With arrogant comments like that, it's not hard to assume that Sony is controlling the Blu-Ray disc association.

I would want a format that is confident it will stand the test of time. Good for them.

...but what does this statement matter? I mean, Burger King could issue a press release projecting that it'll be the only fast food chain within 3 years, but just because a press liaison says something outlandish doesn't make it so.

i am confident i wont be buying a bluray anytime soon

I've not heard a definative about HD being dead - I've talked to a handful of people from both BB and CC, and they've both are addament about letting people know that HD is actually selling quite well compared to BD, in alot of cases selling better.


But we all have dreams... we all have dreams.





'...but what does this statement matter? I mean, Burger King could issue a press release projecting that it'll be the only fast food chain within 3 years, but just because a press liaison says something outlandish doesn't make it so.'

- Adam Tyner


I would have to agree with this statement and would let it ring true for sales on HD compared to BD.

It's gonna take a lot longer than 3 years for it to only be high defintion DVDs out there. There are still way too many people who don't have HDTVs and stuff. I understand you don't need an HDTV but what the hell is the point in buy HD movies if you can't watch them in HD?

You'll have to. Apparently it will be the only format available in three years.

You and me both.
I'm fairly certain that i would have become a dual format owner by now had it not been for the BDA's constant bullshit claims. They post their lies and spins to trick people into thinking Blu-Ray should be the smart choice, but they have turned me off completely to the point that i would go back to regular DVD's before i would ever support Blu-Ray. I will be on cloud fucking nine with a smile big as a chesire cat if BD loses this war.

But we are talking about a technology that may or may not survive in 3 years, not a successful fast food chain that's been established for decades. I would want my company assuring me that it will be around. If HD disc sales don't at least approach DVD in three years, they likely won't be going anywhere. It's good that the technology is aware of these high stakes and working to succeed.

Of course it's all fluff. But it gives an idea into the mind of the developers. It's cutthroat competition out there, not a peace march. I rather them overconfident than the other.

Confidence is one thing, straight up arrogance is another... This kind of arrogance hampers the growth of the medium.

Both formats will benefit with increased HDTV sales, which will keep happening. SDTVs are getting quickly phased out and HDTV prices are falling. I can see either one taking larger chunks in sales out of dvd over the next few years. Players will eventually reach that magic $200 number.

The main driving force behind all of this is the stagnant worldwide sales of DVDs and players. When growth of the current format leveled off last summer (2nd quarter '06), the industry needed to accelerate the move to a new platform so profits could be maintained (or increased).
A lot of consumers are happy with DVD playback, so it will be interesting to see how this develops. I, for one, am impressed how aggressive Sony has become with this issue, even to the point of jeopardizing the launch of the Playstation 3.

There's a difference between "around" and "completely supplanting one of the most successful consumer electronics products the world has ever seen".

To make such a ridiculous claim isn't being overconfident. They're either delusional or flat-out lying.

$17 billion of DVDs were sold last year. According to projections last summer, high-def sales for pre-recorded media would be around $3 billion in 2010. I'm curious if Sony expects the DVD market to dwindle to a tiny, tiny, tiny percentage of what it is now (remember, sales haven't really been dropping; it's just that growth has been flat) or if estimates dating back a little over six months are off by many, many hundreds of percent.

With the top-selling discs on both formats having barely moved in the tens of thousands, I don't see how there's anything that would cause analysts and studio beancounters to rush back to their desks and retally their visions of the future. Sales for both formats are anemic.

I'm sure things will improve, but if the Blu-ray camp sincerely thinks that they'll reach the ubiquity of DVD -- with multiple players in nearly every home and a drive in virtually every computer over the past however many years (that omnipresence is a huge part of why so many DVDs were sold, so Blu-ray would have to have a similar presence in order to dominate it) -- within three years, then they're not worth listening to, and yes, I think it's every bit as outlandish as the fast food analogy I made.

. . .

In fairness, though, the text of the article never makes any reference to DVD, and surely if something like this had actually been said, it would be more widely reported. I think the author of the article may have taken a quote out of context and expanded it to encompass DVD.

No, I dont think its this either. Sony has already said the war is over and that BD won.

http://bluray.highdefdigest.com/news/list/5

Honestly I don't pay any real attention to the marketing shit from either camp. I just look for movies I want on both formats. In 2006, HD was king for that. In 2007, it's BD.

That's got nothing to do with spin. It's just the truth. I still own more HD-DVD's than Blu-Ray's, but that will probably change by the summer. Up to an including the "mega-announcement" for June, of which I only want 2 discs, I think there are only about 10 HD-DVD's I'll be buying between now and the end of June.

I've never liked Sony's marketing. I'm just going where the movie are.

I guess we'll just have to see what happens in 2010.

"Within three years it will just be Blu-ray," - what will just be blu-ray? the quote is so shorn of context it's possible to put just about any interpretation on it that one wants to. those doing so reveal their own bias as much as any from this bda bod.

for instance, this was a quote given at a hardware show, so it could reasonably be argued that he was predicting that in 3 years the only optical hardware being launched (at cebit '10) would be blu-ray. or perhaps the world will end in 3 years and only a solitary bd player will survive. it's kind of a fun game to play, though totally pointless.

Or maybe those doing so are responding to the headline of the article as it was posted.

Everything comes to price. Hey, if in 3 years, they could have a BR player for $200 or less and discount most of their discs to $10 or below (which is what we're finding many SD selling for now when they're discounted) then I say they have a good chance.

I've been holding off getting anything HD including a HD-TV simply because the prices are still too high and HD hasn't proven itself to be "must have" for the common household where SD is still of acceptable quality.

I will definitely upgrade one day, but it may well be beyond 3 years.

Blu-ray is by most any reasonable definition winning, and there's nothing on the horizon to suggest that the judges will ever give another round to HD DVD, but no one's won anything. Sales of software in both formats are still pretty comparable at this point.

Don't be needlessly argumentative.

the headline is just sensationalist editorializing. anyone who atributes that as a direct quote needs to do a little more reading.

In two years, Blu-ray players will achieve artificial intelligence and will launch a nuclear strike to wipe out the human race. Sentient Blu-ray players will then wage a battle to cleanse the earth of all other non-Blu-ray technology.

Within three years, it will just be Blu-ray.

Josh Z Connor?

da dum - da dum - da dum
da dum dum
da dum - da dum - da dum


New Sony BDP-T1 Industrial Blu-ray Player

At least there's hope that the HD DVD camp will reprogram an older model Blu-Ray player and send it back in time to save Josh Z.