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DirectTV to add 3 HDTV sattelites

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DirectTV to add 3 HDTV sattelites

Old 09-09-04, 08:47 AM
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DirectTV to add 3 HDTV sattelites

Don't know if this is newsworthy or not:
BOEING GETS DIRECTV ORDER FOR 3 SATELLITES: After going a year without landing a new commercial satellite order, Boeing Co. hit it big Wednesday when DirecTV Inc. placed an order for three to provide high-definition TV programs across the U.S. The order potentially is worth more than $750 million to Boeing, analysts said, and represents one of the biggest deals since the commercial satellite industry went into a tailspin four years ago after several high-profile telecommunication companies collapsed. "In this market environment, an order for three is huge," said Marco Caceres, a space analyst at Fairfax, VA-based Teal Group. "No one has gotten an order like this in years." Although increased orders for spy and military communication satellites helped Boeing offset the downturn, its annual deliveries of commercial satellites dwindled to a handful, a sharp contrast to the late 1990s when Boeing rolled out a satellite every month. Although the DirecTV order doesn't yet signal a recovery for the commercial satellite industry, analyst Caceres said, the deal may bolster Boeing's prospects for additional orders: "The more important thing is that [Boeing is] back as a supplier to DirectTV, which is seen having the most growth potential." The deal is the latest among a spate of commercial and military contracts won by Boeing in recent months. Wall Street has taken notice. Bolstered by an improving picture for its commercial jetliners and increased military orders, shares of Boeing have risen on the New York Stock Exchange in recent weeks to their highest level since before 9/11. Boeing on Wednesday hit a 52-week high of $54.32 before closing at $54.05, up 8 cents for the day. (Peter Pae, Los Angeles Times 9/9)
Old 09-09-04, 08:48 AM
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