Please help me for an MBA study [updated please answer the second survey as well]
 

Hey all,

I'm currently pursuing an MBA in marketing and for my consumer behavior class I have been given the assignment of researching any compulsive purchasing obsessions. What better topic to pick than DVDs! Please take 5 minutes of your time to participate in the survey.

Your results will greatly appreciated!!!

Here is the link to the survey:

http://www.zoomerang.com/survey.zgi?p=WEB224UDKGWBYK

Thanks again everybody!

Attention!!!

I made a second survey...after you finish the first one, please take this one too.

http://www.zoomerang.com/survey.zgi?p=WEB224UMF635N3

Thanks again!!!

You're welcome. :)

Completed it.

Interesting stuff, will you be able to post your findings when you're done?

I took it.

I do wonder how you'll be able to determine "compulsive" habits from those questions. Collection size and number of times shopping for DVDs doesn't (IMO) equate to compulsive buying.

Nonetheless, you'll likely have some interesting data that I am sure a distributor would love to get their grubby mits on.

Always willing to help out a fellow student.

I took your survey. Considering who you are dealing with at this forum, the collection size options should be extended -- "1000 or more" is pretty limiting.

ps.- the link to your DVDProfiler collection in your signature is locked.

Took the survey.

Did it.

I took it. Always happy to help out a fellow marketing student.

Done... Glad to help.

Completed it, let us know how it works out!

You have my info. Good luck with the assignment.

OK, I did my duty!

Completed. I'd be very interested to see the results.

Done and done...

There was a part of order of importance (for reasons of buying) I would have given low scores to all the possibilites but that was not possible.

done.

Please let us know on your findings! :)

I minor gripe about question 13:

It really should be whether you buy DVD's that are released in their their OAR. There also might be something about anamorphic releases. For example, I will only buy DVD's that are OAR and "enhanced for widescreen televisions" (if applicable)

WOW!! You guys really came through even better than I had hoped. I already have almost 70 responses and it's not even been like 4 hours since I started it. I really appreciate it and hope I can make some sense out of the data. I would like to make note that I probably should have gotten outside opinions before I finalized it, as I didn't even catch those issues regarding complications such as the aspect ratio and unrated questions. However, I still managed to get the basic jist that you guys prefer the real stuff rather than incorrect ratios. This site was recommended to me by a fellow MBAer since it has a lot of great features in its free version, however, it unfortunately only allows you to perform cross tabulations in the paid version. Guess that means I'm gonna be up pretty late tonight making sense of the data via excel input.

By the way, BMAG, I never even realized that and when I get home tonight I'll be sure to update my DVD Profiler.

Once again, thanks a lot you guys!

Done.

Done

Count me in.

done.

Done.

Some bargain :sad:

oops, I mean done :D

I took the survey, glad to help out.

took survey....hope it helps :)

ditto

Took the survey.
I just completed my thesis for my MBA in Marketing last week, so if you're looking for any help, you can email me at: [email protected]

good luck!

Done.

If I can comment on something, as someone who studied marketing and does it professionally:

I think the questions don't seem to be too relevant to compulsive behavior. While I realize I am linking you to an astrology site, I did a 10-second search on Google and this was the first result that seemed applicable:

Italics are mine. The questions aren't perfect, but could address the topic.

<hr>

Signs of Compulsive Shopping

A tendency to shop and spend large amounts of money during times of depression or emotional distress. (How do you feel after buying a DVD? Do you look forward to going on your weekly DVD buying trip?)

Buying excessive amounts of items that never get used, especially if they already possess these items at home. Compulsive shoppers may buy large amounts of clothing for example, when they have an excess of clothes at home that have never even been worn. ("How many unwatched DVDs do you have?")

<s>Unused items are frequently disposed of, sometimes even in the original packaging or with the tags still attached.</s> (Who throws a DVD out?)

Lying about shopping or the amount of money spent. ("If applicable, does your SO know how much you've spent on DVDs this year?" or
"How closely have you calculated your DVD expenditures?
A. To the penny
B. To the dollar
C. Within $50.
D. I have no idea how much I spent"

Running up large amounts of debt or buying unnecessary items instead of paying bills. ("Have you ever gone into a store without the intention of buying a DVD and decided to buy the DVD instead of the item you went to get in the first place?")

Borrowing or stealing money to shop. ("Have you ever stolen a DVD from a store or friend?")

Shopping or money spent interferes with work or relationships. ("Do you feel work gets in the way of your DVD marathons?")

<hr>

Some of these are exaggerated, but you get the idea.

Done. (Where's my free DVD? :D )

Done. Those few questions made me realize I'm really compulsive. Not necessarily obsessive, but definitely compulsive.

I went ahead and took it as well, good luck with the study and let us know the results.

Always happy to help a fellow student - taking it right now.

Just finished.

I took it too. Didn't know what to put for "How often do you shop?" so I put weekly. The truth is that there are close to 20 CD and DVD stores within a couple of blocks of my apartment, and I typically walk into one or two a day after work.

Question 6 could use an option for mass-market general retailers such as Wal-Mart, Target, or the like. Those places sell more DVDs than the other options. An option for used DVDs could also be in there.

The Bus, about your suggestion for questions: "Buying excessive amounts of items that never get used, especially if they already possess these items at home." How many times have you bought a DVD you already have without realizing it?

My 2 cents are in.

That's an excellent question. The other day I bought About Schmidt not knowing if I had it or not, but being almost sure I didn't. It was on sale for $3.75 so even if I was wrong, it was a good Christmas gift.

Turns out I didn't have it.