TV viewers are getting older, faster than the general population
09-13-14 | 12:45 AM
#1
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DVD Talk Hero
TV viewers are getting older, faster than the general population
http://www.broadcastingcable.com/new...st-says/133656
Analyst Michael Nathanson of MoffettNathanson Research calculates that the median age of viewers during the 2013-14 TV season has risen by 2.5 years, or 6% to 44.4 years old since the 2009-10 season. He says that over the past five years, TV viewers have aged 5% faster than the average American, with broadcast network viewers getting 7% older to a median of 53.9 years old, and cable network viewers getting 8% older for a media of 40.
The median age of America was 37.2 years old, up 1.9 years over the past decade, according to the U.S. Census. A more recent government report put the median age at 37.6 year old in 2014.
Nathanson notes that live primetime viewing is down 13% since the 2009-10 season, but that viewership among people age 55 and up has been steady.
I would be sweating bullets if I were a television executive. Advertisers hate older people.
Analyst Michael Nathanson of MoffettNathanson Research calculates that the median age of viewers during the 2013-14 TV season has risen by 2.5 years, or 6% to 44.4 years old since the 2009-10 season. He says that over the past five years, TV viewers have aged 5% faster than the average American, with broadcast network viewers getting 7% older to a median of 53.9 years old, and cable network viewers getting 8% older for a media of 40.
The median age of America was 37.2 years old, up 1.9 years over the past decade, according to the U.S. Census. A more recent government report put the median age at 37.6 year old in 2014.
Nathanson notes that live primetime viewing is down 13% since the 2009-10 season, but that viewership among people age 55 and up has been steady.
I would be sweating bullets if I were a television executive. Advertisers hate older people.
09-13-14 | 03:18 PM
#2
DVD Talk Reviewer & TOAT Winner
Re: TV viewers are getting older, faster than the general population
"Advertisers hate older people"? Just about all the commercials I've seen recently are for old people.
09-13-14 | 03:35 PM
#3
DVD Talk Ultimate Edition
Re: TV viewers are getting older, faster than the general population
Wonder where companies will look to advertise to younger people.
I don't even know where to start.
In-game advertising in a video game?
(Pop-up ads on cellphones is most likely a non-starter).
I don't even know where to start.
In-game advertising in a video game?
(Pop-up ads on cellphones is most likely a non-starter).
09-13-14 | 04:26 PM
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Re: TV viewers are getting older, faster than the general population
09-13-14 | 04:31 PM
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Re: TV viewers are getting older, faster than the general population
That's quite an analyst, one with his own research company no less. Maybe people are living longer. Yawn.
09-13-14 | 04:44 PM
#6
DVD Talk Ultimate Edition
Re: TV viewers are getting older, faster than the general population
Basically the type of guys that write MBA style "case study" reports that nobody ever reads, and/or they would talk live as a "pundit" or guest on CNBC.
(ie. More entertainment than anything resembling "insider information").
09-13-14 | 04:45 PM
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Re: TV viewers are getting older, faster than the general population
Yeah, I'm not sure why this is newsworthy or even surprising at all. The median age in everything is increasing for a few reasons. People are living longer, and the baby boomer generation is significantly larger than any of the younger generations, and the baby boomers are getting old now.
09-13-14 | 07:31 PM
#8
DVD Talk Hero
09-14-14 | 01:52 PM
#10
Thread Starter
DVD Talk Hero
Re: TV viewers are getting older, faster than the general population
The most expensive advertising demo is 18-34, thus my advertisers hate older people line. Most people once they've gotten past that stage of life aren't switching brands or trying out many new products.
