Well fuck me, it is!

Not too surprising, though. I've been anticipating this for some time, though I figured it would probably be $50.

I actually remember when you had to spend $100 to qualify for free shipping, then it got knocked down to $50, and then $25.

Oh, that is BS! I always had I hard time getting over the $25 threshold when they had a decent deal on something under $20. With the FS minimum raised, I'll be buying even less. Prime just isn't worth it for me.

This sets a bad precedent, as now other online retailers who offer free shipping on orders over $25 (namely Best Buy and Deep Discount) will probably jack up their minimum as well.

Amazon continues to lose my business.

Ther went that. My ordering from them has been sparse since they implemented sales tax here last year but now I can't see myself getting much of anything unless it's a mega boxset deal or something.

I very rarely do bulk orders when it comes to online shopping as it is but that'd be the only reason I see to order for them. Most things I buy fall in the $25 range.

I still use them almost exclusively. Shipping/speed/carrier has been spot on for me.

Same. Even with the bump in free shipping, they're the most convenient for me by far for all general purchases.

With Prime I have not noticed any degradation in shipping speed.
I'm sorry so many are having issues with Amazon.
They get a lot of my $$$....

I don't even need to bother with Prime. Free shipping and I have almost any order within 3 day. Some specialty items may take longer but almost anything I order which is in stock or fulfilled by Amazon is at my door within 3 days. I've placed three separate orders (all with free shipping) with them this week alone.

I'm a big fan of Prime. For me - well worth the money...

The only reason I don't do it now is because 2nd day shipping would mean UPS wouldn't leave the package at my condo door. At least, that was the case when I did a trial run a while back. Whatever method Amazon uses for their free shipping is low enough that they'll leave it for me. That's a big plus with the amount of orders I place with them.

If you sign up for My Choice UPS (or whatever its called) you'll get email notifications of incoming shipments that you can option them to leave it wherever you tell them to

2 day shipping + Lasership = WHORES!!

I wish they would have gone to, say, $30 instead. $35 is just a bit too much.

The nickel and diming continues... Between:

1. Enforced (AKA: Amazon's sell-out to CA & 15 other states) sales tax
2. S&H being raised to $3.99 for DVDs
3. Now, "free" shipping raised, of course, *unannounced* to $35.00

I know it's not a coincidence that these all happened within a year of each other!

I'm not going to be shopping there much anymore. Ironically, I was just offered another free Amazon Prime membership yesterday. I think I'll sign up for that, making the 2013 Holiday sweep the end of my business with Amazon.

let's not forget the bullshit "Add On" items.

The $35 thing doesn't bother me. Best buy went from free to $25 and walmart from free to $50 on orders.

But it'd be nice to know when Florida residents have to pay the Amazon sales tax. I'm guessing early 2014.

Amazon's offering me a Prime trial again, too. I think they do that every couple of years?

This is definitely going to impact my purchases with them. I could usually find an item or two to reach the $25 level, but I'm not going to push my purchases up to $35. It's a really bad move around the holidays because I was using them for last minute gifts etc. If they are charging sales tax, then I would expect an "in-store" pickup option to defer shipping, but I don't see that happening. I see this changing back to $25 after Jan 1.

Exact same sentiment here.

Just read on the Amazon message boards that Prime is going up to $99 in 2014 for new subscribers and renewals. Yikes.

I called that as soon as Super Saving Shipping was bumped up to $35. Amazon is making a big push for 4th Quarter profitability and this is how they'll do it.

I qualify for the 50% student discount so I jumped on it. With the price increasing and wanting to get in on the Nightmare on Elm Street deal before it expired I figured it was worth it. Now I just need to see what the differences are between Netflix and Amazon instant.

While I hate to see price increases on anything I use/buy I'll still in at $99...

Same here. I used to just add things I probably didn't need to hit $25/$35 for free shipping, so $99 a year is almost worth it just for the shipping. Throw in the streaming that I enjoy almost as much as Netflix, and the book library borrowing, and I'll stick around at $99.

I think that's a bogus rumor. The post was started by some guy named "Ask Doctor Feelgood". He insults anyone that wants to know the source. Smells like troll.

Either way, I wouldn't mind the price increase. I'm surprised it hasn't happened before now. Personally, I'd prefer a price bump over scaling back benefits piece by piece.

It looks like Amazon's price matching of Best Buy now includes Best Buy's shipping charge. Many of the $5.99 blu-rays that Best Buy has on sale this week were matched by Amazon this morning at a $7.98 price. At that price, it includes the $1.99 Best Buy shipping. Hopefully that's not permanent.