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-   -   3D Blu-Ray to launch in 2010 (https://forum.dvdtalk.com/hd-talk/559757-3d-blu-ray-launch-2010-a.html)

DthRdrX 08-13-09 03:56 AM

3D Blu-Ray to launch in 2010
 
Saw this on Blu-Ray.com. A few sites are running the same news.


Movie studios are close to an agreement on the final format for 3-D Blu-ray, according to Yoshinami Takahashi, deputy senior general manager of Sony Corporation's home entertainment group. According to Takahashi, the specification will probably be adopted before the end of 2009, and discs and players with 3-D will then launch in late 2010.

Users will need a player and display compatible with the new standard, as well as 3-D glasses.

As to available content, there will be a prevalence of shorter material such as animation shorts and documentaries, because many viewers suffer from headaches and nausea watching full-length movies in 3-D.

Supermallet 08-13-09 05:52 AM

Re: 3D Blu-Ray to launch in 2010
 
Here's hoping that the PS3 can be updated to do this through software.

cpgator 08-13-09 07:52 AM

Re: 3D Blu-Ray to launch in 2010
 
Doesn't sound like the current TVs will work, so who knows when this might actually be available.

E Unit 08-13-09 08:41 AM

Re: 3D Blu-Ray to launch in 2010
 
And then they'd have to release Blu Rays with this new 3D. They'll also have to release current titles like Coraline. I'm glad I have no interest in this, just seems too costly at this point to upgrade everything to watch 3D, then to only put it to use a few times. I honestly don't see what all the hype is, even after seeing stuff like Coraline at the theater. Maybe Cameron's Avatar will change that. I don't have high hopes it will though.

Gizmo 08-13-09 09:40 AM

Re: 3D Blu-Ray to launch in 2010
 
After 1.0, 1.1 and 2,0 they found a way to get you to buy yet another Blu-ray player...pass. 3D is a gimmick.

JackBurton 08-13-09 09:46 AM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by GizmoDVD (Post 9641089)
After 1.0, 1.1 and 2,0 they found a way to get you to buy yet another Blu-ray player...pass. 3D is a gimmick.

Dont' forget your HDMI v 1.4 to go with that.

Josh Z 08-13-09 09:57 AM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Suprmallet (Post 9640786)
Here's hoping that the PS3 can be updated to do this through software.

Unlikely. 3-D will require HDMI 1.4.

GenPion 08-13-09 09:59 AM

Re: 3D Blu-Ray to launch in 2010
 
I couldn't care less about a 3D feature for movies. I wish they would stop pushing this so much, honestly.

RoboDad 08-13-09 10:00 AM

Re: 3D Blu-Ray to launch in 2010
 
Of course they're going to find new ways to entice people to buy new players. It's how they stay in business. It's the exact same model they have always followed with televisions, DVD players, CD players, VHS, Beta, cassette tape decks, LP turntables, A/V receivers, and even cell phones.

How, exactly, is this new feature (which isn't gimmicky to me, any more than 3D presentations in theaters are) a reason to single out Blu-ray for criticism, as opposed to the electronics industry as a whole, as it has worked for the past 40-50 years?

BuckNaked2k 08-13-09 10:05 AM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by GizmoDVD (Post 9641089)
...pass. 3D is a gimmick.


Originally Posted by GenPion (Post 9641141)
I couldn't care less about a 3D feature for movies. I wish they would stop pushing this so much, honestly.

+1

Dumb feature.

Steve Phillips 08-13-09 10:46 AM

Re: 3D Blu-Ray to launch in 2010
 
Wear an eye patch for a week and then let me know how not important stereoscopic vision is. Or maybe see more than a theme park movie in 3-D before making the call. Ever seen INFERNO, MISS SADIE THOMPSON, HONDO, or I THE JURY in polarized 3-D? Didn't think so. All 3-D movies are not gimmick fests or theme park movies with the Muppets.

In any case, those of you who want to watch the 3-D movies flattened out will always have the opportunuity to do so. You will save money by not buying a new TV or glasses, and can wait a few weeks to see the flat showings at a theater at a reduced cost to you, so why all the negativity? Nothing is being forced on you, enjoy your old compromised flat versions.

Why is it necessary to constantly thread cap? It's like Norma Desmond going on about the talkies. It's like the black bar haters going on about how horrible widescreen is, when they can simply crop, stretch and distort away with their remotes if they want.

That's what is so good about the new standard: it's your choice. 3-D or flat/2-D at the touch of a button. Everyone should be happy.

bunkaroo 08-13-09 10:52 AM

Re: 3D Blu-Ray to launch in 2010
 
^^^^

Because 3D is really not a natural evolution in storytelling IMO. It's a gimmick. Ooh, look at the flying thing coming at my head - ahhh!

Up didn't need 3D to be a compelling film. That goes for any decent film. 3D is there to sell tickets to families.

"Talkies" helped expand storytelling in films through the ability to hear the actors. Widescreen aspect ratios helped augment how directors visualize and present their vision.

When an Oscar-worthy film uses 3D in a meaningful way, I'll start to reconsider my opinion. For now, gimmick gimmick gimmick.

I will say I could see the 3D gear being desirable for gaming. But not for cinema.

Gizmo 08-13-09 11:07 AM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by bunkaroo (Post 9641286)

I will say I could see the 3D gear being desirable for porn.

Fixed for you.

Steve Phillips 08-13-09 11:31 AM

Re: 3D Blu-Ray to launch in 2010
 
A 3-D Oscar winning film? No problem! HONDO won an Oscar in 1953!

Thankfully, "hacks" like Steven Speilberg, Peter Jackson, James Cameron, Guillermo del Toro, and Robert Zemeckis are all converted to the 3-D cause so things are looking up.

I direct you to some of the movies I mentioned above to see how 3-D was used to enhance a film. Watching them in polarized 3-D, you might just be enlighted.

Do movies NEED color? Stereo Sound? Nope. Thousands of good movies were made in black and white and/or mono.

We see in color, three dimensions, and hear in directional sound. Why can't movies replicate that in some (not all) instances?

If you do a bit of research, you find tons of articles back in the day from critics that hated sound, color, widescreen and directional sound, dismissing them as distractions and gimmicks.

Lots of bad movies have been made in color, widescreen and stereo sound. But that doesn't mean other directors used all of these effectively to further their own cinematic vision.

As for that stupid comment about people not being able to watch features in 3-D...is this person not aware there have been 39 3-D feature length movies released since 2004? What about all the IMAX documentaries? The dozens of 3-D features in production? This third 3-D boom has already lasted far longer than the one in the 1953-54 or the mini revival in the 1980's and shows no signs of peaking. 3-D showings sell more tickets than the flat showings of the same movies by a large margin.

kefrank 08-13-09 11:34 AM

Re: 3D Blu-Ray to launch in 2010
 
I will hold off criticism until I see exactly how this is implemented and marketed. My only real concern is adding to the already confusing feature-set of Blu-ray, HDTVs and HDMI connectivity.

My only interest in this technology is if it provides the opportunity, by some miracle, to see the 3-D version of Dial M For Murder. I'm not holding my breath.

Anubis2005X 08-13-09 11:46 AM

Re: 3D Blu-Ray to launch in 2010
 
3D sucks because it makes a lot of peoples' eyes hurt. Virtual Boy didn't work, and neither will this...

Blu Man 08-13-09 11:46 AM

Re: 3D Blu-Ray to launch in 2010
 
So what? A player's gonna cost like $500? the disc $40 each? and then for a projector $12,000?

Pass, I'm not a fan of 3D anyway, and I can't affored to upgrade.

matome 08-13-09 11:55 AM

Re: 3D Blu-Ray to launch in 2010
 
No need for 3D in my book either

Steve Phillips 08-13-09 11:57 AM

Re: 3D Blu-Ray to launch in 2010
 
DIAL M FOR MURDER was released in field sequential 3-D by Warner in Japan 20 years ago, and copies have been out there ever since. I've seen it theatrically in polarized 3-D three times, and while it is an enhancement no doubt, it's one of the flatter looking 3-D movies ever. Hitch kept the depth to a minimum and amped it up only once or twice. Few peple ever saw it in 3-D until many years later. But I'd bet that this would be one of the first classic 3-D movies to get released, along with HOUSE OF WAX. It won't take a miracle.

There is already a large number of recent 3-D movies waiting in the wings, and add to that some of the older ones which will surely be put out also, and you won't be in want of product. Even some flat movies are being dimensionalized for re-issue and/or home release (and I know that starts a whole other battle ala colorization that we can save for another day).

One thing that has helped convert many are stereo still pictures. I've got several stereo cameras (new and old) and have shot thousands of stereo pics. People see them and their jaws just drop and how they capture real life in a way their flat snap shots never could. These aren't gimmicky shots, just pictures of nature, the family, the pets- they can't stop talking about how the addition of the stereoscopic aspect as seen in nature enhances many of these pics.

