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Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

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Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Old 10-22-10, 03:02 PM
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Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Deadline Hollywood has posted that Paranormal Activity 2 did $6.3 million during the 10pm - midnight hours of last night; biggest midnight opening ever for an R-rated film.

So, um, I guess we will be all seeing Paranormal Activity 3 next Halloween instead of Saw VIII.
Old 10-22-10, 03:04 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Seems like it, people like "boo" jumps and PA2 certainly seems to offer them up.
Old 10-22-10, 03:05 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Too bad that won't count towards their bottom line for the weekend, unless Paramount wants to be lame and add it in. I'm guessing it'll do $25m tops.
Old 10-22-10, 03:06 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by KillerCannibal View Post
Too bad that won't count towards their bottom line for the weekend, unless Paramount wants to be lame and add it in. I'm guessing it'll do $25m tops.
Paramount will be lame and add it in.
Old 10-22-10, 03:15 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

I wonder if PA2 will make a profit, it had to cost a ton to make.
Old 10-22-10, 03:18 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by sauce07 View Post
I wonder if PA2 will make a profit, it had to cost a ton to make.
Undoubtably. I know for a fact it's behind Avatar and the 3rd Pirates of the Caribbean movie, but not by much.
Old 10-22-10, 03:39 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by RichC2 View Post
Undoubtably. I know for a fact it's behind Avatar and the 3rd Pirates of the Caribbean movie, but not by much.
I heard it cost $2.75 billion to make

It's funny how Lionsgate made big news by making a low budget horror franchise with saw (each costing around 10 million). Paramount comes along and makes a franchise with home video cameras.
Old 10-22-10, 03:55 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Boxoffice.com had $28 mil for the weekend, but I think it could get closer to $35 mil or so.
Old 10-22-10, 04:23 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Hell yeah. I'm happy that PA 2 is doing well.

I'm planning to watch it this sat nite.
Old 10-22-10, 05:39 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by sauce07 View Post
I wonder if PA2 will make a profit, it had to cost a ton to make.
PA2 was made for $3 million dollars, with another $10 million spent on marketing.

source: L.A. Times
Old 10-22-10, 06:36 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Old 10-23-10, 03:36 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by Deadline Hollywood
1. Paranormal Activity 2 (Paramount) NEW [3,216 Theaters]
Friday $18.5M (including a record $6.3M midnight gross), Estimated Weekend $35M

On a budget of $3 million! Earlier in the day, Paramount was gushing to me what a "spectacular number" $6.3 million is for the Paranormal Activity sequel's midnight screenings from 1,800 screens, which passed Watchmen's $4.6 million as the highest midnight grosser for an "R"-rated film of all time. "The film had its roots at midnight so it was positioned as opening at midnight Thursday night," a studio exec explained to me. Whereas the first film started off as a sleeper in a few locations and expanded its release week by week as word of mouth grew and a smart TV ad campaign got going, Paramount for the sequel has secured 3,216 locations for today's North American box office. Hollywood was convinced that PA2 could crack break the $30 million barrier for the full weekend, always tough for any R-rated flick, but $35M is truly overperforming. It's certainly bigger than the best weekend of the first which was $21.1 million. Also Rotten Tomatoes is showcasing strong positive reviews for a horror film at 75%, which is almost as good as the original's 82%. "There is no Blair Witch curse here," a Paramount exec gushed to me by email.

2. Jackass 3D (Paramount) Week 2 [3,111 Theaters]
Friday $7.7M, Estimated Weekend $24.5M, Estimated Cume $90M

3. Red (Summit) Week 2 [3,273 Theaters]
Friday $4.5M, Estimated Weekend $13.5M

4. Hereafter (Warner Bros) Week 2 [2,181 Theaters]
Friday $4M, Estimated Weekend $11.5M

5. Secretariat (Disney) Week 3 [3,108 Theaters]
Friday $2M, Estimated Weekend $6.5M
Wait a second. Only an estimated weekend of $35 million when it's already collected $18 million? Something doesn't compute.

If it did $18.5 million on Friday and they're predicting only a $35 million weekend, that means it's going to drop more than 50% tomorrow (or technically today as I'm posting this at 12:32 AM).

If you reduce the $6.3 million taken from midnight, you're left with a true $12.2 million gross for Friday. Now for shits and giggles, the film contains no drops and picks up another $12 million for Saturday, you're still at almost $32 million for the weekend with Sunday still not having entered the picture.

$40 million opening weekend, I can see. Something higher? I wouldn't be surprised. $35 million or less? I don't think so.
Old 10-23-10, 07:23 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

All I know is that it must be all smiles at Paramount this weekend. Approximately $100m in profit on a $23m investment.
Old 10-23-10, 12:23 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by Matthew Chmiel View Post
Wait a second. Only an estimated weekend of $35 million when it's already collected $18 million? Something doesn't compute.

