Toshiba and CBS Announce 'Star Trek: The Original Series' HD DVD Promotion
Wednesday September 5, 7:00 pm ET
Landmark TV series comes exclusively to HD DVD with fantastic interactive capabilities


CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today a joint promotion with CBS Home Entertainment for the launch of "Star Trek: The Original Series," Season 1 exclusively on HD DVD. Available on November 20th at retailers nationwide, this boxed 10-disc set offers "Star Trek" fans the opportunity to not only experience "Star Trek: The Original Series" in full high definition for the first time, but will also allow viewing of the same discs in standard DVD players. "Star Trek" Combo HD DVDs feature HD DVD on one side of the disc and standard DVD on the other.
To support this historic launch, Toshiba has teamed up with CBS Home Entertainment, with plans to offer purchasers of the boxed set and any Toshiba HD DVD player an exclusive, limited edition "Star Trek" Phaser remote control that will operate Toshiba's HD DVD players. This promotion is planned to coincide with the launch of the "Star Trek" HD DVD boxed set.

"To be part of bringing the pioneering episodes of the landmark 'Star Trek' franchise to fans is truly special," said Jodi Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Taking advantage of all HD DVD has to offer, 'Star Trek: The Original Series' will be presented with interactive capabilities and a level of visual and audio sophistication fans of the series have never experienced. With this offer fans can also get their hands on merchandise that will not be available any other way."

The leading-edge technology in Toshiba HD DVD players will enable "Star Trek" fans to access thrilling interactive capabilities such as picture-in-picture video commentaries, the ability to compare visual effects in the re-mastered episodes versus the originals and to take an interactive tour of the Starship Enterprise, for a detailed exploration of the ship.

"Part of the appeal of 'Star Trek' is the spirit of its characters to embrace and utilize cutting-edge technology," said Jeffrey Nemerovski, Vice President of Business Development for CBS Home Entertainment. "The technology, power and innovation of HD DVD has allowed us to present 'Star Trek: The Original Series' in an unprecedented way. With the choice of either watching in HD or SD, there truly is no risk in the disc. Enthusiasts can now explore the original episodes and become immersed in picture quality and disc features in a manner not previously possible without HD DVD."

Meticulously remastered from the original camera negative, each classic episode is presented in pristine condition with new state-of-the-art digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD presentations include rare on-set home movie footage, an inside perspective on what it took to transport 'Trek' into the 21st century ... and much more. Showcasing graphics with a 3D look and feel, the interactive "Starfleet Access" menu interface will allow HD viewers to activate icons on seven episodes to provide such features as picture-in-picture video commentaries and an interactive tour of the Starship Enterprise.

In addition to visually experiencing "Star Trek" in a new way through HD DVD, fans of "The Original Series" can enjoy the classic "Star Trek" musical score and sound effects in advanced audio, immersing fans in the complete HD experience.

Toshiba Delivers Its Third Generation HD DVD Players Taking the High Def Movie Experience to a Broader Consumer Base
Wednesday September 5, 7:00 pm ET
Unrivaled Features, Affordable Prices, and Exciting New Promotions Add Up to Unprecedented Benefits For HDTV Consumers This Fall


CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") revealed its third generation HD DVD players at the CEDIA show today rolling out its most advanced, affordable line of HD DVD players with outstanding functionalities and Web-enabled network capabilities of the HD DVD format. Gearing up for the new line to hit shelves this fall, Toshiba also announced new HD DVD marketing initiatives and consumer promotions, including a season-long promotional campaign with NBC Television Station Group for Sunday Night Football broadcasts, a free two movie bundle with third generation players and a new five free HD DVD movie promotion.
"We have raised the bar yet again with the unmatched interactive capabilities and state-of-the art video and audio performance of our third generation players," said Jodi Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Web-enabled network capabilities, available on HD DVD, illustrate how Toshiba is delivering on its commitment to provide consumers with the ultimate home entertainment experience in high definition. With this new line, a growing base of HDTV consumers can now look forward to an unrivaled home theater experience this fall."

Toshiba Third Generation HD DVD Players

Toshiba's third generation family starts with the entry level HD-A3 player featuring 1080i output capability. The other two new models, Toshiba's HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p), the highest HD signal currently available. Both models are capable of outputting signals at 1080p/24 frames per second so consumers can enjoy movies in their native frame rate. The HD-A30 and HD-A35 models also feature "CE-Link" (HDMI(TM)-CEC), allowing two-way control between the HD DVD player and a TV through an HDMI connection.

