DVD Talk Forum - The Superbowl XLII Commercials Thread...

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2008 Commercial Line-Up ( Spotbowl ):

ANHEUSER-BUSCH
NUMBER OF SPOTS: Six 30-second spots and one 60-second spot
PLACEMENT: Throughout the game
DETAILS: Six of the seven Anheuser-Busch spots will focus on Bud Light.

* 60-second spot will feature one of the beer maker’s signature Clydesdale horses being coached into the starting line-up by a dalmation. It will feature a Rocky-esque training montage, complete with Rocky “Eye of the Tiger” theme music.
* One spot will feature men trying to smuggle Bud Light into a wine and cheese party.
* One Bud Light ad will feature x-Ray vision.
* In another Bud Light spot, cavemen try to invent the wheel so they can bring beer to a party.
* Another, according to Advertising Age, features “failed additional benefits of drinking Bud Light” including what would happen if drinking Bud Light allowed you to breathe fire.
* Carlos Mencia will reprise his role from last year when he taught a classroom of immigrants how to order a Bud Light. The immigrants are back this year, with Professor Mencia mentoring them about how foreign accents can be used to lure women.

AUDI OF AMERICA
NUMBER OF SPOTS: One 60-second spot
PLACEMENT: First quarter
DETAILS: Audi’s first appearance in the game in two decades will be used to promote the R8 sports car. The spot will be based on the Godfather film series.

BRIDGESTONE FIRESTONE
NUMBER OF SPOTS: Two 30-second spots
PLACEMENT: Between the first and second quarters and during the third quarter
DETAILS: One titled “Scream” will feature how Bridgestone tires can keep motorists from turning squirrels into road kill. The second spot (“Unexpected Obstacles”) will feature Richard Simmons, Alice Cooper and a deer.

CAREERBUILDER.COM
NUMBER OF SPOTS: Two spots
PLACEMENT: One in the second quarter and one in the third quarter
DETAILS: According the Advertising Age, the spot will feature “spider attacks, a raging heart, an unusual rescue, self-intervention, (and) an overbearing boss” in an attempt to motivate disgruntled workers to finally find a new job.

CARS.COM
NUMBER OF SPOTS: Two 30-second spots
PLACEMENT: First quarter and third quarter
DETAILS: Ads will demonstrate the value of Cars.com information by showing misinformed auto buyers contending with car dealers.

COCA-COLA
NUMBER OF SPOTS: Three
PLACEMENT: Unknown
DETAILS: Coca-Cola has confirmed that they’ll be advertising in the game for the second year in a row after a nine-year hiatus, but has not released any details about the spots.

DELL
NUMBER OF SPOTS: One spot
PLACEMENT: First quarter
DETAILS: Spot will feature Dell’s special-edition “Red collection” computers and printers whose sale will benefit Bono’s (Red) campaign to help fight AIDS in Africa. The commercial will be directed by Samuel Bayer, who rose to fame as the director of Nirvana’s “Smells Like Teen Spirit” video in the early 1990s.

DISNEY
NUMBER OF SPOTS: Unknown
PLACEMENT: Unknown
DETAILS: Sources indicated Disney may use their spot in the big game to promote the studio’s upcoming Pixar release, "Wall-E", but may also use the spot for "The Chronicles of Narnia: Prince Caspian."

FEDEX
NUMBER OF SPOTS: One 45-second spot
PLACEMENT: Late first quarter
DETAILS: Unknown

FOX
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: The studio has not announced which film it will feature.

FRITO-LAY
NUMBER OF SPOTS: One 60-second spot
PLACEMENT: Unknown
DETAILS: Frito-Lay will once again tap into last year’s successful user-generated advertising concept with a Doritos commercial featuring the winning fan-produced musical performance as determined by an online vote at Crashthesuperbowl.com (final round of voting begins January 7).

GARMIN
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: The GPS manufacturer made its Super Bowl debut last year and is quiet about the details of this year’s spot.

GATORADE
NUMBER OF SPOTS: Two spots
PLACEMENT: Unknown
DETAILS: Derek Jeter and Dwayne Wade will appear in ads to promote Gatorade's new low-calorie drink G2.

GENERAL MOTORS
NUMBER OF SPOTS: One 60-second spot
PLACEMENT: Second quarter
DETAILS: Spot will likely showcase a Chevrolet, Saturn or GMC hybrid vehicle.