If it did $18.5 million on Friday and they're predicting only a $35 million weekend, that means it's going to drop more than 50% tomorrow (or technically today as I'm posting this at 12:32 AM).

If you reduce the $6.3 million taken from midnight, you're left with a true $12.2 million gross for Friday. Now for shits and giggles, the film contains no drops and picks up another $12 million for Saturday, you're still at almost $32 million for the weekend with Sunday still not having entered the picture.

$40 million opening weekend, I can see. Something higher? I wouldn't be surprised. $35 million or less? I don't think so.
Deadline does that sometimes. They'll give the Friday estimates, and then Saturday and Sunday barely combine to match Friday's total. I'm assuming this will be another front loaded horror movie. So if it did $18 mil Friday, I'm guessing at most, a 25% drop today, which would be $13.5 mil. Even assuming a massive 40% drop for Sunday, that is still another $8.1 mil for a total of $39.6 mil. Unless today and tomorrow completely tank, then this should be over $40 mil.

The Ring Two is a pretty comparable title with an opening of $35 mil. It had drops of 11% on Saturday and 45% on Sunday. I think PA2 will be better received. Of course, The Ring Two opened in March, so it didn't have football to deal with, so it's not an exact comparison.
Old 10-23-10, 12:26 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Unadjusted for inflation, The Grudge has the highest October opening for a horror movie at $39.1 mil.

IF you assume Signs and The Village are both horror, as box office mojo does, then they both have higher openings overall. If you don't, then PA2 should be the new record holder for the horror genre.
Old 10-23-10, 01:04 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Whether it's 35 or 40mill for the wknd, that's pretty impressive. I guess we'll see PA3 next October...
Old 10-23-10, 03:17 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by Mr. Cinema View Post
Deadline does that sometimes. They'll give the Friday estimates, and then Saturday and Sunday barely combine to match Friday's total. I'm assuming this will be another front loaded horror movie. So if it did $18 mil Friday, I'm guessing at most, a 25% drop today, which would be $13.5 mil. Even assuming a massive 40% drop for Sunday, that is still another $8.1 mil for a total of $39.6 mil. Unless today and tomorrow completely tank, then this should be over $40 mil.

The Ring Two is a pretty comparable title with an opening of $35 mil. It had drops of 11% on Saturday and 45% on Sunday. I think PA2 will be better received. Of course, The Ring Two opened in March, so it didn't have football to deal with, so it's not an exact comparison.
It's $18.6 for Friday including $6.3m from Midnight showings - where theaters generally dedicate numerous screens for simultaneous showings.

You more or less have to ignore the midnight gross when estimating a drop for Saturday or Sunday.

So say in actuality it made around $12.3m on Friday. So they're assuming it will make around $9.5m on Saturday (a 22.7% drop) and around $7m on Sunday. A drop from Friday to Saturday is extremely common with horror movies.

Seems reasonable to me.

That said, the "usually" more accurate Box Office Mojo has Friday at over $20m, so in all likelihood, it will pick up closer to $40m.


Stay tuned for daily updates...
Rank*TitleFriday
10/22

(Estimates)
Saturday
10/23
Sunday
10/24
Monday
10/25
<big>1</big>PARANORMAL ACTIVITY 2
<small>Paramount

</small>3,216
$20,100,000


<nobr><small>-- / $6,250</small></nobr>
<nobr><small>$20,100,000 / 1</small></nobr>

N/A

N/A

N/A
<big>2</big>JACKASS 3-D
<small>Paramount

</small>3,111
$7,570,000


<nobr><small>+130.2% / $2,433</small></nobr>
<nobr><small>$73,117,000 / 8</small></nobr>

N/A

N/A

N/A
<big>3</big>RED
<small>Summit Entertainment

</small>3,273
$4,534,000


<nobr><small>+182.5% / $1,385</small></nobr>
<nobr><small>$33,017,000 / 8</small></nobr>

N/A

N/A

N/A
<big>4</big>HEREAFTER
<small>Warner Bros.

</small>2,181
$4,135,000


<nobr><small>+15518.5% / $1,896</small></nobr>
<nobr><small>$4,450,000 / 8</small></nobr>

N/A

N/A

N/A
<big>5</big>THE SOCIAL NETWORK
<small>Sony / Columbia

</small>2,921
$2,275,000


<nobr><small>+186.5% / $779</small></nobr>
<nobr><small>$67,906,000 / 22</small></nobr>

N/A

N/A

N/A
<big>6</big>LIFE AS WE KNOW IT
<small>Warner Bros.

