Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
10-22-10, 02:02 PM
#1
DVD Talk Legend
Thread Starter
Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Deadline Hollywood has posted that Paranormal Activity 2 did $6.3 million during the 10pm - midnight hours of last night; biggest midnight opening ever for an R-rated film.
So, um, I guess we will be all seeing Paranormal Activity 3 next Halloween instead of Saw VIII.
So, um, I guess we will be all seeing Paranormal Activity 3 next Halloween instead of Saw VIII.
10-22-10, 02:04 PM
#2
DVD Talk Hero
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Seems like it, people like "boo" jumps and PA2 certainly seems to offer them up.
10-22-10, 02:05 PM
#3
DVD Talk Legend
Join Date: Aug 2006
Location: Behind the Orange Curtain
Posts: 20,085
Likes: 0
Received 7 Likes
on
7 Posts
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Too bad that won't count towards their bottom line for the weekend, unless Paramount wants to be lame and add it in. I'm guessing it'll do $25m tops.
10-22-10, 02:06 PM
#4
DVD Talk Legend
Thread Starter
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
10-22-10, 02:18 PM
#6
DVD Talk Hero
10-22-10, 02:39 PM
#7
DVD Talk Limited Edition
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
It's funny how Lionsgate made big news by making a low budget horror franchise with saw (each costing around 10 million). Paramount comes along and makes a franchise with home video cameras.
10-22-10, 03:23 PM
#9
DVD Talk Special Edition
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Hell yeah. I'm happy that PA 2 is doing well.
I'm planning to watch it this sat nite.
I'm planning to watch it this sat nite.
10-22-10, 04:39 PM
#10
DVD Talk Gold Edition
Join Date: Feb 2000
Location: Space Junk Galaxy
Posts: 2,470
Likes: 0
Received 0 Likes
on
0 Posts
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
PA2 was made for $3 million dollars, with another $10 million spent on marketing.
source: L.A. Times
source: L.A. Times
10-23-10, 02:36 AM
#12
DVD Talk Legend
Thread Starter
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Originally Posted by Deadline Hollywood
1. Paranormal Activity 2 (Paramount) NEW [3,216 Theaters]
Friday $18.5M (including a record $6.3M midnight gross), Estimated Weekend $35M
On a budget of $3 million! Earlier in the day, Paramount was gushing to me what a "spectacular number" $6.3 million is for the Paranormal Activity sequel's midnight screenings from 1,800 screens, which passed Watchmen's $4.6 million as the highest midnight grosser for an "R"-rated film of all time. "The film had its roots at midnight so it was positioned as opening at midnight Thursday night," a studio exec explained to me. Whereas the first film started off as a sleeper in a few locations and expanded its release week by week as word of mouth grew and a smart TV ad campaign got going, Paramount for the sequel has secured 3,216 locations for today's North American box office. Hollywood was convinced that PA2 could crack break the $30 million barrier for the full weekend, always tough for any R-rated flick, but $35M is truly overperforming. It's certainly bigger than the best weekend of the first which was $21.1 million. Also Rotten Tomatoes is showcasing strong positive reviews for a horror film at 75%, which is almost as good as the original's 82%. "There is no Blair Witch curse here," a Paramount exec gushed to me by email.
2. Jackass 3D (Paramount) Week 2 [3,111 Theaters]
Friday $7.7M, Estimated Weekend $24.5M, Estimated Cume $90M
3. Red (Summit) Week 2 [3,273 Theaters]
Friday $4.5M, Estimated Weekend $13.5M
4. Hereafter (Warner Bros) Week 2 [2,181 Theaters]
Friday $4M, Estimated Weekend $11.5M
5. Secretariat (Disney) Week 3 [3,108 Theaters]
Friday $2M, Estimated Weekend $6.5M
Friday $18.5M (including a record $6.3M midnight gross), Estimated Weekend $35M
On a budget of $3 million! Earlier in the day, Paramount was gushing to me what a "spectacular number" $6.3 million is for the Paranormal Activity sequel's midnight screenings from 1,800 screens, which passed Watchmen's $4.6 million as the highest midnight grosser for an "R"-rated film of all time. "The film had its roots at midnight so it was positioned as opening at midnight Thursday night," a studio exec explained to me. Whereas the first film started off as a sleeper in a few locations and expanded its release week by week as word of mouth grew and a smart TV ad campaign got going, Paramount for the sequel has secured 3,216 locations for today's North American box office. Hollywood was convinced that PA2 could crack break the $30 million barrier for the full weekend, always tough for any R-rated flick, but $35M is truly overperforming. It's certainly bigger than the best weekend of the first which was $21.1 million. Also Rotten Tomatoes is showcasing strong positive reviews for a horror film at 75%, which is almost as good as the original's 82%. "There is no Blair Witch curse here," a Paramount exec gushed to me by email.
