Batman vs Superman: Dawn of Justice - 7/19
#26
DVD Talk Legend
Re: Batman vs Superman: Dawn of Justice - July 16th
Darn, I was hoping the R-rated version would mean more of Amy/Lois in the bathtub.
Apparently, the North Africa deleted scenes confirm that the photographer is
Apparently, the North Africa deleted scenes confirm that the photographer is
Spoiler:
#27
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
#28
Banned by request
Re: Batman vs Superman: Dawn of Justice - July 16th
BvS had a Superbowl pregame spot. That is independent of any other television buys they did. If you think they only spent $150 million on marketing, I'd say you're naive.
#29
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Doesn't mean they spent 150+million or more on marketing. Not even close - tv spots, superbowl, etc., or not.
#30
Banned by request
Re: Batman vs Superman: Dawn of Justice - July 16th
Estimates are they spent $28 million on TV spots in the US alone. The film had a simultaneous worldwide release. That's not including print, radio, trailers, billboards, promo giveaways, electronic banners, ads on Snapchat/Instagram/Facebook, what have you. That's $28 million just on TV in one country. Now expand that to cover TV, print, radio, billboards, trailers, social media etc. in multiple countries around the world. $150 is the lowball number.
You honestly don't know what you're talking about on this one. WB doesn't want people to know how much they actually spent, because it's more than $150 million, not less.
You honestly don't know what you're talking about on this one. WB doesn't want people to know how much they actually spent, because it's more than $150 million, not less.
#31
Political Exile
Re: Batman vs Superman: Dawn of Justice - July 16th
I'm looking forward to seeing the extended cut, hopefully it's not more clumsy dream sequences.
#32
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Estimates are they spent $28 million on TV spots in the US alone. The film had a simultaneous worldwide release. That's not including print, radio, trailers, billboards, promo giveaways, electronic banners, ads on Snapchat/Instagram/Facebook, what have you. That's $28 million just on TV in one country. Now expand that to cover TV, print, radio, billboards, trailers, social media etc. in multiple countries around the world. $150 is the lowball number.
You honestly don't know what you're talking about on this one. WB doesn't want people to know how much they actually spent, because it's more than $150 million, not less.
You honestly don't know what you're talking about on this one. WB doesn't want people to know how much they actually spent, because it's more than $150 million, not less.
We'll leave it at that. I'm not gonna get into a pissing match over bullshit overinflated marketing numbers with you.
#33
Thread Starter
Banned by request
Re: Batman vs Superman: Dawn of Justice - July 16th
Ha, you silly buggers. But yeah, saying they didn't spend $150 million alone in advertising on this kind of movie is just not realistic. And according to this, $150-$160 million was spent on advertising alone. I wish they spent less. Just too much of this shit before the movie even came out. But funny as hell the shelled out that kind of $ just to advertise.
http://www.hollywoodreporter.com/new...-warner-878208
"It's not unheard of for a Hollywood studio to allocate $175 million to $200 million on a worldwide marketing campaign for a mega-tentpole such as BvS, although Warner Bros. sources say the spend was in the $150 million-$160 million range, since digital marketing, an increasing percentage of any marketing budget, has brought down costs over the past two years."
http://www.hollywoodreporter.com/new...-warner-878208
"It's not unheard of for a Hollywood studio to allocate $175 million to $200 million on a worldwide marketing campaign for a mega-tentpole such as BvS, although Warner Bros. sources say the spend was in the $150 million-$160 million range, since digital marketing, an increasing percentage of any marketing budget, has brought down costs over the past two years."
#34
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Hollywood accounting really isn't like ordinary accounting. They play fast and loose with all their numbers. The box office grosses are about the only thing on the up and up, since one studio doesn't want another studio gaining an upper hand.
Though WB definitely spent a boat-load of advertising and promotion for B v S. All those free promo tickets sold with associated DVDs and on VUDU are counted in the ad budget, among other things.