</small>3,019
$2,005,000


<nobr><small>+179.1% / $664</small></nobr>
<nobr><small>$33,470,000 / 15</small></nobr>

N/A

N/A

N/A
<big>7</big>SECRETARIAT
<small>Buena Vista

</small>3,108
$2,003,000


<nobr><small>+148.1% / $644</small></nobr>
<nobr><small>$32,446,000 / 15</small></nobr>

N/A

N/A

N/A
<big>8</big>THE TOWN
<small>Warner Bros.

</small>1,918
$820,000


<nobr><small>+137.6% / $428</small></nobr>
<nobr><small>$82,753,000 / 36</small></nobr>

N/A

N/A

N/A
<big>9</big>LEGEND OF THE GUARDIANS: THE OWLS OF GA'HOOLE
<small>Warner Bros.

</small>2,236
$775,000


<nobr><small>+195.3% / $347</small></nobr>
<nobr><small>$47,772,000 / 29</small></nobr>

N/A

N/A

N/A
<big>10</big>EASY A
<small>Sony / Screen Gems

</small>1,632
$565,000


<nobr><small>+193% / $346</small></nobr>
<nobr><small>$53,600,000 / 36</small></nobr>

N/A

N/A

N/A
Get the latest box office news!
Get Premier Pass to access our full feature set...
<big>11</big>WALL STREET: MONEY NEVER SLEEPS
<small>Fox

</small>1,255
$360,000


<nobr><small>+69.6% / $287</small></nobr>
<nobr><small>$49,117,000 / 29</small></nobr>

N/A

N/A

N/A
<big>-</big>CONVICTION
<small>Fox Searchlight

</small>55
$77,000


<nobr><small>+677.1% / $1,400</small></nobr>
<nobr><small>$218,000 / 8</small></nobr>

N/A

N/A

N/A
<big>-</big>
<small>

</small>-

N/A

N/A

N/A

N/A


Last edited by RichC2; 10-23-10 at 03:25 PM.
Old 10-24-10, 11:08 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Not surprisingly, Deadline has updated their numbers for PA2.

1. Paranormal Activity 2 (Paramount) NEW [3,216 Theaters]
Friday $20M, Saturday $14M, Weekend $43.5M
Old 10-24-10, 02:30 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Consider me impressed. I never thought it'd open that high.
Old 10-24-10, 04:53 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

1 N Paranormal Activity 2 Par. $41,500,000 - 3,216 - $12,904 $41,500,000 $3 1
2 1 Jackass 3-D Par. $21,600,000 -57.1% 3,111 +30 $6,943 $87,147,000 $20 2
3 2 Red Sum. $15,000,000 -31.1% 3,273 +18 $4,583 $43,483,000 $58 2
4 28 Hereafter WB $12,005,000 +5,348.8% 2,181 +2,175 $5,504 $12,320,000 $50 2
5 3 The Social Network Sony $7,300,000 -29.2% 2,921 +53 $2,499 $72,931,000 $50 4
6 4 Secretariat BV $6,917,000 -25.8% 3,108 +36 $2,226 $37,360,000 $35 3
7 5 Life as We Know It WB $6,150,000 -31.3% 3,019 -131 $2,037 $37,615,000 $38 3
8 6 Legend of the Guardians: The Owls of Ga'Hoole WB $3,175,000 -24.9% 2,236 -266 $1,420 $50,172,000 $80 5
9 7 The Town WB $2,720,000 -31.6% 1,918 -450 $1,418 $84,653,000 $37 6
10 9 Easy A SGem $1,750,000 -33.5% 1,632 -682 $1,072 $54,785,000 $8 6
11 10 Wall Street: Money Never Sleeps Fox $1,215,000 -48.6% 1,255 -790 $968 $49,972,000 $70 5
12 8 My Soul to Take Uni. $1,056,000 -66.7% 1,689 -840 $625 $13,969,000 $25 3
Old 10-24-10, 08:45 PM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Damn, pretty much going to be pure profit for PA2.
Old 10-25-10, 01:04 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Great hold for Red
Old 10-25-10, 01:05 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Since Paramount spent $13 million (production + prints + advertising) and claims, let's lowball this number, 70% of the opening gross; yeah, Paramount is already profiting.
Old 10-25-10, 09:11 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Especially since studios normally take a much higher % on opening weekend then later weeks. So it might not be the typical 3x budget+marketing to reach profits.

Either way, Paranormal 3 will be coming.
Old 10-25-10, 09:18 AM
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Re: Weekend Box Office (10/22-10/24): Paranormal Activity is the New Hotness

Originally Posted by resinrats View Post
Especially since studios normally take a much higher % on opening weekend then later weeks. So it might not be the typical 3x budget+marketing to reach profits.

Either way, Paranormal 3 will be coming.
technically there already is a 3rd one: Paranormal Activity: Tokyo Night

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