2. Jackass 3D (Paramount) Week 2 [3,111 Theaters]
Friday $7.7M, Estimated Weekend $24.5M, Estimated Cume $90M
3. Red (Summit) Week 2 [3,273 Theaters]
Friday $4.5M, Estimated Weekend $13.5M
4. Hereafter (Warner Bros) Week 2 [2,181 Theaters]
Friday $4M, Estimated Weekend $11.5M
5. Secretariat (Disney) Week 3 [3,108 Theaters]
Friday $2M, Estimated Weekend $6.5M
If it did $18.5 million on Friday and they're predicting only a $35 million weekend, that means it's going to drop more than 50% tomorrow (or technically today as I'm posting this at 12:32 AM).
If you reduce the $6.3 million taken from midnight, you're left with a true $12.2 million gross for Friday. Now for shits and giggles, the film contains no drops and picks up another $12 million for Saturday, you're still at almost $32 million for the weekend with Sunday still not having entered the picture.
$40 million opening weekend, I can see. Something higher? I wouldn't be surprised. $35 million or less? I don't think so.
10-23-10, 06:23 AM
#13
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
All I know is that it must be all smiles at Paramount this weekend. Approximately $100m in profit on a $23m investment.
10-23-10, 11:23 AM
#14
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Wait a second. Only an estimated weekend of $35 million when it's already collected $18 million? Something doesn't compute.
If it did $18.5 million on Friday and they're predicting only a $35 million weekend, that means it's going to drop more than 50% tomorrow (or technically today as I'm posting this at 12:32 AM).
If you reduce the $6.3 million taken from midnight, you're left with a true $12.2 million gross for Friday. Now for shits and giggles, the film contains no drops and picks up another $12 million for Saturday, you're still at almost $32 million for the weekend with Sunday still not having entered the picture.
$40 million opening weekend, I can see. Something higher? I wouldn't be surprised. $35 million or less? I don't think so.
If it did $18.5 million on Friday and they're predicting only a $35 million weekend, that means it's going to drop more than 50% tomorrow (or technically today as I'm posting this at 12:32 AM).
If you reduce the $6.3 million taken from midnight, you're left with a true $12.2 million gross for Friday. Now for shits and giggles, the film contains no drops and picks up another $12 million for Saturday, you're still at almost $32 million for the weekend with Sunday still not having entered the picture.
$40 million opening weekend, I can see. Something higher? I wouldn't be surprised. $35 million or less? I don't think so.
The Ring Two is a pretty comparable title with an opening of $35 mil. It had drops of 11% on Saturday and 45% on Sunday. I think PA2 will be better received. Of course, The Ring Two opened in March, so it didn't have football to deal with, so it's not an exact comparison.
10-23-10, 11:26 AM
#15
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Unadjusted for inflation, The Grudge has the highest October opening for a horror movie at $39.1 mil.
IF you assume Signs and The Village are both horror, as box office mojo does, then they both have higher openings overall. If you don't, then PA2 should be the new record holder for the horror genre.
IF you assume Signs and The Village are both horror, as box office mojo does, then they both have higher openings overall. If you don't, then PA2 should be the new record holder for the horror genre.
10-23-10, 12:04 PM
#16
DVD Talk Legend
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Whether it's 35 or 40mill for the wknd, that's pretty impressive. I guess we'll see PA3 next October...
10-23-10, 02:17 PM
#17
DVD Talk Hero
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Deadline does that sometimes. They'll give the Friday estimates, and then Saturday and Sunday barely combine to match Friday's total. I'm assuming this will be another front loaded horror movie. So if it did $18 mil Friday, I'm guessing at most, a 25% drop today, which would be $13.5 mil. Even assuming a massive 40% drop for Sunday, that is still another $8.1 mil for a total of $39.6 mil. Unless today and tomorrow completely tank, then this should be over $40 mil.
The Ring Two is a pretty comparable title with an opening of $35 mil. It had drops of 11% on Saturday and 45% on Sunday. I think PA2 will be better received. Of course, The Ring Two opened in March, so it didn't have football to deal with, so it's not an exact comparison.
The Ring Two is a pretty comparable title with an opening of $35 mil. It had drops of 11% on Saturday and 45% on Sunday. I think PA2 will be better received. Of course, The Ring Two opened in March, so it didn't have football to deal with, so it's not an exact comparison.
You more or less have to ignore the midnight gross when estimating a drop for Saturday or Sunday.
