I don't think the problem was LACK of promotion, as I saw a lot of stuff for it. The problem was the promotion was not very good, or at least not very enlightening. Mostly just really vague creepy imagery and whatnot. I can't say I knew what the show was even about until I read up about it on the web.

Another problem is they were simultanously hyping shows like Prison Break, which aren't even starting until next fall. Some people might not realize this show has even started.

And finally, they have the misfortune of being up against the summer's one (inexplicable) breakout hit, Dancing with the Stars.

A real step down from the first episode in my opinion.

So what is going to be the continuing storyline? I kinda lost interest towards the end.

I believe that if the show last long enough, that the continuing storyline will be revealing Rachel Nichols past and what really happened to her when she was kidnapped.

These "amazing writers" sure are writing some amazingly cliched stories and some amazingly bad dialogue. I do hope it gets better, and I'm giving it a chance, but this second episode didn't fill me with confidence.