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"Blu-ray is dead" proclaims Robin Harrs.

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Old 11-03-08 | 12:48 PM
  #201  
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Originally Posted by DVD Polizei
Well, last year at this time, I was a proponent of the format war, because in my opinion, it gave more publicity to HD. I still believe if the format war went on longer, we'd have many more adopters,
Not sure why you believe this. I share completely the opposite opinion - forcing people to buy two players so they could have access to all HD titles would have completely destroyed any chances for HD to become a mass format to begin with. If what you believe was the case then "neutral" owners would have represented a large number. Quite the contrary: they were the smallest fraction of the three groups. Ending the war was the right thing to do!

Originally Posted by DVD Polizei
...and second, if dual-format machines became expected, we could have seen a gradual direction of consumers preferring Blu-ray or HD DVD naturally. This would have been the more prudent direction to obtaining a firm single HD format. Where the consumer would decide.
The consumer did decide and no matter how many times ex-HDDVD supporters come forward and claim that it did not the fact of the matter remains: Blu-ray sold more discs, established a significantly larger base, and the BDA beat Toshiba's camp in marketing/promotion in every possible department.


Originally Posted by DVD Polizei
But instead, some particular movie studios decided to want some quick solutions to profits, and put out the propaganda machine into overdrive, saying the consumer "had spoken".
The quick solution to profits was actually a move initiated by Paramount and not Warner as you suggest. Had they remained neutral the war would have ended even faster.The post-war rhetoric that Warner took money is just as misleading as the notion that somehow the consumer did not decide which format is to be the successor of SDVD. There really isn't any need to go back to all war-theories that never came to fruition.

Pro-B

Last edited by pro-bassoonist; 11-03-08 at 12:53 PM.
Old 11-03-08 | 12:49 PM
  #202  
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Originally Posted by JimRochester
...My parents always have the wrong aspect ratio on the TV and don't use the HD channels even though they pay for HD cable. "Too much trouble", and "why do they constantly need to be changed?". They like to turn it on and have it work.
My in-laws are like that. Pretty frustrating isn't it? I always have to turn it to the HD channel when we go over there and have sneakily turned the picture settings off Vivid. I'm pleased that my parents are much more savvy and don't have those issues at all. I helped them with picture settings on their plasma and several friends of theirs have bought plasmas after seeing the picture on their TV.
Old 11-03-08 | 12:54 PM
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Originally Posted by cinemaman
on a somewhat related note, I think part of the problem is the ridiculously low prices for DVDs that we have been spoiled with. I was at Big Lots the others and debating whether a SE of a major film was worth $3. I had to stop myself to realize what I was thinking. We are at the stage of pricing where $3 for a SE (ANY SE) may be too much? And if I am thinking this about $3 DVDs, how will I react to $25 BRD?

Now, while I have obviously benefited from these cheap prices, it really is incredible. Regardless of why (mass production, overflowing inventory, DVD as a commodity, etc.) it is rare where I spend more than $5 for a movie. Even the 4/$20 PVD at BBV seems high for those films now.

Not sure how many other people feel the same way I do, but this can't be good for BRD. My point is that - at least from my perspective - BRD is not just " a little more" expensive than DVD. If my base is $3-$5/movie, then BRD is easily - what - 4 to 8 times more expensive? That places an unreasonable high expectation/standard on BRD. Honestly, can anyone justify that a BRD is 8 TIMES better than SD? That's a hard one to explain to my wife..

Just thought I would share that.
I agree. I think that many people have brought up legitimate factors that all contribute to the uphill battle BD has had for acceptance.
Old 11-03-08 | 01:03 PM
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Originally Posted by Mr. Cinema
I don't expect to see a decrease. There will be even more titles released next year. They have to go somewhere. It's not just the movie expansion, but the players as well. Target is now carrying 4 players (counting the PS3) and Walmart has about 4-5 as well.
Does any store carry every DVD made? If (and we have no idea of numbers here so lets not act like we do) Target has a product that can make them more money than the BD section does, whether through sales or incentive (and again, I am not knocking this practice; it is standard in retail to sell shelf space) then the BD section will shrink.

More titles does not equal more space. Shelf space is real estate. If whatever is sitting on that shelf isn't adding to the bottom line, it will be phased out.
Old 11-03-08 | 01:26 PM
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Originally Posted by GizmoDVD
Sadly, I don't think most people understand this. Target is not going to devote an entire row (150 titles) + a TV showcasing Blu-ray just for their benefit. Its because they are getting paid to do it. Just like Best Buy was, and just like Circuit City (R.I.P). I'm curious to see after the holidays if the section remains the same or gets reduced back down.
Originally Posted by Qui Gon Jim
Please remewmber that the BDA is likely paying stores for those huge sections, according to reports (and common practice). The will come a point of critical mass where the store's customers need the BD section in place more than the BDA does, and if that point does not come then sections will be reduced. Simple marketing.
"Target has significantly stepped up its Blu-ray Disc software and hardware merchandising, as it responds to rising customer demand for the format.

