Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
05-18-22 | 10:53 AM
#1
Thread Starter
Moderator
Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Bros
Only In Theaters September 30
This fall, Universal Pictures proudly presents the first romantic comedy from a major studio about two gay men maybe, possibly, probably, stumbling towards love. Maybe. They're both very busy.
From the ferocious comic mind of Billy Eichner (Billy on the Street, 2019's The Lion King, Difficult People, Impeachment: American Crime Story) and the hitmaking brilliance of filmmakers Nicholas Stoller (the Neighbors films, Forgetting Sarah Marshall) and Judd Apatow (The King of Staten Island, Trainwreck, The Big Sick), comes Bros, a smart, swoony and heartfelt comedy about how hard it is to find another tolerable human being to go through life with.
Starring Billy Eichner, the first openly gay man to co-write and star in his own major studio film—and featuring an entirely LGBTQ+ principal cast, including Luke Macfarlane (Killjoys), Ts Madison (The Ts Madison Experience), Monica Raymund (Chicago Fire), Guillermo Díaz (Scandal), Guy Branum (The Other Two) and Amanda Bearse (Married …with Children)—Bros is directed by Nicholas Stoller from his screenplay with Eichner. The film is produced by Judd Apatow, Stoller and Joshua Church (co-producer Trainwreck, Step Brothers) and is executive produced by Eichner.
Only In Theaters September 30
This fall, Universal Pictures proudly presents the first romantic comedy from a major studio about two gay men maybe, possibly, probably, stumbling towards love. Maybe. They're both very busy.
From the ferocious comic mind of Billy Eichner (Billy on the Street, 2019's The Lion King, Difficult People, Impeachment: American Crime Story) and the hitmaking brilliance of filmmakers Nicholas Stoller (the Neighbors films, Forgetting Sarah Marshall) and Judd Apatow (The King of Staten Island, Trainwreck, The Big Sick), comes Bros, a smart, swoony and heartfelt comedy about how hard it is to find another tolerable human being to go through life with.
Starring Billy Eichner, the first openly gay man to co-write and star in his own major studio film—and featuring an entirely LGBTQ+ principal cast, including Luke Macfarlane (Killjoys), Ts Madison (The Ts Madison Experience), Monica Raymund (Chicago Fire), Guillermo Díaz (Scandal), Guy Branum (The Other Two) and Amanda Bearse (Married …with Children)—Bros is directed by Nicholas Stoller from his screenplay with Eichner. The film is produced by Judd Apatow, Stoller and Joshua Church (co-producer Trainwreck, Step Brothers) and is executive produced by Eichner.
Last edited by dex14; 05-18-22 at 02:33 PM.
05-18-22 | 12:24 PM
#2
DVD Talk Hero
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I clicked through to that on a reddit post this morning, definitely emphasis on the NSFW on that trailer. 
05-18-22 | 01:01 PM
#3
DVD Talk Hero
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Looks funny.
From that trailer, is that podcast stuff specifically for the trailer or is the movie ABOUT a gay guy writing a movie?
From that trailer, is that podcast stuff specifically for the trailer or is the movie ABOUT a gay guy writing a movie?
05-18-22 | 04:27 PM
#4
DVD Talk Hero
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
06-16-22 | 01:27 PM
#5
Thread Starter
Moderator
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
09-26-22 | 06:14 PM
#6
Thread Starter
Moderator
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
09-26-22 | 07:56 PM
#7
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Love Billy Eichner.
I'll definitely check this out.
I'll definitely check this out.
10-03-22 | 08:14 AM
#8
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Billy Eichner had some things to say on Twitter yesterday about his movie's disappointing opening weekend box office results.
I'll say this. I saw Eichner on three different talk shows promoting BROS, and I heard an awful lot about representation and how important this film is, but he never made it sound funny, and the clip he showed (Office gif texting scene) did not move my humor meter in any way.
Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!
10-03-22 | 08:21 AM
#9
DVD Talk Hero
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
He isn't wrong, people didn't show up. 
If it's funny, it'll find its footing on streaming. Reviews have been very strong.
I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.
If it's funny, it'll find its footing on streaming. Reviews have been very strong.
I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.
Last edited by RichC2; 10-03-22 at 08:27 AM.
10-03-22 | 08:49 AM
#10
DVD Talk Ultimate Edition
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I can’t believe this bombed so bad. I had been hearing about how hilarious this was for months.
10-03-22 | 10:30 AM
#11
DVD Talk Limited Edition
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
How can this be considered a bomb? Nearly $5 million for a movie like this seems pretty good. I assume the budget was kept pretty small.