It's just a technology like any other- the use to whichit is put is determined by the people using it. Some movies use color or widescreen in an amazing, creative way, while others are just movies that happen to be in color or widescreen. The same is true of 3-D.

Bottom line though, again: You can always just sit this out and watch flat. No need to participate. Just like you can choose to not buy an HDTV and keep watching in SD.

As for "adult" movies....there has already been quite a few of them produced in 3-D!

Steve Phillips 08-13-09 12:05 PM

Re: 3D Blu-Ray to launch in 2010
 
No one is talking about a huge price increase for players, TVs or discs. The market will not allow it. It's just an evolution, and in some cases, possibly a firmware update may do it. Many HDTVs on the market now are already 3-D ready. You many have one and not know it.

The hurting the eyes thing is mostly overblown. Proper photography and projection cures this. Certainly the anaglyphs can cause issues, myself included. And considering the 3-D showings of movies continue to outsell the flat versions in theaters (as much as 6-1 ratio in favor of 3-D); then obviously "most" people don't seem to have a problem.

Again, if you don't like it, don't watch in 3-D!

Anubis2005X 08-13-09 12:09 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Steve Phillips (Post 9641455)
And considering the 3-D showings of movies continue to outsell the flat versions in theaters (as much as 6-1 ratio in favor of 3-D)

You shot who with the what now?

Blu Man 08-13-09 12:10 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by bunkaroo (Post 9641286)
^^^^

Because 3D is really not a natural evolution in storytelling IMO. It's a gimmick. Ooh, look at the flying thing coming at my head - ahhh!

Up didn't need 3D to be a compelling film. That goes for any decent film. 3D is there to sell tickets to families.

"Talkies" helped expand storytelling in films through the ability to hear the actors. Widescreen aspect ratios helped augment how directors visualize and present their vision.

When an Oscar-worthy film uses 3D in a meaningful way, I'll start to reconsider my opinion. For now, gimmick gimmick gimmick.

I will say I could see the 3D gear being desirable for gaming. But not for cinema.

Right. It is a gimmick, a very expensive gimmick. If done right, it might be nice, we'll see once AVATAR comes out.

Originally Posted by Steve Phillips (Post 9641382)
A 3-D Oscar winning film? No problem! HONDO won a Oscar in 1953!

Thanfully, "hacks" like Steven Speilberg, Peter Jackson, James Cameron, Guillermo del Toro, and Robert Zemeckis are all converted to the 3-D cause so things are looking up.
I direct you to some of the movies I mentioned above to see how 3-D was used to enhance a film. Watching them in polarized 3-D, you might just be enlighted.

Do movies NEED color? Stereo Sound? Nope. Thousands of good movies were made in black and white and/or mono.

We see in color, three dimensions, and hear in directional sound. Why can't movies replicate that in some (not all) instances?

If you do a bit of research, you find tons of articles back in the day from critics that hated sound, color, widescreen and directional sound, dismissing them a distractions and gimmicks.

Lots of bad movies have been made in color, widescreen and stereo sound. But that doesn't mean other directors used all of these effectively to further their own cinematic vision.

As for that stupid comment about people not being able to watch features in 3-D...is this person not aware there have been 39 3-D feature lenghth movies released since 2004? What about all the IMAX documentaries? The dozens of 3-D features in production?

Steven Spielburg has shot one movie in 3D, and he has others lined up that will be shot in plain old 35mm film. And he wanted to do a completely CGI film like "The Polar Express" and "Monster House", using performance capture. 3D was just a bonus for him. He's always said that he will never shoot a live action film digitally. Del Toro's never shot in 3D, neither has Jackson. They might have expressed interest, but neither of them have actually done it yet. Robert Zemeckis is more interested in the digital performance capture tech then 3D, much like Spielburg. But, every animated movie coming out is released in 3D so why should he be the exception. Zemeckis has even said that 3D is not appropriate for a lot of films. James Cameron as we all know is gaga over 3D.

Gizmo 08-13-09 12:29 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Steve Phillips (Post 9641455)
No one is talking about a huge price increase for players, TVs or discs. The market will not allow it. It's just an evolution, and in some cases, possibly a firmware update may do it. Many HDTVs on the market now are already 3-D ready. You many have one and not know it.

Really? The market allowed $1,000 Blu-ray players so what's stopping them from starting that over for the new 3D Feature? I doubt many people here will upgrade nearly everything for 3D. I certainly won't be.

