American Gods, the new Starz series adapted from Neil Gaiman’s contemporary fantasy novel, will have its TV bow on Sunday, April 30 at 9pm ET/PT. And from this first-look key art, clouds and strangeness are heading this way.

Before the TV premiere of the eight-episode series, produced by FremantleMedia North America, American Gods will make a public debut at the SXSW festival on March 11. The screening will be followed by a Q&A with showrunners and cast including Bryan Fuller, Michael Green, Ricky Whittle, Ian McShane, Emily Browning, Pablo Schreiber, Crispin Glover, Yetide Badaki, Bruce Langley, Orlando Jones, Jonathan Tucker and Betty Gilpin.

The logline: American Gods pits Old Gods against New Gods, with the ancient mythological ones fearing irrelevance as their believers die off or are seduced by the money, technology, and celebrity offered by the younger deities. Shadow Moon (Ricky Whittle) is an ex-con who, left adrift by the recent death of his wife, becomes bodyguard and traveling partner to conman Mr. Wednesday (Ian McShane). But in truth, Mr. Wednesday is a powerful old deity, on a cross-country mission to build an army and reclaim his lost glory.