A COMPANY that makes pole dancing equipment has announced plans to develop a videogame for Nintendo's motion-sensitive Wii console.
"We are pleased to confirm that Peekaboo is in talks to develop a game for the Nintendo Wii that meets mainstream demand for the fun and fitness benefits of pole dancing," the company said.

Peekaboo is best-known for selling a range of pole-dancing products for use in the home – including the "Electra", a pole inspired and endorsed by former Playboy model Carmen Electra.

The company denied rumours Electra would be involved in the videogame, which will be promoted as a fitness product in the same vein as the recently-launched Wii Fit.

"With pole dancing classes springing up in gyms and health clubs across Europe and the USA, the number of women seeking the body-sculpting and fat-burning effects of this aerobic form of exercise has never been greater," Peekaboo said.

"Men and women of all shapes and sizes will be encouraged to work on improving their skills, with the firm focus on fun and fitness as per the core brand values of Nintendo Wii."

The Wii is best known for its family-friendly, movement-based games including Wii Sports and Wii Fit, which lets players perform physical exercises on an electronic balance board.

The announcement of a pole-dancing game means Wii players may see another type of peripheral for the console – an electronic pole controller.

"Peekaboo and its partners are focussed on using Wii-friendly hardware to make aerobic pole dancing instantly accessible just as Guitar Hero did for rock’n’roll," the company said.

A spokesman for Peekaboo told MTV's Multiplayer blog that the company was also looking into a mobile phone version of the game.

Peekabo caused controversy in 2006 when its home pole-dancing kit was sold in the "Toys" section of UK retailer Tesco. The store responded by moving the product into the "Fitness" section.

Peekaboo's pole dancing game is in a "developmental phase" and does not yet have a title or release date.