Drexl 08-13-09 12:57 PM

Re: 3D Blu-Ray to launch in 2010
 
I'm not against it at all, and I actually look forward to having it someday. However, I have little interest right now because there just aren't many movies I'd want. My interest in blockbuster movies has waned over the years, and those will likely make up the bulk of what will be released. I'm not in a hurry to upgrade for a handful of movies per year that I'd actually want to watch. I think it will be one of those things I just get when I upgrade for other reasons.

Steve Phillips 08-13-09 01:11 PM

Re: 3D Blu-Ray to launch in 2010
 
All of the directors I mentioned have gone on record many times stating that they will are pro-3-D for the right projects. All of them have 3-D projects in devolpment. Will they all go 3-D only? I doubt it.

How long did those $1000 blu-ray players stay at that price? No 3-D capable player will become mainstream until prices come down to a normal level, this is obvious.

Who thinks everyone will immediately upgrade to 3-D? No one does. I won't until the price is right, but then I've had decent quality field sequential 3-D at home since the VHS days. We're talking about adding the technology to the players and TVs at a phase in level; eventually all players and TVs on the market will have it. Whether or not to utilize the feature will be up to the consumer. I seem to remember the first DVD players not even having a progressive scan feature; but now that's standard. Did everyone carry on about how they shouldn't phase the tech into the players because that first player couldn't do it? Did it stop 2.0 Blu-ray players from being phased in when lost of people still have 1.1 players?

Again, if you don't want 3-D, you don't HAVE to do anything but keep watching flat movies!

Steve Phillips 08-13-09 01:23 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Anubis2005X (Post 9641467)
You shot who with the what now?

It's a fact: the movies being released in dual 2-D/3-D format sell between 3 to 6 times more tickets in 3-D than 2-D. In many cases more than 50% of the total domestic box office receipts are coming from the 3-D showings, which are in less theaters. It can't all be explained away by the higher admission for 3-D showings either; the fact is that more people are choosing to see the 3-D version when they have a choice. With more and more theaters upgrading, this is only going to increase.

Case in point: in 2005, CHICKEN LITTLE opened on 85 screens in 3-D. Flash forward to 2009, and THE FINAL DESTINATION is opening on 1800 screens in 3-D. AVATAR should easily build on that number considerably. G-FORCE, now playing, has sold more tickets in 3-D than 2-D. This has been the trend with all the movies released in 2-D/3-D so far; audiences are choosing 3-D over 2-D in instances where both versions are offered.

How long will this last? Who knows? It may level off, it may become even more mainstream. But we've passed the time when 3-D features are a rarity, it seems now they will be a part of the mix. No one is expecting everything to go 3-D. I don't expect to watch "Days of our Lives" in 3-D anytime soon. But with 40 3-D features having been released in the past 5 years and dozens more to come, those who are just dismissing it need to open both eyes.

Gizmo 08-13-09 01:29 PM

Re: 3D Blu-Ray to launch in 2010
 
3D is gimmick...and they are playing the gimmick to get people to spend money and go to the Theaters to experience something new (even though the 3D fad has already happened twice).

Steve Phillips 08-13-09 01:32 PM

Re: 3D Blu-Ray to launch in 2010
 
And both of those 3-D fads lasted a short time. We are 5-6 years into this one, and it hasn't shown any signs of peaking yet. Well, except for the Jonas Brothers movie tanking, but who wants to see that anyway, in any dimension?

Blu Man 08-13-09 01:32 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by GizmoDVD (Post 9641677)
3D is gimmick...and they are playing the gimmick to get people to spend money and go to the Theaters to experience something new (even though the 3D fad has already happened twice).

But Gizmooooooo, it's just as important as color and surround sound!! Who cares about the eye strain, annoying glasses, and extra price??? Having meatballs fly out at us is necessary to the story!

Blu Man 08-13-09 01:34 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Steve Phillips (Post 9641682)
And both of those 3-D fads lasted a short time. We are 5-6 years into this one, and it hasn't shown any signs of peaking yet. Well, except for the Jonas Brothers movie tanking, but who wants to see that anyway, in any dimension?

Are you trying to insult Gizmo? Do you honestly think Gizmo is a Jonas Brothers fan? Have you ever seen Gizmo with a serious avatar?

Steve Phillips 08-13-09 01:36 PM

Re: 3D Blu-Ray to launch in 2010
 
I get it. Really. I figured that out long ago. The Spencer one was great.

