That is a phenominal price for it. Too bad I paid $44 for the Blu-Ray set on release day.

The only thing this has in common with Lost is JJ Abrams and a few writers/producers who now work on this show.

I hate to see people blind buy stuff just because it's cheap without having a genuine interest in the show and end up throwing it in the closet. I would say if your willing to stick with it through it's bumps and bruises in season 1, this makes great weekend viewing. I think it's a really good show and there are a few fans in the TV forum who can back me up on it.

I LOVE this show, I really didn't start watching it faithfully until mid season one, so I have been meaning to catch up. I'll probably wait until season two ends to watch this. I was holding out on finding the Blu ray for a good price, but for 10 bucks? This will do!

Just got the "ready for pick-up" email - terrific deal, and probably my first Best Buy purchase in the last year.

I got both Supernatural S4 and Fringe AND I paid with a giftcard...I still can't believe the price! In the store I went to, there was a nice cardboard display of both DVD's with tons of copies, and I was worried they wouldn't have any left... Thanks OP, the sign on the display read "as advertised" but I never saw it anywhere.

It's "hidden" in the back of the ad. How sneaky!

I got your back. I got the first two discs of this from Netflix and thought it was okay (the wife didn't like it) at first, but nothing special. For whatever reason, we stuck with it and by the 4th disc, we were hooked. So I do understand the disinterest in the show, but it does start cooking around the middle of the season.

I read the prequel comic and found it rather bland (thus my expectations were skewed), but I stuck with Fringe past the first few episodes and wound up loving it. What a super, unexpected price--so nabbed this my first available opportunity. Ditto on the cardboard display confusion.

For $10 you can't beat it. Watch it then sell it on eBay, you'll make your money back at that price.

Is that $5 coupon available anywhere online to print out?

My guess would be that he used a $5 Reward Zone certificate.

I PM'd at Target yesterday (the last day of the sale) and they tried to tell me in wasn't the same item. The copy I got though didn't have the exclusive Target disc, so it most definitely was the same item. As soon as I disputed it the guest service employee said "Alright I'll give it to you." Target really tries to make it difficult to PM sometimes

Looks like Amazon won't come to the party and match the price online, even though loads of third-party sellers on their platform will. Amazon actually raised their price from $17 to 19.50 midway through the sale period.

WOW!!! When does (or did) the sale end??

It was part of a weekly sale that ended on February 20.

Yeah, it was a $5 Reward Zone coupon.