIMIZES PLAYABILITY WITH CORE AUDIENCE
Initial release on 800 Screens Nationwide

LOS ANGELES… Twentieth Century Fox has announced a tiered theatrical release pattern for BORAT: CULTURAL LEARNINGS OF AMERICA FOR MAKE BENEFIT GLORIOUS NATION OF KAZAKHSTAN. The much anticipated film will premier on 800 screens in the U.S. and Canada on November 3, 2006, stepping up incrementally in the ensuing weeks as word-of-mouth spreads by its highly influential core-audience.

"The reaction to this movie has been incredible and we know that the word-of- mouth will be excellent," said Bruce Snyder, Twentieth Century Fox President of Distribution, "Not only is there an existing audience that can't wait to see the film, what we have here is movie with an incredible amount of playability. Through a tiered release pattern, we'll be able to build a huge amount of momentum."

Sacha Baron Cohen, the star and creator of HBO's "Da Ali G Show," brings his Kazakh journalist character Borat Sagdiyev to the big screen for the first time. Leaving his native Kazakhstan, Borat travels to America to make a documentary. As he zigzags across the nation, Borat meets real people in real situations with hysterical consequences. His backwards behavior generates strong reactions around him, exposing prejudices and hypocrisies in American culture. In some cases, Borat's interview subjects embrace his outrageous views on race and sex by agreeing with him, while others attempt to offer a patriotic lesson in Western values.

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires, and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE:
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Sacha Baron Cohen, in the guise of his movie persona, Kazakhstani journalist Borat, has attended the London premiere of his movie, Borat: Cultural Learning's of America for Make Benefit Glorious Nation of Kazakhstan, addressing the awaiting rain-soaked crowd as "gentlemen and prostitutes." As he stepped from a mule-drawn cart, he remarked, "After this I stay in a hotel in Kings Cross, you must come and join me. We will all drink, wrestle with no clothes on and shoot dogs from the window." Later, speaking with reporters, he said, "I have come here with Bilak, my 11 year old son, his wife and their child, and we are hoping maybe to put some chocolate make-up on the child's face and sell him to Madonna. I am hoping that Madonna will be a very good father for it." Such outrageous malaprops continue to garner considerable free publicity for the movie, but earlier this week, 20th Century Fox slashed the number of theaters in which it plans to open Borat domestically to 800 from more than 2000, saying that Middle America has yet to become aware of the character. The film opens on Nov. 2 in the U.S. (and the U.K.).