Gizmo seems to make it a mission to thread cap about 3-D though, as often as possible. Just trying to lighten him up a bit. You'd think he'd poke one eye out to keep himself from accidentally seeing 3-D.

E Unit 08-13-09 01:38 PM

Re: 3D Blu-Ray to launch in 2010
 
I doubt there will be any peaking with prices to see 3D is usually a couple of bucks more than the standard theatrical showings - which are already high enough. I see more of a flatline to downward trajectory. Especially with such classics as the Final Destination coming our way. I don't think My Bloody Valentine did spectacular business either. Avatar will be the only sucess more than likely with the 3D format - which is not enough to justify the home video market to start pimping this.

Blu Man 08-13-09 01:39 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Steve Phillips (Post 9641695)
I get it. Really. I figured that out long ago. The Spencer one was great.

Gizmo seems to make it a mission to thread cap about 3-D though, as often as possible. Just trying to lighten him up a bit. You'd think he'd poke one eye out to keep himself from accidentally seeing 3-D.

3D in the theater and what we see are two different things. 3D movie through stuff at your randomly to say "look at me! I'm in 3D!", that doesn't happen in real life.

Steve Phillips 08-13-09 01:40 PM

Re: 3D Blu-Ray to launch in 2010
 
Flying meatballs are a 3-D gimmick. So is an axe sticking out of Jason Voorhees' head.

Stereoscopic depth as seen in reality is not.

It seems most of the public isn't bothered by eyestrain, the higher prices or the glasses. But for those of you that are, see the flat version and solve all three of your problems at once.

Steve Phillips 08-13-09 01:43 PM

Re: 3D Blu-Ray to launch in 2010
 
MY BLOODY VALENTINE did $92 million worldwide on a $15 mil budget, and it's a fact the greater percentage of tickets were sold for the 3-D version. Factor in DVD and Blu revenue, I'd say Lionsgate is pleased.

DthRdrX 08-13-09 01:45 PM

Re: 3D Blu-Ray to launch in 2010
 
1.) Saying 3D is a gimmick is a lot off base. I've had a lot of experiences with good 3D movies and welcome a better home experience.

2.) The prices of hardware are going to be minimal at best. Optoma has the 'HD65 3D' coming out in a few months, and though it won't be compliant with the new BR specs, it will probably have very similiar technology for a few dollars more than the base unit.

Steve Phillips 08-13-09 01:47 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by Blu Man (Post 9641702)
3D in the theater and what we see are two different things. 3D movie through stuff at your randomly to say "look at me! I'm in 3D!", that doesn't happen in real life.

I can tell you haven't seen many 3-D features, because many of them don't have a lot of gimmicky moments. Now, in the 1980's they constantly pointed sticks at the camera for 90 minutes, no doubt about it. And of course THE FINAL DESTINATION will do it, I mean, if any movie is made for flying implements of death, it's a 3-D FD sequel.

Blu Man 08-13-09 01:48 PM

Re: 3D Blu-Ray to launch in 2010
 

Originally Posted by DthRdrX (Post 9641722)
1.) Saying 3D is a gimmick is a lot off base. I've had a lot of experiences with good 3D movies and welcome a better home experience.

2.) The prices of hardware are going to be minimal at best. Optoma has the 'HD65 3D' coming out in a few months, and though it won't be compliant with the new BR specs, it will probably have very similiar technology for a few dollars more than the base unit.

Right, I'm not worried about the player itself, I'm worried about the price of a projector. Those are going to be incredible expensive.

Drexl 08-13-09 01:48 PM

Re: 3D Blu-Ray to launch in 2010
 
Does anyone know how accommodating 2D will work? A separate encode would be undesirable because it uses up space, but I wonder if just making it 3D could compromise the 2D version. It's like how you can't just turn down the color on a colorized movie; it's not the same as the original black and white. Or, like how you couldn't downmix the stereo Beatles remasters to mono and get the same thing as the actual mono mix.

I assume any 2D version created from a 3D movie would be compromised (unless it's cg animation where they render it separately), but I wonder if the player doing the conversion would be inferior to the studio doing it in the mastering (as they do for current BDs).

Steve Phillips 08-13-09 01:55 PM

Re: 3D Blu-Ray to launch in 2010
 
The 2-D version is simply either the left or right eye image. 3-D movies are actually two movies projected at once.

From everything I've read, no one wants a standard that is not full 1080p HD in both eyes.


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