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Old 02-08-16 | 10:54 AM
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Re: Super Bowl 50 Commercials Discussion Thread

Didn't want to start a new thread just for this, but I was surprised CBS went with Colbert as the post-Superbowl show. Has it ever been a non-primetime show before?
Old 02-08-16 | 11:02 AM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by bralph
Didn't want to start a new thread just for this, but I was surprised CBS went with Colbert as the post-Superbowl show. Has it ever been a non-primetime show before?
Maybe his numbers have been down and they wanted to prop it up?

I'd never watched his show before, and the first ten minutes didn't hold my attention.
Old 02-08-16 | 11:25 AM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by bralph
Didn't want to start a new thread just for this, but I was surprised CBS went with Colbert as the post-Superbowl show. Has it ever been a non-primetime show before?
I love Colbert (though I haven't watched him on CBS much), but I thought it was weird too. Usually it's a primetime scripted show.
Old 02-08-16 | 11:39 AM
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Re: Super Bowl 50 Commercials Discussion Thread

I appreciated the PuppyMonkeyBaby for the weirdness, similar to how I liked Quizno's spongmonkeys back in the day.

The Dorito's ultrasound one was pretty good.

My favorite was probably the avacodos ad.

The rest ranged from boring to awful. Aside from the movie trailers, which I don't really count.
Old 02-08-16 | 11:53 AM
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Re: Super Bowl 50 Commercials Discussion Thread

I feel that back when it was a little more cost effective to run an ad you had the big companies doing 3-4 spots that all tied in together. I always liked those. Now I guess they go for variety in order to hit more demographics? I don't know.

I thought Helen Mirran commercial was great. I even kind of dug the Jeep commercial. The Doritos commercial was good but I think it would have been better if they didn't end it the way they did.

The DogMonkeyBaby needs to be buried and never heard from again.
Old 02-08-16 | 12:23 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Helen mirren was embarrassing. Just awful.

Anthony Hopkins was very funny.
Old 02-08-16 | 12:33 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Very interesting that CBS used a SB commercial to announce not only that one of their biggest shows--The Good Wife--is ending, but that it only has nine episodes to go.
Old 02-08-16 | 12:38 PM
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Re: Super Bowl 50 Commercials Discussion Thread

T.J. Miller and the shock top thing review other ads.

<iframe width="560" height="315" src="https://www.youtube.com/embed/heZWVbjoOqc" frameborder="0" allowfullscreen></iframe>
Old 02-08-16 | 01:00 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by story
I was at a party and the main viewing room had 20+ teenagers in it while most of the adults mingled upstairs. Throughout the night, there was plenty of chatter, a lot of gazing into phones, and most of the game and most of the commercials got talked through, even the loud or funny ones. I found it amazing, though, that when it came to the PSA-style ads, like about domestic abuse, conserving water, and anti-drunk driving with Helen Mirren, the room was dead silent. They all watched those with amazing attention and took them in. Then, they talked about them afterward. It was pretty cool.
"mingled upstairs" = were fans of the superbowl babies commercial?
Old 02-08-16 | 01:36 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Also, by far the #1 advertiser was CBS themselves. I've never seen so many ads for the network's own shows. I assume that's because ad sales were down so they fill in the time with these things. Is that correct?
Old 02-08-16 | 03:37 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Mabuse
Also, by far the #1 advertiser was CBS themselves. I've never seen so many ads for the network's own shows. I assume that's because ad sales were down so they fill in the time with these things. Is that correct?
I would guess that they're losing a shit load of money for just hosting the Super Bowl and made sure to pimp their own product in hopes they get ratings boost from that. Get those ratings up and they can increase ad prices. That gives them more sustainable ad revenue than just one Super Bowl would.
Old 02-08-16 | 03:53 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by DaveyJoe
No love for the puppy monkey baby?
They lost me when it gave the guy a lap dance and started licking his face.
Old 02-09-16 | 06:33 AM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Mabuse
Also, by far the #1 advertiser was CBS themselves. I've never seen so many ads for the network's own shows. I assume that's because ad sales were down so they fill in the time with these things. Is that correct?
This is nothing new...happens on every network every year.

This was the worst batch of Super Bowl commercials ever...I didn't like a single one, and the vast majority appeared to be written by teenagers. I enjoyed some of the movie previews, but that was it. Even the Hulk/Ant-Man Coke ad was a disappointment.
Old 02-09-16 | 10:09 AM
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Re: Super Bowl 50 Commercials Discussion Thread

You have to imagine part of the reason for the increased network promos is the cost of ads. Some of those have to be filler for unsold spots.
Old 02-09-16 | 11:13 AM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Michael Corvin
You have to imagine part of the reason for the increased network promos is the cost of ads. Some of those have to be filler for unsold spots.
Do they release the numbers on unsold time? I wonder if you take the money they took in on adtime sold, and spread it out over all the available ad time (sold and unsold) how much each 30 second block would be worth. Then sell the ad time for that amount, and hopefully get some good ads again next year.
Old 02-09-16 | 12:43 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Companies think the advertising money can be more effectively spent on a social media campaign. As younger people abandon traditional television viewing, television commercials are only reaching an older and older audience, even in the Super Bowl.
Old 02-09-16 | 12:58 PM
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Re: Super Bowl 50 Commercials Discussion Thread

With over 100m people watching live and not skipping commercials, I think the SB is the exception to that rule. Plus, when they're good, people seek them out the next day online.
Old 02-09-16 | 04:00 PM
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Re: Super Bowl 50 Commercials Discussion Thread

I dunno, is the SB still the exception? If you're trying to lure people who don't traditionally watch TV, or even football, I'm not sure "leaking" all the commercials online early is the way to do it.

So any baby born in November in the winning city is a SB baby?
Old 02-09-16 | 06:00 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Shannon Nutt
This was the worst batch of Super Bowl commercials ever...I didn't like a single one, and the vast majority appeared to be written by teenagers. I enjoyed some of the movie previews, but that was it. Even the Hulk/Ant-Man Coke ad was a disappointment.
Even a Super Bowl commercial is still a commercial. It amazes me how people talk about these every year as if they're something special. When on any other day they would just FF through them.
Old 02-09-16 | 08:22 PM
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Michael Corvin
You have to imagine part of the reason for the increased network promos is the cost of ads. Some of those have to be filler for unsold spots.
I also notice every year that there are a few spots that are filled by local businesses.

Obviously you can tell that they don't have the some budget or scope as the National ads. I am also assuming that they aren't paying top dollar to air them.

Does anyone know why this happens. Do the local stations get a small number of spots that they can give to whomever they want, or do they use them to try to just generate more local ad revenue?
Old 02-09-16 | 09:37 PM
  #71  
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Re: Super Bowl 50 Commercials Discussion Thread

Originally Posted by Mabuse
Also, by far the #1 advertiser was CBS themselves. I've never seen so many ads for the network's own shows. I assume that's because ad sales were down so they fill in the time with these things. Is that correct?
I noticed and wondered the same thing. You could argue they were "reinvesting" the time, but I doubt the math works out that way either.

Originally Posted by diesteldorf
I also notice every year that there are a few spots that are filled by local businesses.

Obviously you can tell that they don't have the some budget or scope as the National ads. I am also assuming that they aren't paying top dollar to air them.

Does anyone know why this happens. Do the local stations get a small number of spots that they can give to whomever they want, or do they use them to try to just generate more local ad revenue?
Yes and yes. The local stations receive a small allotment of time to sell.

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