With a new slim design, Toshiba's third generation players have a cabinet that is approximately 1/4-inch slimmer than second generation models. All of Toshiba's HD DVD models are backward compatible allowing users to enjoy their libraries of current DVDs and CDs while improving the picture quality of regular DVDs by upconverting them through an HDMI connection to near high definition quality.

New HD DVD Promotions

To further drive HD DVD sales this fall, Toshiba also announced today a number of exciting new marketing initiatives and promotions. To communicate the benefits of HD DVD to millions of HDTV owners, Toshiba announced a season- long promotional campaign with the NBC Television Station Group and its broadcasts of Sunday Night Football with Bob Costas and Tiki Barber. This includes 30 second HD DVD ads, web sponsorships promoting the format, as well as special on-air vignettes that will build awareness and educate consumers about HD DVD throughout the holidays and into 2008.

In addition, in order to allow consumers to enjoy the HD DVD experience right out of the box, Toshiba is offering consumers free movies with the purchase of their third generation players. With Toshiba's new bundle promotion, consumers will take home the highly acclaimed HD DVDs "300" from Warner Home Video and "The Bourne Identity" from Universal Studios Home Entertainment.

"Warner is excited to offer consumers who purchase the new Toshiba HD DVD players the opportunity to own '300'," said Dorinda Marticorena, SVP Worldwide High Definition Media, Warner Home Video. "Not only is it the best selling HD DVD title to date, but it is also one of the most advanced titles with regard to new and innovative Hi Def features, both on the disc itself and through web connectivity. We believe that with the initial sales of "300", and this promotion, more than a half million consumers will own "300" on HD DVD by the end of this year."

"Now is an exciting time to buy an HD DVD player, with a blockbuster title like 'The Bourne Identity' in the box at retail," said Craig Kornblau, President, Universal Studios Home Entertainment. "Toshiba is leading the way in bringing high definition home, and at prices that will fit in any home theater. By offering The Bourne Identity, in addition to Toshiba's 'Five Free' offer, we're giving consumers an amazing deal."

In addition to its bundle promotion, Toshiba announced "The Perfect HD Offer," which will begin on October 1st 2007 and continue until February 28th 2008. As a result, with the purchase of any Toshiba HD DVD player, consumers will be able to select five HD DVD titles for free, from a selection of 15, via a mail-in offer. Full offer details will be available at http://www.toshibahddvd.com.

Sony Bolsters Blu-Ray Disc Player Line With Two New Models
Adding ES and Step-up Models with Advanced Audio Codec Support
By PR Newswire
DENVER, Sept. 5 /PRNewswire/ -- (Booth #600) -- Sony introduced two additional Blu-ray Disc(TM) (BD) players today offering a full range of features.

Optimized for the home theater enthusiast, the new BDP-S2000ES model is the first Blu-ray Disc player in Sony's "Elevated Standard" (ES) line. This model, as well as the new BDP-S500, which complements Sony's current BDP-S300 BD player, features full high-definition 1080/60p and 24p True Cinema output. They support 7.1 channel linear PCM and Dolby(R) TrueHD, Dolby(R) Digital Plus, as well as dts-HD(TM) High Resolution Audio bitstream output via HDMI(TM) (ver1.3).

"Consumer support of Sony's Blu-ray Disc products has been outstanding and the new models are targeted to satisfy the demand of those who crave an even greater level of entertainment and performance," said Chris Fawcett, vice president of marketing for Sony Electronics' Home Product Division. "From the enthusiast level of our ES line down to the entry-level models, our commitment to the finest quality video and sound delivered by the BD format has never been stronger."

The BDP-S2000ES model features dual shield construction, which prevents dust from collecting on the BD drive, and a rigid drive bracket to minimize vibration. The player also sports a rigid beam chassis that reduces internal vibration, improving playback.

Similar to other Sony ES products, the unit's aluminum insulator feet help isolate the player from external vibrations, while separate audio and video boards deliver better sound and picture quality. The unit also includes the IR-in feature for custom installation market.

The BDP-S2000ES and BDP-S500 units both offer 7.1 channel Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio bitstream output, which is optional specification of HDMI ver1.3. This makes them a perfect match for the recently announced STR-DA5300ES and STR-DA4300ES AV receivers, which also feature the ability to decode the advanced audio codecs. The new BD players also feature Dolby TrueHD, along with the Dolby Digital Plus and DTS-HD High Resolution Audio decoding function via HDMI, to offer a better sound experience with existing receivers.

The Blu-ray Disc players feature 1080/60p and 24p True Cinema output. They are compatible with most standard DVDs and feature 1080p upscaling through HDMI to capable HDTV sets, improving the picture performance of existing DVD libraries.