GODADDY.COM
NUMBER OF SPOTS: Unknown
PLACEMENT: Unknown
DETAILS: Fox execs rejected Go Daddy’s first submission because it contained three separate uses of the word “beaver” by spokesperson/race car driver, Danica Patrick. Go Daddy’s second attempt, called “Exposure,” was approved by network censors and spoofs a “certain pop culture celebrity phenomenon.”

HERSHEY
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: Spot may feature new Hershey spokesperson, Carmen Electra.

HYUNDAI MOTOR AMERICA
NUMBER OF SPOTS: Two 30-second spots
PLACEMENT: Third quarter
DETAILS: Unknown. Although Hyundai has already reserved the spots, the company is unsure whether it will keep them.

NEW LINE
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: New Line will promote Will Ferrell's new sports comedy, "Semi Pro." Ferrell will also appear as his Semi Pro character in a spot for Budweiser.

NFL
NUMBER OF SPOTS: One 30-second or one 60-second spot (still undetermined)
PLACEMENT: Unknown
DETAILS: On Superad.nfl.com, fans will vote on 48 different stories of life in the NFL as told by the players themselves. The top story will be featured during the big game.

PARAMOUNT
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: The Robert Downey Jr. action flick, "Iron Man", will be featured.

PEPSI
NUMBER OF SPOTS: At least one spot
PLACEMENT: Unknown
DETAILS: Justin Timberlake will be in a spot promoting Pepsi’s joint venture with Amazon.com (“Pepsi Stuff”) in which he’s flying over cars and being dragged down the street on a car door. Not sure how he wound up in that situation, but he’s reported to do his own stunts.

PLANTERS NUTS
NUMBER OF SPOTS: One 30-second spot
PLACEMENT: Second quarter
DETAILS: The spot is the first-ever Super Bowl appearance for Planters nuts and the first big game outing for a Kraft brand in a decade.

PROCTER & GAMBLE
NUMBER OF SPOTS: One spot
PLACEMENT: Second quarter
DETAILS: The spot will feature P&G’s Tide-to-Go instant stain remover. It is the first-ever Super Bowl appearance for Tide.

SALESGENIE.COM
NUMBER OF SPOTS: Two spots
PLACEMENT: Unknown
DETAILS: Last year the sales lead generating website finished near the bottom of the pack in most ad polls. This year they’ve publicly announced that they hope to repeat that dismal showing with a series of three intentionally cheesy animated ads written by the company’s founder and chairman himself.

SONY PICTURES
NUMBER OF SPOTS: Two spots
PLACEMENT: Unknown
DETAILS: Trailers will promote Will Smith’s summer release, “Hancock,” and Adam Sandler’s comedy, “You Don’t Mess with the Zohan.”

T-MOBILE
NUMBER OF SPOTS: One 60 second spot
PLACEMENT: Second quarter
DETAILS: The spot will feature T-Mobile’s myFaves service.

TOYOTA
NUMBER OF SPOTS: Two spots
PLACEMENT: Unknown
DETAILS: The Toyota Sequoia SUV will be featured in one spot. The focus of the other spot is unknown, but is rumored to likely promote the Tundra pickup.

UNDER ARMOUR
NUMBER OF SPOTS: One 60-second spot
PLACEMENT: Unknown
DETAILS: Ad will feature Under Armour’s new cross trainer line and non-cleated footwear.

UNILEVER
NUMBER OF SPOTS: One spot
PLACEMENT: Fourth quarter
DETAILS: Woman-targeted spot for Sunsilk hair care products will feature Marilyn Monroe, Shakira and Madonna.

UNIVERSAL
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: The studio has not announced which film it will feature.

VICTORIA'S SECRET
NUMBER OF SPOTS: One spot
PLACEMENT: Second half
DETAILS: For the first time since 1999, Victoria’s Secret is back in the Super Bowl. The 30-second ad will feature Victoria’s Secret Angel Adriana Lima.

WARNER BROS.
NUMBER OF SPOTS: One spot
PLACEMENT: Unknown
DETAILS: The studio has not announced which film it will feature.

WHITE HOUSE OFFICE OF NATIONAL DRUG CONTROL POLICY
NUMBER OF SPOTS: One spot
PLACEMENT: Second quarter
DETAILS: The ONDCP is no stranger to the big game, having aired anti-drug messages in 2002, 2003 and 2004. This spot will feature a precautionary message about the dangers of teenagers abusing prescription drugs.