Go Back  DVD Talk Forum > Entertainment Discussions > Movie Talk
Reload this Page >

Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Movie Talk A Discussion area for everything movie related including films In The Theaters

Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Old 05-18-22, 11:53 AM
  #1  
Moderator
Thread Starter
 
dex14's Avatar
 
Join Date: Jul 2008
Posts: 40,932
Likes: 0
Received 3,256 Likes on 2,212 Posts
Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner



Bros
Only In Theaters September 30


This fall, Universal Pictures proudly presents the first romantic comedy from a major studio about two gay men maybe, possibly, probably, stumbling towards love. Maybe. They're both very busy.

From the ferocious comic mind of Billy Eichner (Billy on the Street, 2019's The Lion King, Difficult People, Impeachment: American Crime Story) and the hitmaking brilliance of filmmakers Nicholas Stoller (the Neighbors films, Forgetting Sarah Marshall) and Judd Apatow (The King of Staten Island, Trainwreck, The Big Sick), comes Bros, a smart, swoony and heartfelt comedy about how hard it is to find another tolerable human being to go through life with.

Starring Billy Eichner, the first openly gay man to co-write and star in his own major studio film—and featuring an entirely LGBTQ+ principal cast, including Luke Macfarlane (Killjoys), Ts Madison (The Ts Madison Experience), Monica Raymund (Chicago Fire), Guillermo DŪaz (Scandal), Guy Branum (The Other Two) and Amanda Bearse (Married …with Children)—Bros is directed by Nicholas Stoller from his screenplay with Eichner. The film is produced by Judd Apatow, Stoller and Joshua Church (co-producer Trainwreck, Step Brothers) and is executive produced by Eichner.

Last edited by dex14; 05-18-22 at 03:33 PM.
Old 05-18-22, 01:24 PM
  #2  
DVD Talk Hero
 
Join Date: May 2001
Posts: 43,875
Received 709 Likes on 575 Posts
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

I clicked through to that on a reddit post this morning, definitely emphasis on the NSFW on that trailer.
Old 05-18-22, 02:01 PM
  #3  
DVD Talk Legend
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 22,639
Received 2,027 Likes on 1,340 Posts
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Looks funny.

From that trailer, is that podcast stuff specifically for the trailer or is the movie ABOUT a gay guy writing a movie?
Old 05-18-22, 05:27 PM
  #4  
DVD Talk Hero
 
TomOpus's Avatar
 
Join Date: Jul 2002
Location: Kansas City, MO
Posts: 38,473
Received 952 Likes on 692 Posts
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by GoldenJCJ View Post
Looks funny.

From that trailer, is that podcast stuff specifically for the trailer or is the movie ABOUT a gay guy writing a movie?
I would assume the podcast is part of the latter.

It would be nice to see Amanda Bearse in something. I haven't seen her in a while.
Old 06-16-22, 02:27 PM
  #5  
Moderator
Thread Starter
 
dex14's Avatar
 
Join Date: Jul 2008
Posts: 40,932
Likes: 0
Received 3,256 Likes on 2,212 Posts
re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Old 09-26-22, 07:14 PM
  #6  
Moderator
Thread Starter
 
dex14's Avatar
 
Join Date: Jul 2008
Posts: 40,932
Likes: 0
Received 3,256 Likes on 2,212 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Out this weekend.

Reviews are very positive so far: https://www.rottentomatoes.com/m/bros_2022
Old 09-26-22, 08:56 PM
  #7  
DVD Talk Legend
 
asianxcore's Avatar
 
Join Date: Jan 2004
Location: California
Posts: 19,314
Received 283 Likes on 235 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Love Billy Eichner.

I'll definitely check this out.
Old 10-03-22, 09:14 AM
  #8  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 10,870
Received 700 Likes on 519 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Billy Eichner had some things to say on Twitter yesterday about his movie's disappointing opening weekend box office results.

Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.

Rolling Stone already has BROS on the list of the best comedies of the 21st century. Whatís also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.

Thatís just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didnít show up for Bros. And thatís disappointing but it is what it is.


Everyone who ISNíT a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who donít get this opportunity often. I love this movie so much. GO BROS!!!
I'll say this. I saw Eichner on three different talk shows promoting BROS, and I heard an awful lot about representation and how important this film is, but he never made it sound funny, and the clip he showed (Office gif texting scene) did not move my humor meter in any way.
Old 10-03-22, 09:21 AM
  #9  
DVD Talk Hero
 
Join Date: May 2001
Posts: 43,875
Received 709 Likes on 575 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

He isn't wrong, people didn't show up.

