From EW.com

Jun 21 2010 09:28 AM ET

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Exclusive First Look: 'Mad Men' season 4 poster!
by Michael Ausiello
Categories: First Look, Mad Men, News, Scoop

mad-men-season-4_510.jpg The message being conveyed by Mad Men‘s season 4 key art is clear: Don Draper is starting over.

Of course, nice as the exclusive first look above is, we didn’t really need a poster to tell us that. Last season ended with the ad man experiencing a major tectonic shift in both his personal and professional lives. Not only did he bolt Sterling Cooper to form his own upstart, he agreed to give Betty a divorce.

As exec producer Matthew Weiner recently told Entertainment Weekly, the new season — beginning July 25 — will find Don & Co. contemplating, “Who am I?”

“It’s about stripping away the things these people think define them,” explained Weiner. “Once they’re taken away, they just may have to look at who they really are.”

Thats awesome. Can't wait for the season to start.

Aw, Mad Men's going all modern - will season 5 have Don behind a computer?

Mad Men is a TV show

Someone should photoshop a pee stream in this pic.

I'm looking forward to watching this but the only character that I can not stand is Betty Draper (January Jones ).

Does anybody know her commitment to this season?