The new players support AVCHD discs encoded with x.v.Color(TM) (xvYCC) technology, an international standard for wide color space. The standard expands the current data range of video by about 1.8 times, allowing the players to output more natural and vivid colors similar to what the human eye can actually see. The players also feature compatibility with an array of video formats, including BD-R/RE (BDMV mode), DVD+R/+RW, DVD-R/-RW (Video Mode), CD, CD-R/RW (CD-DA format), MP3, and JPEG on DVD recordable media.

Both the BDP-S2000ES and BDP-S500 players incorporate BRAVIA(R) Theatre Sync(TM) through HDMI. This allows for integrated operation with a compatible BRAVIA flat-panel LCD HDTV sets and audio/video receivers. With the touch of a button, you can easily power on and synch the inputs of compatible Sony AV devices connected to the players via HDMI for hassle-free enjoyment of high-definition Blu-ray Discs.

The units offer optical and coaxial digital audio outputs, along with 5.1 channel decoding capability for backward compatibility with existing A/V receivers.

The new BDP-S2000ES and BDP-S500 players will be available this fall for about $1,300 and $700, respectively. They will be offered at Sony Style stores, online at sonystyle.com, at military base exchanges, and at authorized retailers nationwide.

SOURCE Sony Electronics, Inc.

Copyright 2007 PR Newswire. All Rights Reserved

To support this historic launch, Toshiba has teamed up with CBS Home Entertainment, with plans to offer purchasers of the boxed set and any Toshiba HD DVD player an exclusive, limited edition "Star Trek" Phaser remote control that will operate Toshiba's HD DVD players. This promotion is planned to coincide with the launch of the "Star Trek" HD DVD boxed set.

Microsoft Shatters the PC-to-Television Barrier, Releases First Details on Extenders for Windows Media Center

Sep 6, 2007 12:01 AM (26 mins ago)


DENVER, Sept. 6 - Watching a live TV broadcast in the living room, pausing it, and then effortlessly resuming it at the same moment from the bedroom or kitchen will soon become even easier, as Microsoft Corp. provides a first look at the new Extenders for Windows(R) Media Center platform, which will power a variety of devices to be released this holiday season. A wave of new cool, quiet, home-theater-quality devices from companies such as Linksys, a division of Cisco Systems Inc.; D-Link Corporation; and Niveus Media Inc. may incorporate new features, including live high-definition (HD) video, wireless networking and expanded support for audio and video formats such as DivX and Xvid.

The new Extender devices, which will be unveiled later this month in a variety of innovative form factors and price points, unleash the pictures, music, video content and live TV from a PC running Windows Vista(R) Home Premium or Windows Vista Ultimate for viewing and listening on a big-screen TV display for the ultimate entertainment solution.

"With more than 60 million Windows Vista Media Center PCs in use worldwide, there are many customers eager to bring the simple and elegant Media Center experience to the televisions in their homes," said

Dave Alles, general manager for eHome at Microsoft. "The new Extenders for Windows Media Center make it easy to get a wide range of personal and Internet content not only on someone's main TV but on all the TVs in the house. Whether it's a high-def show recorded from digital cable, new Internet video, or your personal library of pictures, music and videos, it's all on your television -- just a remote-click away."

New extenders will be available in a wide range of form factors, including both stand-alone set-top boxes and integration with other devices such as DVD players and televisions, so now connecting to a PC running Windows Media Center is even more convenient and seamless than ever. New support for Wireless N high-speed technology means there is no need to run Ethernet cables throughout the home to watch HD video in up to six rooms at once.

Extenders for Windows Media Center are also, for the first time, enhanced to allow support for popular video codecs such as DivX and Xvid, along with continued support for Windows Media(R) Video HD files. These extenders will also lead the industry in supporting the ability to send protected HD content to additional rooms, including recorded TV from over-the-air Advanced Television Systems Committee or Cable Card tuners and movies and music available from providers such as CinemaNow, MovieLink LLC and Napster LLC. Extenders also support Media Center features such as Reuters news feeds, National Public Radio broadcasts, up-to-date sports reports from the FOX Sports Lounge, and subscription music from XM Radio. At the same time, these devices support Parental Controls built into Windows Media Center, allowing parents to choose the content their children are allowed to view.

Consumers have already logged millions of hours of use on Xbox 360s as Extenders for Windows Media Center. Microsoft is working first with Cisco/Linksys, D-Link and Niveus Media to deliver quiet, high-quality products, and the company will be expanding the Extenders' platform to other companies in the future. The new Extenders for Windows Media Center are being demonstrated at the Microsoft booth at the CEDIA EXPO 2007 in Denver Thursday, Sept. 6 through Sunday, Sept. 9.

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

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