Starting in July, the chain reconfigured its home entertainment sections, granting Blu-ray titles 18 feet of in-rack display space. For two Los Angeles-area stores, that amounts to room for 150 title facings, marking a 67% jump from these same outlets’ disc slots in May."

"“Our goal is to create a fun, intuitive shopping environment where our guests will find all of their wants and needs under one roof,” Target spokesman Joshua Thomas said. “Our guests are becoming increasingly interested in high-definition, and we are committed to providing them with a great assortment of the industry’s best solutions.”

http://www.videobusiness.com/article/CA6605722.html

Last edited by Mr. Cinema; 11-03-08 at 01:30 PM.
Old 11-03-08 | 01:36 PM
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Originally Posted by Qui Gon Jim
Does any store carry every DVD made? If (and we have no idea of numbers here so lets not act like we do) Target has a product that can make them more money than the BD section does, whether through sales or incentive (and again, I am not knocking this practice; it is standard in retail to sell shelf space) then the BD section will shrink.

More titles does not equal more space. Shelf space is real estate. If whatever is sitting on that shelf isn't adding to the bottom line, it will be phased out.
With more players sold this holiday season and more new BD owners start looking for movies, they're going to want to see a bigger selection at retail. I don't think Target is going to stay with 3 sections of BD. There will be more and more new releases hitting BD and more new catalog titles that they will carry. I can see them adding 4' sections when necessary. I would think they'd want another section of movies that sell for over $20 and remove a section of dvds that are priced at $5.50.
Old 11-03-08 | 01:43 PM
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Originally Posted by Mr. Cinema
With more players sold this holiday season and more new BD owners start looking for movies, they're going to want to see a bigger selection at retail. I don't think Target is going to stay with 3 sections of BD. There will be more and more new releases hitting BD and more new catalog titles that they will carry. I can see them adding 4' sections when necessary. I would think they'd want another section of movies that sell for over $20 and remove a section of dvds that are priced at $5.50.
You can't be serious. Those $5.50 titles are the ones that get asses in the stores to buy all other kinds of shit like clothes, food, toys, etc.
Old 11-03-08 | 01:53 PM
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Originally Posted by Mr. Cinema
I don't expect to see a decrease. There will be even more titles released next year. They have to go somewhere. It's not just the movie expansion, but the players as well. Target is now carrying 4 players (counting the PS3) and Walmart has about 4-5 as well.
Wishful thinking. See my post 80

It's all about sales per square foot, profit, and stock-turn. If Blu-ray ain't makin' it, and the BDA subsidies go bye-bye, something else will take that space.
Old 11-03-08 | 01:56 PM
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Originally Posted by candyrocket786
You can't be serious. Those $5.50 titles are the ones that get asses in the stores to buy all other kinds of shit like clothes, food, toys, etc.
Exactly. Plus, they aren't going to announce that there are incentives involved; it is not part of the business. I speak of this as a former retail buyer. I am sure they had similar things to say about UMD back in its time.

The bottom line is that if another item can increase the bottom line more than BD, then they will move it. Target is especially fickle, so your words could come back to bite you using them as an example more than other retailers.
Old 11-03-08 | 02:04 PM
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Originally Posted by candyrocket786
You can't be serious. Those $5.50 titles are the ones that get asses in the stores to buy all other kinds of shit like clothes, food, toys, etc.
You think the item that gets the majority of Target shoppers into stores is $5.50 dvds?

I'm gonna say it's clothes, food, and other items that would cause someone to shop at Target first.
Old 11-03-08 | 02:10 PM
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Originally Posted by Mr. Cinema
You think the item that gets the majority of Target shoppers into stores is $5.50 dvds?

I'm gonna say it's clothes, food, and other items that would cause someone to shop at Target first.
No, not the majority, but selling loss leaders like cheap DVDs is a standard practice for retailers to nab sales on profitable items. This is one reason why the electronics department is located so far from the store's main entrance.
Old 11-03-08 | 02:12 PM
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Originally Posted by applesandrice
No, not the majority, but selling loss leaders like cheap DVDs is a standard practice for retailers to nab sales on profitable items. This is one reason why the electronics department is located so far from the store's main entrance.
Yup. The margins on food and such are much higher than electronics. A general rule of thumb is that the further from the door, less for the store. Exceptions might be toys, where they anticipate adults walking with children through the aisles, etc.
Old 11-03-08 | 02:21 PM
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Originally Posted by Mr. Cinema
"Target has significantly stepped up its Blu-ray Disc software and hardware merchandising, as it responds to rising customer demand for the format.

