If you cancel and want to come back later, do you have to make a new account, or do you have to contact them to have it reopened? The message says you can log in until the end of the billing cycle.

I canceled my subscription recently, but it doesn't actually expire for a few months. I was thinking, if I ever wanted to resubscribe, I'd just open a new account. That way I could take advantage of the Free Blu-rays promo again. I sold those on eBay for about $7-8 each.