Though WB definitely spent a boat-load of advertising and promotion for B v S. All those free promo tickets sold with associated DVDs and on VUDU are counted in the ad budget, among other things.
#35
DVD Talk Hall of Fame
Hollywood studios obviously have what they publicly quote as budgets vs. what goes on being-the-scenes. I'm sure there's all kinds of stuff we'll never be privy to
I actually thought I might've inadvertently consumed drugs of some kind during the "Parademons in the Middle East" sequence. That was bizarre. Then the Flash comes back through time for like 30 seconds.
I actually thought I might've inadvertently consumed drugs of some kind during the "Parademons in the Middle East" sequence. That was bizarre. Then the Flash comes back through time for like 30 seconds.
#36
DVD Talk Legend
Re: Batman vs Superman: Dawn of Justice - July 16th
Well, it's already made almost half a billion worldwide so even if they did spend $150 million on advertising in addition to the $250 million budget, Warners is already in the black.
#37
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Hollywood studios obviously have what they publicly quote as budgets vs. what goes on being-the-scenes. I'm sure there's all kinds of stuff we'll never be privy to
I actually thought I might've inadvertently consumed drugs of some kind during the "Parademons in the Middle East" sequence. That was bizarre. Then the Flash comes back through time for like 30 seconds.
I actually thought I might've inadvertently consumed drugs of some kind during the "Parademons in the Middle East" sequence. That was bizarre. Then the Flash comes back through time for like 30 seconds.
There's already a thread for that.
#39
DVD Talk Special Edition
Re: Batman vs Superman: Dawn of Justice - July 16th
Usually movies need to make 2x domestically or 3x globally to actually turn a net profit. Theatres take their share and usually international distribution deals do not favor the producers.
#40
DVD Talk Limited Edition
Re: Batman vs Superman: Dawn of Justice - July 16th
Saw the move twice, first time was OK...so much going on.
2nd time was awesome, really enjoyed it and understood lots more of the dialog (Lex speaks fast) and plots on the second viewing.
BR will be awesome.
2nd time was awesome, really enjoyed it and understood lots more of the dialog (Lex speaks fast) and plots on the second viewing.
BR will be awesome.
#41
DVD Talk Legend
Re: Batman vs Superman: Dawn of Justice - July 16th
Not the first couple of weekends...studios get anywhere from 80 to a whopping 95 percent of the first two weeks' gross from theaters. Theaters don't start to make some cash until a good month after the movie has played.
#42
Re: Batman vs Superman: Dawn of Justice - July 16th
Studios on average take about 55 cents of every dollar of tickets sold in the U.S. Eric Wold, analyst at B. Riley & Co., said the average has been 53 percent since 2008. But when it came to striking a deal for the new "Star Wars," Disney was able to secure more than 60 percent of ticket sales, sources told CNBC.
#43
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Correct. Theaters make the majority of their $$$ selling overpriced concessions.
#44
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
I'll probably at least rent this to check out the extended cut and to see the bonus features. Not sure if I'll buy it though.
#45
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Hollywood accounting really isn't like ordinary accounting. They play fast and loose with all their numbers. The box office grosses are about the only thing on the up and up, since one studio doesn't want another studio gaining an upper hand.
Though WB definitely spent a boat-load of advertising and promotion for B v S. All those free promo tickets sold with associated DVDs and on VUDU are counted in the ad budget, among other things.
Though WB definitely spent a boat-load of advertising and promotion for B v S. All those free promo tickets sold with associated DVDs and on VUDU are counted in the ad budget, among other things.
#46
DVD Talk Hero
Re: Batman vs Superman: Dawn of Justice - July 16th
Most of the estimates I've seen say this movie needs to gross $800 million for WB to start turning a serious profit.
#47
DVD Talk Legend
Re: Batman vs Superman: Dawn of Justice - July 16th
#49
Banned
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From: Mars
Re: Batman vs Superman: Dawn of Justice - July 16th