Starting in July, the chain reconfigured its home entertainment sections, granting Blu-ray titles 18 feet of in-rack display space. For two Los Angeles-area stores, that amounts to room for 150 title facings, marking a 67% jump from these same outlets’ disc slots in May."

"“Our goal is to create a fun, intuitive shopping environment where our guests will find all of their wants and needs under one roof,” Target spokesman Joshua Thomas said. “Our guests are becoming increasingly interested in high-definition, and we are committed to providing them with a great assortment of the industry’s best solutions.”

http://www.videobusiness.com/article/CA6605722.html
You can't honestly believe that the BDA did not help pay for any of those displays or addition space. Just like the BDP300 end cap last year - all stores sell "merchandising" endcaps like Best Buy, Game Stop, Wal-Mart etc. If you have worked for any of those stores before you know exactly what I am talking about. Game Stop is known to plug a certain game studio a month with phone tags, an entire row devoted to their games and pre-order bonuses if you buy certain titles.

Look, its not a bad thing (the BDA or studios should be advertising BD like crazy right now) but to think Target decided to devote several bays to movies that don't move that much would be insane. Its business and Target is in the business to make money. If Sony is willing to provide them with a flat panel HDTV advertising Blu-ray and several other merchandising perks (see Warner) then good for them.
Old 11-03-08 | 02:24 PM
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I'm sure they contributed some, just like most companies do with other space. But I don't think it's the sole reason for expansion, as mentioned in the article I linked to.
Old 11-03-08 | 02:25 PM
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Originally Posted by Mr. Cinema
With more players sold this holiday season and more new BD owners start looking for movies, they're going to want to see a bigger selection at retail. I don't think Target is going to stay with 3 sections of BD. There will be more and more new releases hitting BD and more new catalog titles that they will carry. I can see them adding 4' sections when necessary. I would think they'd want another section of movies that sell for over $20 and remove a section of dvds that are priced at $5.50.
Really? Check around he internet - many Targets are getting rid of old stock of BD titles right now if you know where to look (mine has tons of BDs for really low prices - Lost S3 for $39, T. Nights for $8) under the tags "AS-IS".

http://www.cheapassgamer.com/forums/...highlight=tmnt

With so many new BD releases each week they are running out of space for them. They could easily expand to 5 rows if they really wanted too...but I'm enjoying picking up some sealed "AS-IS" titles for $8. Just grabbed an HD DVD they must have found for $4 last month! Passed on several BDs yesterday (TMNT, Appleseed) for $9 each since I own them on HD DVD.
Old 11-03-08 | 02:26 PM
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Originally Posted by Mr. Cinema
I'm sure they contributed some, just like most companies do with other space. But I don't think it's the sole reason for expansion, as mentioned in the article I linked to.
Do you think retailers will really advertise they are being paid to promote certain items? They will spin it into a positive manner - especially if it means more money in their pockets by consumers. Again, nothing wrong with it.
Old 11-03-08 | 02:29 PM
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Originally Posted by candyrocket786
You can't be serious. Those $5.50 titles are the ones that get asses in the stores to buy all other kinds of shit like clothes, food, toys, etc.
Seems to me what Mr. Kornblau states in the Variety piece is rather serious: the studios really aren't looking at the social group you refer above as asses. In fact, he made it very clear that the specific group of people that drives DVD sales represents about 10% of the overall traffic. Which is what the studios wish to capture and move the market in a different direction.

Pro-B
Old 11-03-08 | 02:31 PM
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Originally Posted by GizmoDVD
You can't honestly believe that the BDA did not help pay for any of those displays or addition space. Just like the BDP300 end cap last year - all stores sell "merchandising" endcaps like Best Buy, Game Stop, Wal-Mart etc. If you have worked for any of those stores before you know exactly what I am talking about. Game Stop is known to plug a certain game studio a month with phone tags, an entire row devoted to their games and pre-order bonuses if you buy certain titles.

