Have you guys, or will you guys, ever discuss going 4K?

Cliff: Yeah, you know, this comes up a lot, and I understand why the fans want it. Trust me; I'm a 4K guy, I have a player, and all the streaming capabilities and so forth. The thing the fans need to understand is that when we license a title, we are only getting physical media rights. We do not get broadcast, we don't get television, we don't get digital: we don't get any of that, especially in the studio deals. Sometimes with smaller movies, we do. But when you're a studio and you spend the money to make a 4K, you're utilizing that master and that expenditure across multiple platforms. So you're gonna get your money back quicker. If we're only putting out a 4K disc and the only way we can recoup the cost of that is by this disc, we have to be sure we're gonna sell X amount of units. And I'm not talking out of school because it's been on the forums, but you know, Kino's doing Hannibal, and they're not happy with their orders. They canceled their next title because of it. It's very difficult as an independent to do that, to spend that kind of money. You're talking probably $50,000 to do a transfer, and then if you do extras, and then the replication of the disc is more expensive. We can't make the numbers work. We really can't. And we'd like to. We'd really want to play in that arena, and we'd lose money. We'd lose money.

Jeff: Cliff, you perfectly summed that up. I also think too that even though we see that there is some growth in the 4K players, things could be a little bit more encouraging if there were more growth. That growth is steady, but it's not fast.

Cliff: And here's something 'cause I'd actually just had the conversation with the sales department. When a major studio starts pricing the discs at a low price -- like, this week, you were able to buy the 4K of Alien for $14.99, and it's still that price on Amazon -- so, our sales department feels like "well, we can't go out with a $40, $35 disc when Lionsgate or Fox is selling it for $15. We need to be at that price." So now, you're trying to recoup that cost off a disc that's only $15, and there's just no way. It'd just be a huge write-off for the company, and it pains us to not play in that marketplace. And we do, we have some IMAX titles, but in that case, the cost of the IMAX transfer and the disc creation is split among all territories. So everybody pays a smaller amount. If we did the 4K transfer ourselves -- and we do 4K transfers, we don't finish the work in 4K because unfortunately, we don't have any use for it because we can't play in this arena -- (and I couldn't quite make out this last bit; something like "and that's it").

I don't know if this sort of information is available yet, but how are sales of the Hannibal UHD going? Looking like enough to justify further 4K releases?

I'm about to order my copy now

Good, not great. But, it's still early.

We dropped the other 2000s title.

We're still looking into releasing the Leone/Eastwood trilogy. We're doing some tests.

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