If it's funny, it'll find its footing on streaming. Reviews have been very strong.

I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.

Last edited by RichC2; 10-03-22 at 09:27 AM.
Old 10-03-22, 09:49 AM
  #10  
DVD Talk Platinum Edition
 
Join Date: Jul 2009
Posts: 3,797
Received 81 Likes on 69 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

I canít believe this bombed so bad. I had been hearing about how hilarious this was for months.

Old 10-03-22, 11:30 AM
  #11  
DVD Talk Limited Edition
 
Join Date: Aug 1999
Location: Chicago, IL
Posts: 6,160
Received 198 Likes on 145 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

How can this be considered a bomb? Nearly $5 million for a movie like this seems pretty good. I assume the budget was kept pretty small.
Old 10-03-22, 11:49 AM
  #12  
DVD Talk Hero
 
Join Date: Aug 1999
Posts: 40,139
Received 1,302 Likes on 1,018 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by RichC2 View Post
He isn't wrong, people didn't show up.

If it's funny, it'll find its footing on streaming. Reviews have been very strong.

I don't think I've ever seen a straight up rom-com in theaters, but from what I recall normally it has to have a huge star to anchor it in order for it to open even mildly well, and a terminal illness to crack $100m.
I think rom-coms that are more on the comedic side can get away without having big stars... I don't think Carell was a gigantic star when 40 year old virgin came out, for instance. And then you have stuff like My Big Fat Greek Wedding and Crazy Rich Asians that are surprise hits.

But yeah a certain segment of America/the world will not even entertain watching this in theaters, and it has nothing to do with the quality of the film.

Last edited by fujishig; 10-03-22 at 12:01 PM.
Old 10-03-22, 11:57 AM
  #13  
DVD Talk Legend
 
d2cheer's Avatar
 
Join Date: Dec 1999
Posts: 11,112
Received 211 Likes on 150 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Bitching about people not showing up is ALWAYS a good way to find an audience...
The following 4 users liked this post by d2cheer:
bchbdaddy (10-04-22), Bluelitespecial (10-03-22), IBJoel (10-03-22), MysterioMan007 (10-05-22)
Old 10-03-22, 12:05 PM
  #14  
DVD Talk Godfather & 2020 TOTY Winner
 
Decker's Avatar
 
Join Date: Aug 1999
Location: Vegas, Baby!
Posts: 64,947
Received 3,818 Likes on 2,575 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by Throwing Copper View Post
I canít believe this bombed so bad. I had been hearing about how hilarious this was for months.
I totally can. People don't show up for comedies at all any more. This is a gay-themed rom-com staring a guy who is not really famous at all -- and nobody else. I'd heard about it and thought I would catch it on streaming eventually, but had zero desire to see it in a movie theater.

Veiled claims of homophobia to those who don't want to see it in a theater do not sit well with me at all. I'll show up to that upcoming George Clooney - Julia Roberts rom-com, but anything short of that is probably streaming material for me.
The following users liked this post:
IBJoel (10-03-22)
Old 10-03-22, 12:28 PM
  #15  
DVD Talk Ultimate Edition
 
Xander's Avatar
 
Join Date: Feb 2000
Location: Des Moines, IA
Posts: 4,548
Received 45 Likes on 33 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

I love Billy Eichner but I can't think of the last time I went and saw a comedy in the theater. Even if it's the funniest thing ever, I usually wait for "video". I can generally only muster the strength to deal with the movie-going public for big blockbusters .
Old 10-03-22, 12:50 PM
  #16  
DVD Talk Legend
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 22,639
Received 2,027 Likes on 1,340 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Iím surprised anyone thought this would be a huge hit anyway. Funny or not, this was marketed for a niche audience.

That first paragraph on Eichnerís Twitter rant sounds very Trump-ian in the way itís written.

Old 10-03-22, 12:52 PM
  #17  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 10,870
Received 700 Likes on 519 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Ticket to Paradise, a rom-com starring Julia Roberts and George Clooney, opens in two weeks. I guess we will see if good old-fashioned heterosexual star power can draw audiences into a theater to see a rom-com.

Originally Posted by windom View Post
How can this be considered a bomb? Nearly $5 million for a movie like this seems pretty good. I assume the budget was kept pretty small.
According to wiki, the budget was $22 million, plus all the millions Universal spent releasing it in theaters instead of sending it straight to Peacock.
Old 10-03-22, 01:16 PM
  #18  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 10,870
Received 700 Likes on 519 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by GoldenJCJ View Post
Iím surprised anyone thought this would be a huge hit anyway. Funny or not, this was marketed for a niche audience.

