NBC More Colorful 2009 slogan?
09-29-09, 04:10 AM
#1
DVD Talk Legend
Thread Starter
NBC More Colorful 2009 slogan?
At first I thought they were trying to promote diversity since a lot of their shows it seems have more actors from different races.
what do people think of this slogan?
http://www.variety.com/article/VR111...&cs=1&nid=2562
what do people think of this slogan?
NBC's about to get a little "more colorful."
That's the slogan the Peacock plans to roll out next month as part of its fall marketing campaign.
"More colorful" is meant to reference both NBC's Peacock heritage and the net's famous '60s-era bumpers, which promised "the following program is brought to you in living color on NBC."
"Sometimes the most powerful ideas are the ones staring at you in the face," says NBC Entertainment marketing prexy Adam Stotsky. "The Peacock is 53 years old, but has incredible brand equity. "
More than one option
Stotsky says he believes the tagline "more colorful" signifies "innovative programming," and "color is what we strive to do in our programming."
That's the slogan the Peacock plans to roll out next month as part of its fall marketing campaign.
"More colorful" is meant to reference both NBC's Peacock heritage and the net's famous '60s-era bumpers, which promised "the following program is brought to you in living color on NBC."
"Sometimes the most powerful ideas are the ones staring at you in the face," says NBC Entertainment marketing prexy Adam Stotsky. "The Peacock is 53 years old, but has incredible brand equity. "
More than one option
Stotsky says he believes the tagline "more colorful" signifies "innovative programming," and "color is what we strive to do in our programming."
http://www.variety.com/article/VR111...&cs=1&nid=2562
09-29-09, 05:04 AM
#2
DVD Talk Legend
Re: NBC More Colorful 2009 slogan?
Who gives a shit?
The slogan could be "NBC cures cancer" and I'm still tuning in for just two hours of their primetime programming each week (Thursday night comedies).
The slogan could be "NBC cures cancer" and I'm still tuning in for just two hours of their primetime programming each week (Thursday night comedies).
09-29-09, 07:38 AM
#4
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Re: NBC More Colorful 2009 slogan?
Office lost its funny two seasons ago.
09-29-09, 08:07 AM
#5
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Re: NBC More Colorful 2009 slogan?
(Last year - Life, Medium, My Own Worst Enemy, Chuck, Heroes, Knight Rider, My Name is Earl, The Office, 30 Rock, Crusoe)
