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Get ready for more ‘pre-movie’ ads

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Get ready for more ‘pre-movie’ ads

Old 12-10-03, 08:20 AM
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Get ready for more ‘pre-movie’ ads

Regal Cinema, the nation’s largest chain, is leading the charge in theatre advertising with a 20-minute pre-show called “the 2wenty.” It’s a mixture of ads, movie trailers and original content from partners including Universal, Turner Broadcasting and NBC. (MSNBC is a Microsoft-NBC joint venture.)
http://www.msnbc.com/news/1003191.asp?0cv=CB20

I am so glad I completed my theater and never need to go to a chain theater again!
Old 12-10-03, 08:21 AM
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Ummm...

That's been around for almost two years now, methinks.
Old 12-10-03, 08:39 AM
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As long as the studios take most of the box office revenue theaters will find a way to make more money.
Old 12-10-03, 08:41 AM
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Only twenty minutes?
Old 12-10-03, 09:11 AM
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Well, at least they're being considerate by letting us know how long it is so we can just arrive twenty minutes after the show starts.
Old 12-10-03, 09:14 AM
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They've had this thing at one of my UA theater for a while now. It won't be long before commercials are actually interspersed within the movie a'la broadcast TV.

Last edited by matome; 12-10-03 at 09:17 AM.
Old 12-10-03, 09:14 AM
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thats sweet, i'm never on time for movies anyway. now i can plan to arrive ten minutes later, and still catch the previews.
Old 12-10-03, 09:38 AM
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Doesn't work that way.

They still start the previews on the listed starting time for the film.

The 2WENTY starts twenty minutes earlier and runs through. I've gotten to some theaters as much as an hour early (when I knew it would be packed to all hell) and they run through the 2WENTY three times before starting the movie.

It's all crap on there.

The current 2WENTY has some crap about Shaquille O'Neal, those Lid Rock CDs, and a couple other stories I can't remember.
Old 12-10-03, 12:38 PM
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Originally posted by matome
They've had this thing at one of my UA theater for a while now. It won't be long before commercials are actually interspersed within the movie a'la broadcast TV.
I highly doubt that would happen. Maybe for an extra long film during a required intermission. But given the current approach of making separate films from long ones, that most likely wouldn't happen either.

Viewers would be outraged and studios would see a major drop off in box office receipts.

I for one would never step into a theater again if it did.

For preview lovers this sucks. It looks like they are going to intermix the advertisements/commercials with the previews.

I go to maybe 3 or 4 major releases a year so I can stomach the ads, cell phones, talking, etc...

Lately, I love my dedicated HT even more.
Old 12-10-03, 12:42 PM
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I guess Regal is out and Century is in to see ROTK.
Old 12-10-03, 12:48 PM
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Like has been said, this has been at my theaters for about a year now, and they start before the showtime and before the typical trailers before a movie. It's actually not that bad... gives the audience something to watch when they get their early. There have been some interesting ones, such as the information about Hulk and 2 Fast 2 Furious... although the Lid Rock and TNT ones get annoying if you go to the movies a lot.
Old 12-10-03, 01:18 PM
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Yeah the Regal I go to has had this for a while and as long as it is on before the actual start time of the movie I dont care. The main problem is since they dont change it much if you go to alot of movies you start to get tired of seeing the same thing over and over, especially the TNT drama's like " Heart Starter" or "Hard Starter" whatever it is called.
Old 12-10-03, 01:18 PM
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i think they are great, iam always there early to ensure getting a good seat and usualy bored out of my mind waiting for the movie to start, it gives me something to at least listen to while i wait for the movie to start
Old 12-10-03, 01:19 PM
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We've had 30-35 minutes worth of ads in movie theatres here in Puerto Rico for years.
Old 12-10-03, 01:31 PM
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Hey, they can put as many advertisements before the start time as they want. If it brings in the revenue more power to them. I mean is this really much different? Most theaters already put still picture ads up before the start time. Now it's programming. It's the post start time commercials that bother me. To a certain extent.
Old 12-10-03, 01:37 PM
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I have a Regal near me, it's the only theater I'll go to. I have a few AMC theaters here too, but they all suck.

the 20 starts 20 minutes before the movie time (usually). So if you get there right on time, you don't really see any of it, but they usually have about 10 minutes worth of previews that start at the regular movie time. So, the ads and stuff in the 20 is really just something to watch for the folks that get in there early. It's a vast improvement over the tons of commercials and previews they'd do before and have the movie start almost 20-30 minutes late. Before the 20, all they did before the showtime was just slow ad slides of local businesses.
Old 12-10-03, 01:43 PM
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whats wrong with the 20? its better than what they used to show - local ads (picture ads, not commercials) with lame background music.

(aaaaaaaaand i just realized necros said the same thing right above me but ill post this anyways because i totally agree with him)
Old 12-10-03, 01:47 PM
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Yet another reason to stay out of theaters....
Old 12-10-03, 03:24 PM
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Wow..i thought 10 mins of ads was alot...also there are ads like on TV before the "movie" even starts.
Old 12-10-03, 03:24 PM
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You'd think someone would get the idea to go back to running serials or cartoons before the movie.
Old 12-10-03, 03:46 PM
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This isn't bad. I've enjoyed them when I get to the theater early and since it doesn't add any time and the film starts after the typical previews, it's an improvement. You don't get the non-preview ad's before the trailers anymore when show time has hit. so it gets everything over with before the film's start time.
Old 12-10-03, 04:03 PM
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show up for the movie 10 minutes late if ur so worried about it.

j
Old 12-10-03, 04:04 PM
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Old news!! This has been around for awhile and the movies still start on time!
Old 12-10-03, 04:23 PM
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i acutally don't mind. as long as the movie trailers start at the movie showtime (what we've been used to for years), it's just some filler to keep me occupied.

plus watching a commercial on the big screen.. it's like the difference between watching a movie at home and in the cinema. sort of.
Old 12-10-03, 06:46 PM
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Yeah, it doesn't look like a lot of people responding are reading the other posts. The movies DO start just like they always have. There is nothing bad about this at all.

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