That first paragraph on Eichnerís Twitter rant sounds very Trump-ian in the way itís written.
I can't speak to where they ran the ads, but in the last two weeks, Eichner was a guest promoting the movie on Today, CBS Morning, (no GMA), The View, Colbert, James Corden, Seth Meyers, (no Fallon interestingly), Kelly Clarkson, Drew Barrymore, Andy Cohen (yeah, I know). And they did a feature on the movie on CBS Sunday Morning to raise awareness among old, white people.
Old 10-03-22, 01:20 PM
  #19  
DVD Talk Limited Edition
 
Join Date: Aug 1999
Location: Chicago, IL
Posts: 6,160
Received 198 Likes on 145 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

They also had a whole segment on Big Brother a few week ago promoting the movie. A competition was tied into it and some of the houseguests got to watch the movie. Wonder how much something like that cost them.
Old 10-03-22, 08:10 PM
  #20  
DVD Talk Ruler
 
General Zod's Avatar
 
Join Date: Sep 2001
Location: Santa Clarita, CA
Posts: 23,505
Received 737 Likes on 460 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by GoldenJCJ View Post
Iím surprised anyone thought this would be a huge hit anyway. Funny or not, this was marketed for a niche audience.
Yeah.. I saw the previews and it seemed, to me anyhow, this was going to be 90 minutes or so of straight bashing and/or gay inside jokes. Why would I want to see that exactly?
Old 10-03-22, 08:36 PM
  #21  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 10,870
Received 700 Likes on 519 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by General Zod View Post
Yeah.. I saw the previews and it seemed, to me anyhow, this was going to be 90 minutes or so of straight bashing and/or gay inside jokes. Why would I want to see that exactly?
I think the Hollywood liberal elites thought that in 2022 people would be less inclined to pigeonhole the movie as just being for "the gays."
Old 10-03-22, 08:54 PM
  #22  
DVD Talk Hall of Fame
 
Bluelitespecial's Avatar
 
Join Date: Jul 2006
Location: Kansas City
Posts: 9,615
Received 232 Likes on 163 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

How could the makers expect this movie to appeal to anyone outside the single digit percentage of the gay male population that would go see it? I'm sorry but I'm not going to watch it.
Old 10-03-22, 09:25 PM
  #23  
DVD Talk Legend
 
joeblow69's Avatar
 
Join Date: Jan 2000
Location: Palm Springs
Posts: 11,195
Received 189 Likes on 115 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by Bluelitespecial View Post
How could the makers expect this movie to appeal to anyone outside the single digit percentage of the gay male population that would go see it? I'm sorry but I'm not going to watch it.
I feel the same way about straight rom-coms. Gross.

I suspect they might have thought that with the success of Drag Race, and the surprisingly large number of straight women that watch that franchise, that they could get a number of those women into movie seats to see it. Apparently that didn't happen. Though I suppose I am the target market for this, and I literally have only seen 1 ad for it. I used to feel obligated to go to these kinds of things, you know "Well they are going out of their way to make GLBT+ content, the least I can do is support it". But I don't really even go to movies anymore since COVID, so I'm fine waiting until streaming.
Old 10-03-22, 09:56 PM
  #24  
DVD Talk Legend
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 22,639
Received 2,027 Likes on 1,340 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Originally Posted by Count Dooku View Post
I can't speak to where they ran the ads, but in the last two weeks, Eichner was a guest promoting the movie on Today, CBS Morning, (no GMA), The View, Colbert, James Corden, Seth Meyers, (no Fallon interestingly), Kelly Clarkson, Drew Barrymore, Andy Cohen (yeah, I know). And they did a feature on the movie on CBS Sunday Morning to raise awareness among old, white people.
Iím out of the loop on the talk show circuit, I guess. I havenít seen any of those. Iíve seen a couple TV spots and the trailer. Both of which seemed to be marketing it to the LGBTQ crowd.
Old 10-03-22, 10:22 PM
  #25  
DVD Talk Legend
 
stingermck's Avatar
 
Join Date: Jul 2002
Location: Cobra Island
Posts: 16,687
Received 261 Likes on 184 Posts
Re: Bros (2022, P: Apatow / D: Stoller) - S: Billy Eichner

Regardless of the movie, I do enjoy a good 'blame movie goers for your flop' meltdown
The following users liked this post:
Bluelitespecial (10-03-22)

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright © 2022 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.