Eddie W

Reading the HBO in trouble thread got me wondering.....How would ratings me measured in the following instance if I were a Nielson family?

Sunday night I watched Family Guy/Free Ride live. I Tivo'd Desperate Housewives and Sopranos at the same time. Who gets the ratings? The one I watch live? Or all three?

StealthStratos

Family Guy/Freeride would get credit for live day viewing. Desperate Housewives and Sopranos would get credit based on when you watched it. Those could be reported as time-shifted viewing same day (you watched it later that night) or +7 (you watched it within a week of the original airing). If you never watched them, or watched them more than 7 days later, I don't believe they would get any credit. At least that's how I *think* it works. (used to work for them, but they rolled out time-shifted viewing after I left)

Chew

I just read yesterday that the overall ratings for The Office were "bumped" up 5% due to the recently added DVR numbers they received. They didn't specify when people watched it, only that it now included these viewers. Not much help, but FYI.

pinata242

I wonder how this would have affected Arrested Development had it managed to make it long enough to take advantage of this new counting.

Shemp

That's about right. I work for a cable net and deal with this stuff everyday.

As for 'AD', we've seen that +7 data only shows a slight bump in ratings since there are only a couple of million DVRs compared to 100+ million TV households.

The +5% attributed to 'The Office' above would be on the high end of bumps I've seen. Even still, a +5% rise wouldn't have saved 'AD'.