So say in actuality it made around $12.3m on Friday. So they're assuming it will make around $9.5m on Saturday (a 22.7% drop) and around $7m on Sunday. A drop from Friday to Saturday is extremely common with horror movies.
Seems reasonable to me.
That said, the "usually" more accurate Box Office Mojo has Friday at over $20m, so in all likelihood, it will pick up closer to $40m.
| Stay tuned for daily updates... | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Last edited by RichC2; 10-23-10 at 02:25 PM.
10-24-10, 10:08 AM
#18
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Not surprisingly, Deadline has updated their numbers for PA2.
1. Paranormal Activity 2 (Paramount) NEW [3,216 Theaters]
Friday $20M, Saturday $14M, Weekend $43.5M
1. Paranormal Activity 2 (Paramount) NEW [3,216 Theaters]
Friday $20M, Saturday $14M, Weekend $43.5M
10-24-10, 03:53 PM
#20
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
1 N Paranormal Activity 2 Par. $41,500,000 - 3,216 - $12,904 $41,500,000 $3 1
2 1 Jackass 3-D Par. $21,600,000 -57.1% 3,111 +30 $6,943 $87,147,000 $20 2
3 2 Red Sum. $15,000,000 -31.1% 3,273 +18 $4,583 $43,483,000 $58 2
4 28 Hereafter WB $12,005,000 +5,348.8% 2,181 +2,175 $5,504 $12,320,000 $50 2
5 3 The Social Network Sony $7,300,000 -29.2% 2,921 +53 $2,499 $72,931,000 $50 4
6 4 Secretariat BV $6,917,000 -25.8% 3,108 +36 $2,226 $37,360,000 $35 3
7 5 Life as We Know It WB $6,150,000 -31.3% 3,019 -131 $2,037 $37,615,000 $38 3
8 6 Legend of the Guardians: The Owls of Ga'Hoole WB $3,175,000 -24.9% 2,236 -266 $1,420 $50,172,000 $80 5
9 7 The Town WB $2,720,000 -31.6% 1,918 -450 $1,418 $84,653,000 $37 6
10 9 Easy A SGem $1,750,000 -33.5% 1,632 -682 $1,072 $54,785,000 $8 6
11 10 Wall Street: Money Never Sleeps Fox $1,215,000 -48.6% 1,255 -790 $968 $49,972,000 $70 5
12 8 My Soul to Take Uni. $1,056,000 -66.7% 1,689 -840 $625 $13,969,000 $25 3
2 1 Jackass 3-D Par. $21,600,000 -57.1% 3,111 +30 $6,943 $87,147,000 $20 2
3 2 Red Sum. $15,000,000 -31.1% 3,273 +18 $4,583 $43,483,000 $58 2
4 28 Hereafter WB $12,005,000 +5,348.8% 2,181 +2,175 $5,504 $12,320,000 $50 2
5 3 The Social Network Sony $7,300,000 -29.2% 2,921 +53 $2,499 $72,931,000 $50 4
6 4 Secretariat BV $6,917,000 -25.8% 3,108 +36 $2,226 $37,360,000 $35 3
7 5 Life as We Know It WB $6,150,000 -31.3% 3,019 -131 $2,037 $37,615,000 $38 3
8 6 Legend of the Guardians: The Owls of Ga'Hoole WB $3,175,000 -24.9% 2,236 -266 $1,420 $50,172,000 $80 5
9 7 The Town WB $2,720,000 -31.6% 1,918 -450 $1,418 $84,653,000 $37 6
10 9 Easy A SGem $1,750,000 -33.5% 1,632 -682 $1,072 $54,785,000 $8 6
11 10 Wall Street: Money Never Sleeps Fox $1,215,000 -48.6% 1,255 -790 $968 $49,972,000 $70 5
12 8 My Soul to Take Uni. $1,056,000 -66.7% 1,689 -840 $625 $13,969,000 $25 3
10-25-10, 12:04 AM
#22
DVD Talk Hero
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Great hold for Red 
10-25-10, 12:05 AM
#23
DVD Talk Legend
Thread Starter
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Since Paramount spent $13 million (production + prints + advertising) and claims, let's lowball this number, 70% of the opening gross; yeah, Paramount is already profiting.
10-25-10, 08:11 AM
#24
DVD Talk Limited Edition
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness
Especially since studios normally take a much higher % on opening weekend then later weeks. So it might not be the typical 3x budget+marketing to reach profits.
Either way, Paranormal 3 will be coming.
Either way, Paranormal 3 will be coming.
10-25-10, 08:18 AM
#25
DVD Talk Hall of Fame
Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness