Seriously, we don't even know how to abbreviate "Blu-Ray." Is it BD? BR? BRD? And Blu-Ray is a pain in the ass to type.

I for one am going to stick to "HDM" for "Hi-Def Media" when referring to any physical format. It's just easier.

But seriously, "Blu-Ray" is not a keeper.

Or maybe we should be talking about "HDVD" and "SDVD"?

Actually, it's:
Blu-ray Disc, or BD for short.

Personally when I first was told that they were calling the technology Blu-Ray as a brand name I thought my friend was kidding. Nobody would use a name that stupid as their brand name, right?

"The look and sound of perfect" is actually kind of a cool tag line though. Wonder if Sony can steal it if the other format does indeed go bye bye.

"The Look and Sound of Buying out Enough Studios".

How About,

"The Look and Sound of raising royality fees"

Blu Balls - we'll get to having the HD DVD functionality soon enough...

STD DVD. The next mutation of the HD Virus.

How about VD STD?

BTW, I kid you not, but my middle school principal's name was "V.D. Luster".

I hate that, every time I type 'Blu-Ray', the automatic spell-checker puts a red line under it. ugh. The name needs to be ditched ASAP.

You know, you can add the word to your dictionary. Right-click --> Add.

But before you do, make sure you spell it correctly. It's Blu-ray, not Blu-Ray.

The "buying out studios" and "Blu balls" comments are not necessary. And "The Look and Sound of Perfect" is an awful marketing slogan.

Yeah. HD-DVD was pretty straightforward and intuitive. But never underestimate the Sony marketing juggernaut.

Even with my HD-DVD clearly labeled and the cool logo appearing when you'd power it on, I'd get people all the time referring to my player as a Blu-ray. It would drive me nuts!

Maybe Sony will reconsider renaming their stupidly named product HiDef DVD.

I see the store adverts for a lot of films touted as "Available on DVD and High-Def Blu-Ray", so I wouldn't be surprised if they started using "HD-BD".

I actually like the name Blu-ray... I think it sounds cool and makes it stand out as something new... but I do call them "BD's" in regular conversation all the time...

I agree, I don't like the name Blu-ray, it sounds, I dunno, toy-ish. Hopefully when everything is settled it'll be something more format friendly.

I like Blu-ray.

I also like Blu-Ray since it differentiates itself from DVD.

Call me anal-retentive, but I refuse to add a "word" to my dictionary that isn't actually a word. I won't even add my surname...

Blu will never be a real word as far as I'm concerned, unless you're talking about Blu Cantrell.

How about Beta-Ray Disc? (Riffing off those old Walt Simsonson Thor issues from 20 years back)

Along those lines, maybe they could change it to "Gamma-Ray". That way, when Universal starts releasing on Sony's HD format and it comes time for the release of "The Incredible Hulk", they could say "available on DVD and Gamma-Ray". How cool would that be?

Too bad "The Incredible Hulk" is a Universal title. Doh!

Aren't Blu-ray Discs also Digital-Video-Discs? It seems silly to leave that out of the name of the technology. It should probably be called Blu-ray DVD which is what I hear people calling them anyway.

Blu-ray is too close to 'blurry', which will work well for activists, I guess. They can go into stores and put a 'Blurry' sticker over top of every 'Blu-ray' logo. Now the problem is finding activists who can find a good enough reason to do that...