10-03-22 | 10:49 AM
#12
DVD Talk Godfather
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
He isn't wrong, people didn't show up.
If it's funny, it'll find its footing on streaming. Reviews have been very strong.
I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.
If it's funny, it'll find its footing on streaming. Reviews have been very strong.
I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.
But yeah a certain segment of America/the world will not even entertain watching this in theaters, and it has nothing to do with the quality of the film.
Last edited by fujishig; 10-03-22 at 11:01 AM.
10-03-22 | 10:57 AM
#13
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Bitching about people not showing up is ALWAYS a good way to find an audience...
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10-03-22 | 11:05 AM
#14
DVD Talk Godfather & 2020 TOTY Winner
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Veiled claims of homophobia to those who don't want to see it in a theater do not sit well with me at all. I'll show up to that upcoming George Clooney - Julia Roberts rom-com, but anything short of that is probably streaming material for me.
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IBJoel (10-03-22)
10-03-22 | 11:28 AM
#15
DVD Talk Ultimate Edition
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I love Billy Eichner but I can't think of the last time I went and saw a comedy in the theater. Even if it's the funniest thing ever, I usually wait for "video". I can generally only muster the strength to deal with the movie-going public for big blockbusters .
.
10-03-22 | 11:50 AM
#16
DVD Talk Hero
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I’m surprised anyone thought this would be a huge hit anyway. Funny or not, this was marketed for a niche audience.
That first paragraph on Eichner’s Twitter rant sounds very Trump-ian in the way it’s written.
That first paragraph on Eichner’s Twitter rant sounds very Trump-ian in the way it’s written.
10-03-22 | 11:52 AM
#17
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Ticket to Paradise, a rom-com starring Julia Roberts and George Clooney, opens in two weeks. I guess we will see if good old-fashioned heterosexual star power can draw audiences into a theater to see a rom-com.
According to wiki, the budget was $22 million, plus all the millions Universal spent releasing it in theaters instead of sending it straight to Peacock.
According to wiki, the budget was $22 million, plus all the millions Universal spent releasing it in theaters instead of sending it straight to Peacock.
10-03-22 | 12:16 PM
#18
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I can't speak to where they ran the ads, but in the last two weeks, Eichner was a guest promoting the movie on Today, CBS Morning, (no GMA), The View, Colbert, James Corden, Seth Meyers, (no Fallon interestingly), Kelly Clarkson, Drew Barrymore, Andy Cohen (yeah, I know). And they did a feature on the movie on CBS Sunday Morning to raise awareness among old, white people.
10-03-22 | 12:20 PM
#19
DVD Talk Limited Edition
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
They also had a whole segment on Big Brother a few week ago promoting the movie. A competition was tied into it and some of the houseguests got to watch the movie. Wonder how much something like that cost them.
10-03-22 | 07:10 PM
#20
Rest In Peace
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Yeah.. I saw the previews and it seemed, to me anyhow, this was going to be 90 minutes or so of straight bashing and/or gay inside jokes. Why would I want to see that exactly?
10-03-22 | 07:36 PM
#21
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I think the Hollywood liberal elites thought that in 2022 people would be less inclined to pigeonhole the movie as just being for "the gays."
10-03-22 | 07:54 PM
#22
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
How could the makers expect this movie to appeal to anyone outside the single digit percentage of the gay male population that would go see it? I'm sorry but I'm not going to watch it.
10-03-22 | 08:25 PM
#23
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I suspect they might have thought that with the success of Drag Race, and the surprisingly large number of straight women that watch that franchise, that they could get a number of those women into movie seats to see it. Apparently that didn't happen. Though I suppose I am the target market for this, and I literally have only seen 1 ad for it. I used to feel obligated to go to these kinds of things, you know "Well they are going out of their way to make GLBT+ content, the least I can do is support it". But I don't really even go to movies anymore since COVID, so I'm fine waiting until streaming.
10-03-22 | 08:56 PM
#24
DVD Talk Hero
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
I can't speak to where they ran the ads, but in the last two weeks, Eichner was a guest promoting the movie on Today, CBS Morning, (no GMA), The View, Colbert, James Corden, Seth Meyers, (no Fallon interestingly), Kelly Clarkson, Drew Barrymore, Andy Cohen (yeah, I know). And they did a feature on the movie on CBS Sunday Morning to raise awareness among old, white people.
10-03-22 | 09:22 PM
#25
DVD Talk Legend
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner
Regardless of the movie, I do enjoy a good 'blame movie goers for your flop' meltdown
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Bluelitespecial (10-03-22)