Look, its not a bad thing (the BDA or studios should be advertising BD like crazy right now) but to think Target decided to devote several bays to movies that don't move that much would be insane. Its business and Target is in the business to make money. If Sony is willing to provide them with a flat panel HDTV advertising Blu-ray and several other merchandising perks (see Warner) then good for them.
Understood. Is there a specific reason why we should believe that there is an upcoming change of the above business model or are we simply hypothesizing on the I wish...that Target would change its strategy. Sales for BD are on the rise, sales for SDVD are declining. I see a trend.

Pro-B
Old 11-03-08 | 02:35 PM
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Show us some proof that BD sales are on the rise. Two weeks of data are encouraging, but those weeks had HUGE titles. From where I have been watching, BD sales have been pretty level all year long.
Old 11-03-08 | 02:52 PM
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Originally Posted by pro-bassoonist
Seems to me what Mr. Kornblau states in the Variety piece is rather serious: the studios really aren't looking at the social group you refer above as asses. In fact, he made it very clear that the specific group of people that drives DVD sales represents about 10% of the overall traffic. Which is what the studios wish to capture and move the market in a different direction.

Pro-B
Pro-B, there's a quite popular slang expression, which I can only assume you must be unfamiliar with, that our friend Mr. Rocket was employing. Using the term "asses" as he did was not -- as you seem to have inferred -- a slur against any particular socio-economic group, but was in fact a glib reference to the physical persons of consumers in general. Incidentally, the term gets used quite often in the motion picture business, where you might hear it applied thusly: "getting asses into seats".
Old 11-03-08 | 02:58 PM
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Originally Posted by applesandrice
No, not the majority, but selling loss leaders like cheap DVDs is a standard practice for retailers to nab sales on profitable items. This is one reason why the electronics department is located so far from the store's main entrance.

Almost every Target I shop at the electronics section is right next to the entrance, especially if it has two entrances for the larger Targets.
Old 11-03-08 | 03:05 PM
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Originally Posted by spainlinx0
Almost every Target I shop at the electronics section is right next to the entrance, especially if it has two entrances for the larger Targets.
FWIW, the two Targets I go to in my neck of the woods have electronics on the far ends of the stores. One is in the far-right/far-back, and the other is on the wall opposite the entrance.
Old 11-03-08 | 03:06 PM
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Originally Posted by applesandrice
Pro-B, there's a quite popular slang expression, which I can only assume you must be unfamiliar with, that our friend Mr. Rocket was employing. Using the term "asses" as he did was not -- as you seem to have inferred -- a slur against any particular socio-economic group, but was in fact a glib reference to the physical persons of consumers in general. Incidentally, the term gets used quite often in the motion picture business, where you might hear it applied thusly: "getting asses into seats".
Old 11-03-08 | 03:07 PM
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Originally Posted by Adam Tyner
FWIW, the two Targets I go to in my neck of the woods have electronics on the far ends of the stores. One is in the far-right/far-back, and the other is on the wall opposite the entrance.
I've noticed that my "Regular" Target Stores have the electronics section in the back and the "Super" Targets have it next to the door.
Old 11-03-08 | 03:09 PM
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Originally Posted by Qui Gon Jim
Show us some proof that BD sales are on the rise. Two weeks of data are encouraging, but those weeks had HUGE titles. From where I have been watching, BD sales have been pretty level all year long.
Maybe the view is clouded from where you seem to be watching. From 6 to 9% in market share during the summer sales in Q4 have been on the rise:

http://www.engadgethd.com/2008/11/01...nding-october/
Who'd a thought that The Incredible Hulk would sell so well? We sure didn't, as we predicted sales to be down more than 1.26 percent, on this week's Nielsen VideoScan chart courtesy of Home Media Magazine. Thanks to the Hulk, Blu-ray managed to net $17.71 million this week, which makes October the biggest month in history. In fact, consumers spent $76.86 million in October alone, which is more than all of August and September combined -- it will be very interesting to see if Blu-ray can keep this up through the last two months of the year though. For whatever reason the green monster was a hotter seller on Blu-ray than DVD, as it outsold Indiana by about 4:1, which is about twice as much as the DVD version managed against the same competition. This showed up on the Blu-ray title share chart, as the Hulk stole over 18 percent away from its DVD version, which to our memory is the best of any day-and-date title ever. The fun is over next week though, as there are only so many comic book movies around, and the next one isn't due for about a month. But when the latest Batman does hit the shelves, watch out, as it should easily outsell every Blu-ray title to date including the mighty Iron Man
Furthermore, we are on track to have at least 2 million $ sellers come January 1. Also, I would say that with current numbers for specific titles showing well over 10 % percentage share in relation to DVD we are in for a lot of first ever in regard to Blu-ray sales. Do you disagree?

Pro-B


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